The Blue Print for Creating Amazing Real Estate Content
1. ABlueprint
for Creating Amazing
Real Estate Content
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The highest-ranking content tends to have URLs
around 50 characters. Don’t try and fit every last detail
about the home/community there.
Graphics, animations,
videos, and other
interactive features
convert twice as many
from casual website
visitors to qualified leads.
Larger fonts (average of 15.8px)
tend to rank higher. Don’t choose
overly fancy fonts, either.
Arial Courier Verdana
The title has to sell
the click. This is what
people see in search
results, so give them a
reason to click it.
Search engines want to deliver content as fast
as possible. When you use a lot of images, keep
the file sizes small so the page loads quickly.
Low quality images tend to turn
homebuyers off. Quickly. They want
to see the details clearly.
Include “Rich” Media
Use Easy-to-Read Fonts
6 Optimize the Page Load Speed
Use Shorter URLs
Perfect
The Title
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4 Use Easy-to-Read Words
Studies suggest that highly ranked
content is easily understood by
13-15 year olds.
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15.8 px
FancyFonts
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Use More than One Image
Only Use Professional Photos
Don’t think a single stock image is
sufficient. Several images can
keep readers engaged.
Floating share buttons can encourage
users to share what they find. Make it easy
to share listings, images, and information.
Make Social Sharing
Buttons Easy to Use
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Make it as Long as it Needs to Be10
If you’re creating an important resource,
you’re looking at something over 2K words.
If you’re creating something quick and fun,
shorter may work better.
Be Part of the Community11
Link to useful and authoritative sites.
You can then reach out to those sites and
inform them you’re mentioning them in a
piece of content.