Everybody talks about the benefits of online video but few operators have mastered the power of this medium for driving traffic and converting visitors to players. This session will review the story of operators like 888.com, Mansion, and William Hill, who are ahead of the curve for online video, making it a key part of their performance strategy. The presentation will provide detailed examples of videos that have increased online conversions with an emphasis on what makes these videos so effective for the gaming industry.