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ux + SEO
ux vs SEO ?
1. know your audience
2. MAKE IT EASY
3. keep improving
Are you OPTIMISING your
WEBSITE for Google or
your customers?
MACHINE
LEARNING
1. know your audience
user persona
HOW TO/TOOLS
- HOTJAR
- ANALYTICS
HOW TO/TOOLS
- HOTJAR
- ANALYTICS
2. MAKE IT EASY
MAKE
IT EASY
MAKE
IT EASY
2. tell them what to do
MAKE IT FAST
mobile
MAKE IT friendly
MAKE IT mobile
mobile
user experience!
3. keep improving
WHAT’S
WORKING?
WHAT’S
not?
ALL ABOUT CONVERSION
thank you
steve lee
head of design
steve@crystalcontent.co.uk
crystalcontent.co.uk
0141 248 2141
thank you

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