Social is the buzzword of 2010. Even basic social media use will motivate hundreds of your fans or followers to action. Learn the basics of social media, which three social platforms to focus on and how to use social media to your advantage for an investment of only minutes per day. Walk away from this session having learnt the following: • What is Social Media and can it be used for business? • Why businesses cannot ignore Social Media as a marketing tool • How can you use Social Media to grow your business • What are the Social Media sites to use and how to ‘create value’ from each of them • How to measure and monitor them for your business success Logan Nathan, Managing Director, Founder of www.tweetmyevents.com

1. Sep-10 1 Copywrite - Logan Nathan Pty Ltd. Unit 321, 4 Columbia Court, Baulkham Hills, NSW, Australia. Tel: 02 8860 9488 Social Media Marketing For Business The new force in ‘Internet Marketing’ Suite 321, Nexus Building,4 Columbia Court, Baulkham Hills,Sydney, NSW 2153, Australia. +61 (0) 2 8860 9488 logan@logannathan.com

2. www.tweetmyeventscom www.logannathan.com.au Social Media Marketing Secrets For Your Business An Overview 8 October 2010 2010 Presented by Logan Nathan Social Media is the new force in ‘Internet Marketing’

3. What is Social Media for Business ? How can you Use Social Media for Business? Which are the Social Media Marketing Sites to use? Some success stories? Q & A Sep-10 3 Copywrite - Logan Nathan Pty Ltd. Unit 321, 4 Columbia Court, Baulkham Hills, NSW, Australia. Tel: 02 8860 9488 Social Media Marketing For Business Introduction Suite 321, Nexus Building,4 Columbia Court, Baulkham Hills,Sydney, NSW 2153, Australia. +61 (0) 2 8860 9488 logan@logannathan.com

5. Earning

6. Doing

7. Innovative

8. ActivitiesFastest Growing Online Communication Platform Suite 321, Nexus Building,4 Columbia Court, Baulkham Hills,Sydney, NSW 2153, Australia. +61 (0) 2 8860 9488 logan@logannathan.com

9. Social Media Marketing For Business How can it be used for Business? Step 1 - Connect with your Market place Step 2 - Learn from others / Ask Questions? Step 3 - Share your expert knowledge ------ BUILDING TRUST ------- Step 4 - Generating Leads Step 5 - Conversions Step 6 - Repeat Business Use first 3 steps correctly – Our customers will find us! Suite 321, Nexus Building,4 Columbia Court, Baulkham Hills,Sydney, NSW 2153, Australia. +61 (0) 2 8860 9488 logan@logannathan.com

11. Post Social Media

12. Impact on your Online Marketing!? Suite 321, Nexus Building,4 Columbia Court, Baulkham Hills,Sydney, NSW 2153, Australia. +61 (0) 2 8860 9488 logan@logannathan.com

13. Social Media Marketing For Business Information Source Converting System (Expert Specific/Product/Services /Trouble shooting) Information Source Converting System (Expert Specific/Product/Services /Trouble shooting) Pre-Social Media Your Website Information Source Suspect Opt-in / Enquiry Lead Dynamic Information Hub Credibility Builder Historical Source (Expert Specific/Product/Services /Trouble shooting) Referral System Enquiry/Purchase Customer Dynamic Information Hub Credibility Builder Historical Source (Expert Specific/Product/Services /Trouble shooting) Referral System BLOG Dynamic Information Hub Customer Support / Repeat Purchase Information Hub Branding/ Credibility Builder/ Traffic Conversion Information Hub Branding/ Credibility Builder/ Traffic Conversion Search Engine Optimisation (SEO) to drive the traffic! 3rd Party LINKS Suite 321, Nexus Building,4 Columbia Court, Baulkham Hills,Sydney, NSW 2153, Australia. +61 (0) 2 8860 9488 logan@logannathan.com

14. Social Media Marketing For Business Information Source Converting System (Expert Specific/Product/Services /Trouble shooting) Information Source Converting System (Expert Specific/Product/Services /Trouble shooting) Pre-Social Media Your Website Information Source Suspect Opt-in / Enquiry Lead Dynamic Information Hub Credibility Builder Historical Source (Expert Specific/Product/Services /Trouble shooting) Referral System Enquiry/Purchase Customer Dynamic Information Hub Credibility Builder Historical Source (Expert Specific/Product/Services /Trouble shooting) Referral System BLOG Dynamic Information Hub Customer Support / Repeat Purchase SEARCH ENGINE CENTRIC Information Hub Branding/ Credibility Builder/ Traffic Conversion Information Hub Branding/ Credibility Builder/ Traffic Conversion Search Engine Optimisation (SEO) to drive the traffic! 3rd Party LINKS Suite 321, Nexus Building,4 Columbia Court, Baulkham Hills,Sydney, NSW 2153, Australia. +61 (0) 2 8860 9488 logan@logannathan.com

15. Sep-10 9 Copywrite - Logan Nathan Pty Ltd. Unit 321, 4 Columbia Court, Baulkham Hills, NSW, Australia. Tel: 02 8860 9488 Social Media Marketing For Business Information Source Converting System (Expert Specific/Product/Services /Trouble shooting) Information Source Converting System (Expert Specific/Product/Services /Trouble shooting) Post Social Media WEBSITE ? Dynamic Information Hub Credibility Builder Historical Source (Expert Specific/Product/Services /Trouble shooting) Referral System Dynamic Information Hub Credibility Builder Historical Source (Expert Specific/Product/Services /Trouble shooting) Referral System BLOG Driving Traffic to your information Source Search Engine Centric Information Hub Branding/ Credibility Builder/ Traffic Conversion Information Hub Branding/ Credibility Builder/ Traffic Conversion 3rd Party Links Suite 321, Nexus Building,4 Columbia Court, Baulkham Hills,Sydney, NSW 2153, Australia. +61 (0) 2 8860 9488 logan@logannathan.com

16. Sep-10 10 Copywrite - Logan Nathan Pty Ltd. Unit 321, 4 Columbia Court, Baulkham Hills, NSW, Australia. Tel: 02 8860 9488 Social Media Marketing For Business Information Source Converting System (Expert Specific/Product/Services /Trouble shooting) Information Source Converting System (Expert Specific/Product/Services /Trouble shooting) Post Social Media WEBSITE Dynamic Information Hub Credibility Builder Historical Source (Expert Specific/Product/Services /Trouble shooting) Referral System Dynamic Information Hub Credibility Builder Historical Source (Expert Specific/Product/Services /Trouble shooting) Referral System BLOG Driving Traffic to your information Source Search Engine Centric Information Hub Branding/ Credibility Builder/ Traffic Conversion Information Hub Branding/ Credibility Builder/ Traffic Conversion 3rd Party Links Suite 321, Nexus Building,4 Columbia Court, Baulkham Hills,Sydney, NSW 2153, Australia. +61 (0) 2 8860 9488 logan@logannathan.com

17. Sep-10 11 Copywrite - Logan Nathan Pty Ltd. Unit 321, 4 Columbia Court, Baulkham Hills, NSW, Australia. Tel: 02 8860 9488 Social Media Marketing For Business Information Source Converting System (Expert Specific/Product/Services /Trouble shooting) Information Source Converting System (Expert Specific/Product/Services /Trouble shooting) Post Social Media WEBSITE Dynamic Information Hub Credibility Builder Historical Source (Expert Specific/Product/Services /Trouble shooting) Referral System Dynamic Information Hub Credibility Builder Historical Source (Expert Specific/Product/Services /Trouble shooting) Referral System BLOG Information Hub Branding/ Credibility Builder/ Traffic Conversion Driving Traffic to your information Source Information Hub Branding/ Credibility Builder/ Traffic Conversion Search Engine Centric 3rd Party Links Suite 321, Nexus Building,4 Columbia Court, Baulkham Hills,Sydney, NSW 2153, Australia. +61 (0) 2 8860 9488 logan@logannathan.com

18. Sep-10 12 Copywrite - Logan Nathan Pty Ltd. Unit 321, 4 Columbia Court, Baulkham Hills, NSW, Australia. Tel: 02 8860 9488 Social Media Marketing For Business Information Source Converting System (Expert Specific/Product/Services /Trouble shooting) Information Source Converting System (Expert Specific/Product/Services /Trouble shooting) Post Social Media WEBSITE REFERRAL CENTRIC Dynamic Information Hub Credibility Builder Historical Source (Expert Specific/Product/Services /Trouble shooting) Referral System Dynamic Information Hub Credibility Builder Historical Source (Expert Specific/Product/Services /Trouble shooting) Referral System BLOG Information Hub Branding/ Credibility Builder/ Traffic Conversion Driving Traffic to your information Source Information Hub Branding/ Credibility Builder/ Traffic Conversion Search Engine Centric 3rd Party Links Suite 321, Nexus Building,4 Columbia Court, Baulkham Hills,Sydney, NSW 2153, Australia. +61 (0) 2 8860 9488 logan@logannathan.com

19. Social Media Marketing For Business Which Social Media for your Business? Fastest Growing Market Place Suite 321, Nexus Building,4 Columbia Court, Baulkham Hills,Sydney, NSW 2153, Australia. +61 (0) 2 8860 9488 logan@logannathan.com

20. Sep-10 14 Copywrite - Logan Nathan Pty Ltd. Unit 321, 4 Columbia Court, Baulkham Hills, NSW, Australia. Tel: 02 8860 9488 Social Media Marketing For Business Information Source Converting System (Expert Specific/Product/Services /Trouble shooting) Information Source Converting System (Expert Specific/Product/Services /Trouble shooting) Post Social Media WEBSITE ONLINE TRAFFIC MODEL Dynamic Information Hub Credibility Builder Historical Source (Expert Specific/Product/Services /Trouble shooting) Referral System Dynamic Information Hub Credibility Builder Historical Source (Expert Specific/Product/Services /Trouble shooting) Referral System BLOG Information Hub Branding/ Credibility Builder/ Traffic Conversion Information Hub Branding/ Credibility Builder/ Traffic Conversion Driving Traffic to your information Source 3rd Party Links Search Engine Centric Suite 321, Nexus Building,4 Columbia Court, Baulkham Hills,Sydney, NSW 2153, Australia. +61 (0) 2 8860 9488 logan@logannathan.com

21. Sep-10 15 Copywrite - Logan Nathan Pty Ltd. Unit 321, 4 Columbia Court, Baulkham Hills, NSW, Australia. Tel: 02 8860 9488 Social Media Marketing For Business Information Source Converting System (Expert Specific/Product/Services /Trouble shooting) Information Source Converting System (Expert Specific/Product/Services /Trouble shooting) Post Social Media WEBSITE ONLINE TRAFFIC MODEL Dynamic Information Hub Credibility Builder Historical Source (Expert Specific/Product/Services /Trouble shooting) Referral System Dynamic Information Hub Credibility Builder Historical Source (Expert Specific/Product/Services /Trouble shooting) Referral System Can you afford not to be involved in Social Media? BLOG Information Hub Branding/ Credibility Builder/ Traffic Conversion Information Hub Branding/ Credibility Builder/ Traffic Conversion Driving Traffic to your information Source 3rd Party Links Search Engine Centric Suite 321, Nexus Building,4 Columbia Court, Baulkham Hills,Sydney, NSW 2153, Australia. +61 (0) 2 8860 9488 logan@logannathan.com

22. Sep-10 16 Copywrite - Logan Nathan Pty Ltd. Unit 321, 4 Columbia Court, Baulkham Hills, NSW, Australia. Tel: 02 8860 9488 Social Media Marketing For Business What do you see in the bottle? Suite 321, Nexus Building,4 Columbia Court, Baulkham Hills,Sydney, NSW 2153, Australia. +61 (0) 2 8860 9488 logan@logannathan.com

23. Sep-10 17 Copywrite - Logan Nathan Pty Ltd. Unit 321, 4 Columbia Court, Baulkham Hills, NSW, Australia. Tel: 02 8860 9488 Social Media Marketing For Business What do you see in the bottle? Did you see nine Dolphins now? Suite 321, Nexus Building,4 Columbia Court, Baulkham Hills,Sydney, NSW 2153, Australia. +61 (0) 2 8860 9488 logan@logannathan.com

24. Using Social Media for Business – A Case Study Sep-10 18 Copywrite - Logan Nathan Pty Ltd. Unit 321, 4 Columbia Court, Baulkham Hills, NSW, Australia. Tel: 02 8860 9488 Social Media Marketing For Business A Success story ! Suite 321, Nexus Building,4 Columbia Court, Baulkham Hills,Sydney, NSW 2153, Australia. +61 (0) 2 8860 9488 logan@logannathan.com

25. Social Media Marketing For Business How can it be used for Business? Step 1 - Connect with your Market Place Step 2 - Learn from others / Ask Questions Step 3 - Share your expert knowledge ------ BUILDING TRUST ------- Step 4 - Generating Leads Step 5 - Conversions Step 6 - Repeat Business ------ TEST & MEASURE YOUR SUCCESS ----- Suite 321, Nexus Building,4 Columbia Court, Baulkham Hills,Sydney, NSW 2153, Australia. +61 (0) 2 8860 9488 logan@logannathan.com

26. Social Media Marketing For Business How can it be used for Business? Step 1 - Connect with your Market Place Step 2 - Learn from others Step 3 - Share your knowledge ------ BUILDING TRUST ------- Step 4 - Generating Leads Step 5 - Conversions Step 6 - Repeat Business ------ MEASURE YOUR SUCCESS ----- DEVELOP A SOCIAL MEDIA STRATEGY Suite 321, Nexus Building,4 Columbia Court, Baulkham Hills,Sydney, NSW 2153, Australia. +61 (0) 2 8860 9488 logan@logannathan.com

27. Social Media Marketing For Business Going forward! Education Initiatives in 2010 Social Media Business eBooks – Launched worldwide www.TwitterSecretsForYourBusiness.com Launched Sep 2009 (US$27.00) www.SocialMediaStartupGuideForBusiness.com.au Launched Jul 2010 (FREE) www.SocialMediaSecretsForYourBusiness.com Launched Jul 2010 (US$47.00) Visit www.SocialMediaforBusiness.com.au Workshops - Sydney, Melbourne & Brisbane Schedules can be viewed at www.tweetmyevents.com/logannathan Suite 321, Nexus Building,4 Columbia Court, Baulkham Hills,Sydney, NSW 2153, Australia. +61 (0) 2 8860 9488 logan@logannathan.com

28. Creative Company Branding on Social Media! Sep-10 22 Copywrite - Logan Nathan Pty Ltd. Unit 321, 4 Columbia Court, Baulkham Hills, NSW, Australia. Tel: 02 8860 9488 Social Media Marketing For Business A Success story ! Suite 321, Nexus Building,4 Columbia Court, Baulkham Hills,Sydney, NSW 2153, Australia. +61 (0) 2 8860 9488 logan@logannathan.com

29. www.tweetmyeventscom www.logannathan.com.au Questions? Suite 321, Nexus Building,4 Columbia Court, Baulkham Hills,Sydney, NSW 2153, Australia. +61 (0) 2 8860 9488 logan@logannathan.com