With over 500 million users worldwide and unprecedented targeting capabilities, Facebook offers a unique opportunity to efficiently connect with your customers before they even search for your products. In this detailed overview of Ads and Pages, you will learn all about Facebook's product offerings, audience breakdown, best practice and position on gaming. The session will also allow time for a comprehensive Q&A session.
Nikki Lannen, UK & Ireland Representative, Facebook
8. Facebook group Group joins Events invites
2 Weeks
T-Mobile ad airs Liverpool Street silent disco event
9. Flashmob in Liverpool St Station
2 Weeks
T-Mobile ad airs Liverpool Street silent disco event
10. The web isis
The Web Businesses are
Marketing is Organizing
organizing
About People organizing
About People around people
around people around people delivers results
18. 7 hrs, 7 mins
2 hrs, 17 mins
1 hr, 31 mins
1 hr, 21 mins
1 hr, 16 mins
Time spent
hours
Source: Nielsen monthly time spent November 2010
19. Worldwide engagement
Daily
4 hours, 57 mins 29 visits 53% daily
Average time spent per user Average visits per user Active users log in
(monthly) (monthly) (daily)
Source: Worldwide comScore November 2010 & Facebook Internal Data, January 2011
23. Premium
Top Menu displays new
notifications, requests Toggle between live updates and highlights view
and messages
Suggestions of
Friends and
Pages provide
viral
distribution
Dashboards
make it easier
to discover
content
Ad unit
24. Premium Ads drive brand impact
100% share of voice on the most highly
trafficked pages
TIME SPENT ON HOMEPAGES
Facebook has the highest time per homepage impression
50
45 46.0
43.1
40
Seconds
35
30
30.9
27.5 27.2
25
23.0 22.9
20
Source: Nielsen
29. This is how it works
Sponsored Stories
David likes this brand
Your Brand
David likes this brand
Like
STEP 1: STEP 2: STEP 3:
David likes a brand, If this brand included
A story is generated on David’s
uses an application, Sponsored Stories in their
friends’ News Feeds, which
or checks in to a Facebook Ads campaign,
they may or may not see
location David’s friends see this story
in the right column
30. Marketplace Ads can drive action
• Auction-based pricing
• Drive actions
1 • Off-site clicks
• Transactions
2
• Game installs
3 • E-commerce sales
4 • Kick-start fan base
31. Profile-based targeting
Structured Unstructured
• Location • Activities
• Age/Birthday • Interests
• Gender • Music
• Education • TV
• Workplace • Movies
• Relationship • Books
• Sexual Preference • Groups
• Language • Applications
• Connections
• Status
updates
32. This is the NEW word of mouth - it
is twice as effective
1.6X
lift in brand recall
2X VS
lift in message
awareness
4X Meg Griffing Sloan, Becca Foy,
and 14 other friends like
lift in purchase intent Heineken
Source: Nielsen
42. Deals
A new way to connect with customers
Reward customers when they check in
on Facebook
‣ Generate in-store traffic
‣ Generate buzz among friends online
‣ Build loyalty
43. Places
Who. What. When. And now where.
See who’s checked in
nearby
And tell your friends
where you are and who
you’re with
Generating a story in
their News Feed
44. Individual deals
‣ Launch a new product, offer a promotion, or reward your
customers. This is a great way to drive in-store traffic
45. Loyalty Deals Friend Deals
‣ Reward your most loyal ‣ Encourage customers
customers and offer a to bring their friends
deal after a certain and family to your
number of check-ins stores
46. Charity Deals
‣ Give back to the community and incentivize customers
to check in by offering charity donations