Instagram’s over 400m mobile users are highly engaged. They upload 80m photos and like 3.5 billion posts per day. Yet only 33% of marketers are using Instagram vs. 93% for Facebook despite the fact that the average order value for Instagram is €65 vs. €55 for Facebook. This presentation will focus on how to effectively harness the power of Instagram as an acquisition and retention tool.
Utilising high engagement of users on Instagram where you can compete with big names
Creating visual content and growing a relevant following
Paid media options and tools – strategy to implement and what to avoid
10. Disclosure
Required for all native ads.
Image links to
landing page
Double tap => a like
Single tap => takes the user to
your landing page.
Call-to-action button
Install Now | Learn More | Sign-up
Advertiser’s name
will appear in all lower case
Likes
Caption
Max limit 300 char;
recommend 125 char
16. Reach Beyond Organic Posts
Reach over 500M, highly-
engaged* global users.
*Instagram users contribute
80 million photos and over
3.5 billion likes per day.
24. Use the CTA buttons
source: business.instagram.com
25. Leo Daypack | Commuter
Your new favorite commute buddy, the Leo Daypack.
Perfect for your daily bike ride.
WWW.CANVAS.COM
Canvas
Align your campaigns
AdRoll helps you align
campaigns across web,
Facebook, Instagram,
and more
29. Creative best practices:
Align creative with goals
Keep ads branded
Focus on craft
A/B test
Refresh creative 2-4 weeks
Capture users with a caption
Make sure your landing page is mobile-friendly
Use the CTA button
Align your campaigns across channels
Encourage swiping through carousel ads
Best Practices
30. But what and how
does engagement work on Instagram?
31. 1. Post Consistently & Strategically
2. Use Hashtags Wisely
3. Interact
5. Work with Influencers
4. Host Contests & Giveaways