Universal Cranes provides crane hire in Ballina, Brisbane, Sunshine Coast, Central Queensland, North Queensland and Roma. We are your go-to crane experts for all lifting solutions including complex lifts and pick and carry services. With a large national fleet ranging from spider cranes, indoor cranes and Frannas, through to all terrain cranes and super lift crawler cranes, you can wet hire or dry hire our large fleet on casual or term hire. Our branches are locally owned and operated family businesses, providing safe and professional crane hire services with a large national fleet. As one of Brisbane's leading award-winning full service digital and creative agencies, iFactory will help you achieve a digital solution that blends the needs of your business with that of your target audience. https://ifactory.com.au/news/case-study-universal-cranes

1. 33 Murray Street, Bowen Hills
Brisbane, QLD, Australia, 4006
Phone: 07 3844 0577
info@factory.com.au
www.ifactory.com.au
Case Study: Universal Cranes
About the Client
Head to any construction site in Queensland or Northern NSW and you’re
likely to see the towering cranes of the Universal Cranes fleet. This
Brisbane-based business is your go-to experts for all things lifting, from
complex lifts to pick and carry services. From Roma and Central Queensland,
right down through Brisbane and Ballina, each one of their branches is locally
owned and operated business, who provide safe and reliable crane hire
services with the ability to lift anywhere, anytime.
Client Objective
Universal Cranes required a custom-designed website which prioritised their
unified brand yet allowed each branch to maintain their unique identity. They
wanted their website to reflect their complete fleet capability and display their
technical data in an engaging and simplified way for busy clients. It was
important for each Universal Cranes branch to have access to their own
section of the website to allow for easy local content updating.
iFactory Solution
To cater to Universal Cranes need to solidify their brand, yet highlight each
branch, iFactory’s team of designers created a responsive multi-site – multiple
websites within the one content management system. The content
management system (CMS), WordPress was chosen as a simple and powerful
tool for creating the multiple sites, which also allowed specific permissions to
different branch administrators. The website featured an advanced search entry
for technical and fleet data, as well as a location-based search function. Each
multi-site featured specific brand info, contact information, a meet the team
section and the fleet available. Additional features included image galleries,
social media integration and Google Maps integration for each branch location.
Features
• WordPress as Content Management System (CMS)
• Responsive web design
• Interactive mixed-media gallery
• Search Engine Optimisation
• Google Analytics
• Google Maps integration
• Advanced search function
• Enquiry form with database management
Project: universalcranes.com
Completed: September 2017
To design a digital solution that is right for you, call iFactory on
+61 7 3844 0577 or email info@ifactory.com.au.