PresCare needed a new website with improved functionality and better visual communication that seamlessly integrated with their new high-profile marketing campaign that included TV commercials. The extremely tight deadline was not negotiable as it was a vital part of the campaign. Project: http://www.prescare.org.au/ Completed: February 2017

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Case Study: PresCare
About the Client
PresCare has been providing aged-care facilities in Queensland since 1929.
PresCare’s services include residential care homes, home care services,
affordable housing, respite care, dementia care and disability care.
Client Objective
PresCare needed a new website with improved functionality and better visual
communication that seamlessly integrated with their new high-profile marketing
campaign that included TV commercials. The extremely tight deadline was not
negotiable as it was a vital part of the campaign.
iFactory Solution
iFactory’s previous experience in the aged-care sector was a key part of the
solution. Working with the PresCare team, we established that the location of
care facilities was one of the highest priorities of users within the target market,
along with understanding the range of services provided. The new website was
built ensuring users could intuitively search by location and/or service and
assess which PresCare services are available at each location.
Commissioned photography, videos and stock images were used to create the
vibrant, professional and positive tone PresCare wanted to communicate. A
custom Create My Own Care Plan tool lets you tailor PresCare’s services to
suit individual needs, tastes, personalities and budget.
Features
• WordPress as Content Management System (CMS)
• Responsive web design
• Google Maps integration
• Advanced search function
• Font resizing tool
• Create My Own Care Plan survey tool
Awards
• Interactive Media Awards Outstanding Achievement (Healthcare), 2017
Project: www.prescare.org.au
Completed: February 2017
To design a digital solution that is right for you, call iFactory on
+61 7 3844 0577 or email info@ifactory.com.au.