1. iCumulus
Lead Nurturing

2. Leads via the Cloud…
iCumulus - Acquisition Marketing Experts
provides Australia's leading advertisers a full range of lead
generation and management services. Our relationships with
premium digital publishers and cutting edge Lead Management
Platform - Atmosphere LM, positions iCumulus as
“Australia’s Premier Lead Generation Network”
About Us

3. Lead Nurturing

4. Lead Nurturing
• Lead nurturing is the process of building relationships with qualified
prospects regardless of their timing to buy. Over 50% of leads are
not yet sales ready, so nurturing those leads can help you maximize
results rather than throwing them away.
• Lead nurturing refers to the activities that occur after a lead has
been delivered to an advertiser, and is a key ingredient for the
success of any online lead generation campaign.
• Lead nurturing is most effective when it combines technology with
the human element.
• The key to successful lead nurturing is to have a clear objective for
the leads collected and to create a discrete set of practices and
plans to achieve that objective.
• Nurturing starts with electronic communication, email, more
advanced techniques could involve email append or direct outreach
efforts by email or phone.

5. Available information

6. Lead Scoring

7. Drip Programme
• “This lead never picks up
the phone.”
• “This lead is not ready to
buy.”
• “This lead is not a good
fit.”

8. Template driven Auto Marketing
return

9. Mark Halstead
MD
mark.halstead@icumulus.com.au
iCumulus Pty Ltd
Level 9, 131 York Street,
Sydney NSW 2000
Ph: 02 8262 8070
www.icumulus.com.au