With the holidays over, beacon stories have picked up. Timberland has beacon plans after launching their first digitally connected store; there are now beacons for farmers and perhaps most importantly for the field as a whole, Apple’s patent application is more publicized. More and more consumers want to be reached in the right place at the right time. iBeacons allow brands to do just that and communicate via Bluetooth with consumer’s phones. You can learn how to launch your on iBeacon mobile marketing campaign with this webinar tutorial.

1. The Latest and Greatest
iBeacon Stories
January 2016

2. January Overview
With the holidays over, beacon stories
have picked up.
Timberland has beacon plans after
launching their first digitally connected
store, there are now beacons for
farmers and perhaps most importantly
for the field as a whole, Apple’s patent
application is more publicized.

3. Top Stories
1. Beacons for Farmers
2. Timberland’s Digitally Connected Store
3. Apple’s New Beacon Patent
4. Proximitel’s 7 Million Data Points
5. The University of Oklahoma’s Beacons

4. Fliegl, based in Muhldorf Germany, is
now offering $25 dollar beacons for
farming equipment.
To learn more: Farmer’s Beacons
Beacons for Farmers

5. Products will have a tag that when
tapped will bring up product info and
related items. Soon, they want a
beacon app.
To learn more: Timberland’s Digital Store
Timberland’s Digitally
Connected Store

6. Apple’s New
Beacon Patent
It outlines a plan to create indoor
maps and send ads
To learn more: Apple Beacon Mapping

7. ProximiTel is a data platform for
hotels and retailers.
To learn more: Proxitel's Data
Proximitel’s 7 Million
Data Points

8. They are intended to allow students
to get around a bit better
To learn more: Oklahoma Beacons
The University of
Oklahoma’s Beacons

9. Sign up here:
ibeacontrends.com/beacon-tutorial