Today's sports retail industry is ever evolving. Millennials are the first truly digital generation fast moving and providing deep insights for retailers. Marketing and e-commerce leaders are challenged by this consumer group's shunning of traditional advertising channels. With 2 out of 3 Millennials using ad blockers, business leaders need insights into the latest trends, threats and opportunities to remain relevant and competitive.

1. Sports Retailers
Trends 2018
The millennial impact on retail
Brands must adapt. But how?
Fueling your customer journey
with emotions and experiences
A look at the millennial effect
2 out of 3
millennials use adblockers
Consumers have new demands...
Now is the time to re-imagine your digital CX
50%
80%
77.8%
91%
65%
of millennials will shift their
brand loyalty if their customer
experience was more exciting1
61%
of millennials would rather
communicate with a brand via
digital communication (chat
and messaging) than visit
physical stores1
of retailers believe that
they offer the same level
of customer experience
online as they do in store3
40%
of millennials believe
influencers and content
creators might understand
them better than their friends2
ADULTS
T E E N AG E R S
Only
96% 88%
HUMAN AG E N T
A knowledgeable
is the primary concern for consumers4
message every single day
Fitness blogger Kayla Itsines recently achieved
40% more post engagement than Adidas and Nike
combined for the same period.
glamour.com
of worldwide smart phone users use a messaging app
every single day
18% $60+ 94.8%
of visitors buy a sports item
after receiving support
through messaging
average order value when
visitors supported by an
independent expert
compared to a professional
agent
customer satisfaction after
visitors supported by an
independent expert
Sporting Goods retail industry is projected to grow at
an annualized rate of 2.8% to 2023
uses independent experts enthusiastic
about sports to engage online visitors
during peak season
96.3%
25.7%
average satisfaction after a
conversation with an expert
conversion rate after a
conversation with an expert
www.iAdvize.com • Info-us@iadvize.com
Find out more
Conversational Marketing as
a Driver for Sports Retailers
WHITE PAPER
Explore how to deliver a unique CX to be the digital
destination of choice.
, Inc.
1
Computer Weekly, More than half of millennials prefer online retailer info to in-store assistance, https://www.computerweekly.com/news/252434291/
More-than-half-of-millennials-prefer-online-retailer-info-to-in-store-assistance
2
Mediakix, Marketing To Millennials In 10 Statistics, http://mediakix.com/2017/03/millennial-marketing-statistics-everyone-must-know/#gs.94Pzrx4
3
iAdvize Research Report in Partnership with Internet Retailing ‘The Human Touch, Unlocking the Power of Conversational Marketing’
4
iAdvize Research Report in Partnership with Researchscape ‘The Evolution of Real Time Customer Engagement’