Marc Lassus gave a keynote speech about empowering small and medium enterprises. He discussed that there is no single recipe for success, but provided some key ingredients including proving the target market, focusing on innovation and protecting intellectual property, making products simple and ergonomic, and prioritizing cost and quality. He emphasized that times are changing rapidly due to various technological, social, and economic trends, so businesses need to adapt quickly to survive.

1. Empowering SME & Entrepreneurs … Dr Marc Lassus 04 42 25 98 48 & 06 16 26 00 04 Marc.lassus@nheolis.com

3. on frustrations,

4. or even better … on failures !

16. Even in developed countries …General trends / People

18. more computer “litterates”General trends / People

20. Brasil, Russia, India, China …General trends / new emergences

22.  pushing governmentsGeneral trends / new emergences

29. IP creates value

30. IP builds barriers to entry

34. “Selling or dying” – David Ogilvie

35. Focus on sales functions

36. Don’t wait until your product is 100% ready …

37. … it will never happen !

42. Can be wonderful partners …

43. … As well as formidable competitors …