2. Advertising via Games
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3. Game Usage
Entertainment
Training
Education
Advertising
Health
Science and Research
Production
Work
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4. Advertising via Games
Game medium can be used for
delivering a commercial message to
the audience.
Game-based advertising methods are:
Around game advertising
In-game advertising
In-game product placement
Adver-gaming
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5. Samples
Around Game Advertising
Ads are not related to the game-play
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6. Samples
In-game Advertising
Ads may not be related to the game-play.
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7. Samples
In-game Product Placement
Ads may be related to the game-play.
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8. Samples
Adver-gaming
Ads ARE related to the game-play.
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9. Advertising using Game Elements
Advertising Elements Game Elements
Target Game-play
Message Story
Media Environment
Content Objects
Audience Rules
Experience Player
Feedback User Interface (UI)
Platform
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10. Advertising using Game Elements
Advertising and Game Elements relations
Target Story
Message Story, Game-play, Rules
Media Game, Platform
Content Story, Objects, Environment
Audience Player
Experience Game-play, Rules
Feedback Game-play, User Interface
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11. Why
Why advertising via Games?
Mainly
Audience
The number of the Game Audience is
increasing
and the type variety is expanding.
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12. Games Audience
Hardcore Gamers
Mostly Teenagers, boys.
Casual Gamers
Mainly more than 18 and have the purchase power
18-49
49% <18
25%
>49
26%
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14. What is Adver-gaming?
Advertising Gaming
Adver - Gaming
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15. What is Adver-gaming?
Using Game medium attributes for
delivering a commercial message to
the audience.
An Adver-game is a game where
advertisement is the main subject of
the game-play.
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16. Why
Why using Adver-games?
Adver-gaming is the only method for
engaging audience in the games.
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17. How
What to do for advertising using adver-games?
Publishing contents to adver-games.
Having your own adver-games.
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18. How
What to do for publishing contents to adver-games?
Select an adver-game.
Choose the one that suits your brand image and message
Inject your contents to it.
Monitor the results.
Change the contents time by time.
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19. How
What to do for having an adver-game?
Create it.
Choose a game-play that fits your brand image and message.
Build game environment.
Inject your contents to it.
Publish it.
Put is somewhere to reach your audience, so they can find it and play it.
Monitor the results.
Change the contents time by time.
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20. Problems
There are not much adver-game producers.
It is not easy to translate messages into game-plays.
It is hard to find perfect publishers for your adver-games.
The process is time consuming.
A high budget is needed.
It can not be done with low budjets, so it is mainly for big brands.
It is hard to find perfect adver-games that engage audience.
It is needed to create specific content formats.
Most adver-games do not have ad management system.
Most adver-games do not have monitoring system.
It is expensive to change the contents time by time.
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22. ? What is
a web platform for creating adver-games
in various adver-gaming networks.
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23. ? What is
Online Advertising
Online Community Online Gaming
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24. What you can do in ?
Create and publish your own Adver-games.
Run Campaigns in various Adver-games.
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25. What you can do in ?
By using Hyzonia web platform you can:
Create and customize your own Adver-game.
Choose one of the game-play that suits your brand image or
Specify your needs and leave it to Hyzonia
Publish it to the networks.
Publish it in any specific website or
Specify your needs and leave it to Hyzonia.
Inject contents via Campaigns.
Specify your target audience, budget and timing.
Optimize your campaigns.
Change contents time by time
Monitor consumer engagements.
Receive Market Analysis reports.
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26. What you can do in ?
Creating Publishing
Adver-games Adver-games
Runing
Monitoring
Campaigns
Reports
in your own AG
Creating
campaigns
Runing
Campaigns
in other AGs
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27. How works?
Providing Content,
Gaining audience
Advertisers
Country
Advertisers
Country
Website
Website
Website Website
Website
Internet Users
Discovering,
Communication,
Entertainment,
Reward
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28. Benefits
Cost-effective
Easy to use
Adver-games are being reached by target audience.
Game-plays are Engaging.
Dynamic ad contents
Audience Targeting System
Using the power of Viral Marketing
Providing Market Analysis reports
Consumer Behavior, Consumer Insight
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29. Benefits
Market Analysis information
Consumer Insight
Reports by segments, products, specifications
Colors, shapes, models
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30. Benefits
Audience reaction and behavior
Useful for new product launch
Sensitivity analysis
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32. in the News
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33. in the News
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34. in the News
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35. in the News
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36. Final Word
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37. Future of Adver-gaming
In current financial recession when the
advertisement budgets are squeezed,
brands need cost-effective solution that
engages their target audience and inform
them about consumer insights and
behavior.
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38. Create brand experience,
track consumer behavior
using your own
Adver-gaming Network.
www.hyzonia.com
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39. Read our weblog at:
blog
blog.hyzonia.com
Visit us at:
facebook.com/pages/hyzonia/186084430135
Follow us at:
twitter.com/hyzonia
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40. Special thanks to:
Creators Team:
Maryam Alimardani
Managing Director
Dr Ian Michael
Reza Ayati
Business Development Director
Homam Hosseini
Carissa Crowley Product Development Director
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