2. Paradox 1:
“The star must be simultaneously
ordinary and extraordinary for the
consumer”

3. Here we have them being pictured as ‘ordinary’ people as we see them
doing normal things, like shopping at the supermarket and at the beach.

4. Contrasting to this here they are being pictured in their ‘star’ state as they
are performing to their fans at concerts, showing how ‘extraordinary’ they
are.

5. Paradox 2:
“The star must be simultaneously
present and absent for the consumer”

6. The star needs to make sure that they are ‘present’ within the media
as they need to keep fans remaining intrigued and interested in them
but be sure not too be seen too often.
However, they also need to be slightly ‘absent’ for parts as if they
weren't they would become too much for some fans.

7. The star needs to make sure that they are ‘present’ within the media
as they need to keep fans remaining intrigued and interested in them
but be sure not too be seen too often.
However, they also need to be slightly ‘absent’ for parts as if they
weren't they would become too much for some fans.