1. Production
Max Giwa
Directed by
Dania Pasquini
Produced by James Richardson
Written by Jane English
Diversity
Flawless
George Sampson
Charlotte Rampling
Eleanor Bron
Starring
Nichola Burley
Patrick Baladi
Jocelyn Jee Esien
Richard Winsor
Jeremy Sheffield
Music by Various Artist
Cinematography Sam McCurdy
Editing by Tim Murrell
BBC Films
Studio E1 Entertainment
HMV
Vertigo Films
Distributed by
Universal Studios
19 May 2010 (France)
Release date(s)
21 May 2010 (United Kingdom)
Running time 98 minutes
Country United Kingdom
Language English
Budget £1.5 million
Gross revenue £9,617,687

2. The film was a low budget movie, however it used popular culture to its
benefit as there were popular artists in the film with wide media attention
therefore it would gain them publicity for the film. They knew they could
profit if the film featured stars from Britain’s got talent who were popular
at the time and it would appeal to a mainstream audience.
Distribution
The film was targeted to a wide mainstream audience and a wide spread
saturation scheme was used to cover every blade of grass. It was
distributed by Vertigo a company who are trying to branch out and appeal
to a wider audience and Warner Bros who are already well established on
the world circuit and they are experienced in widespread releases of high
concept films which street dance would like to have. The fact that it is 3d
is another selling point which the distributors would have played on and
when a film is in 3d you know it is not appealing to a niche market. The
DVD and Blu-ray came out on 27 September in the UK which had 2 discs

3. (one 2D and one 3D), also came with 3D glasses, This was done also by
vertigo and Warner Bros. I think the distributors would of looked to make
there money at the box office with people coming to the cinema to see
something special.
Marketing
There was a wide spread marketing campaign which consisted of big
posters and billboards, they try and target the youth by using magazines
and viral campaigns such as facebook and myspace their would also be
cast interviews which would bring fans into the cinema to see there
favourite artists new work. It would be a very stereotypical big movie
campaign however they will not have the budget to make it a blanket
release however the theme song will be released in the charts and
therefore gain revenue and publicity for the film.
Exhibition
The film made 10 million at the box office and considering that film only
had a 1.5 million budget it did well, It would feature in mainstream
cinemas such as the Odeon and cinema world however it would not got to
the art house as it would not appeal to that crowd also it would need to be
big screen as it is in 3d