1. How Did You Attract/Address
Your Audience?
Evaluation Task 5

2. Target Audiences
• Primary Audience: These are the targeted group of people that I believe would be
most likely to buy into our film. I think that those interested would be between the
ages of 16-24 as the film will require a certain level of focus in order to follow the
story of a fast spy thriller. Those aged 16-24 will either be, to the older end of
secondary school or at university, assuming a certain level of education. The main
gender attracted to our thriller would be boys and young men as they are more
commonly into action packed spy films similar to Bourne.
• Secondary Audience: These are the group of people who I think are second most
likely to buy into our film. Elderly people, over the age of 60 who are retired from
work and watch a significant number of films on the television on Sky, Free View,
DvD or Blu-ray etc. They do not watch the film through the cinema unlike our
primary audience. They would mainly be middle class as they used to be able to
afford going to the cinema when they were younger and being 60 years old they
want to be able to do what they used to do in their youth.

3. The Use of Visual Affects
• By using the dynamic boxes in our thriller created during the editing stage, it
makes our product more visually affective and original whilst subtly speeding up
the pace of our product. The boxes speed up the pace as there are up to three
pieces of footage being played at the same time on the screen so it forces the
audience to be alert and watching intently in order to understand the storyline.
Our primary target audience is between the ages of 16-24 so by having these
visual affects it immediately makes our product more attractive to the younger
audience as it becomes an engaging fast action sequence without being
overcomplicated so that the younger end of the primary can’t understand.

4. Music Choice
• We chose the music carefully in order to create a sense of the unknown which
would draw in our target audience. Combined with the editing that is purposefully
following the un-opened parcel, the music creates suspense as the audience
become curious about the content of the parcel. The music implies that there is
almost something sinister taking place which the audience don’t know about so it
keeps them on the edge of their seats as they become desperate to find out
exactly what's happening and the content of the parcel. By using this music it
makes our product attractive to our primary audience between the ages of 16-24
as teenagers tend to like the build up and the guessing game that is constructed
by the soundtrack that brings an element of the unknown into our product.

5. Ethical Attractions
• By using a number of actors of different
ethnicities and cultural backgrounds it may
make our production more popular
internationally if it were to reach that scale.
The people of these different ethnic groups
may be drawn to our product as there are
actors featuring that they are more likely to
have heard of or that they would see as
representing their ethnicity. On the right of the
screen there are some examples of the actors
we used that have interesting cultural
backgrounds. Maxim is Russian, Theo is part
Indian and Hendrick is from Antwerp in
Belgium.
• The music we have chosen to use in our thriller
also has a very cultural feel to it, and in the
early stages of the soundtrack it sounds Indian
or Egyptian which may attract some ethnical
groups

6. Character Choice
• In our media product we have included a wide range of different people. There are
different ethnicities, ages, genders etc. all featuring due to our choice of cast. By
having this range of different people it makes our product attractive to a greater
number of people.
• Despite our film mainly being aimed at younger boys and men, it is important that
we also try to make it more attractive towards females. By casting female
actresses in our media product it immediately means that more women are likely
to come and watch our product, increasing our total number of viewers as well
acting as a point of attraction.

7. • We also cast some teenagers and elderly people in our production. By having this
range of ages it makes our film appeal to more age groups.
• For the teenagers cast we chose to give them costumes that gave an impression of
their social group and background. For example Maxim was given a hooded
jumper to wear with the hood up. This signifies a rough background, which certain
social groups could relate to between the ages of around 14-20 which is within the
ages of our primary target audience, these social groups may consequently
become attracted to our media product as a result.
• We cast elderly people around their late fourties who are around similar ages to
those within our secondary target audience. As a result this could attract more
people of these ages to watch our media product.