1. How effective is the combination of your main product and ancillary texts?
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9. In order to appeal to both a male and female audience, we had to add elements that would be attractive to both males and females. We believe that the lead singer’s image is something that men would be inspired by, and women would be attracted to. But we needed an element to balance this out, so through the element of dance, with female dancers we felt that men would be attracted to, and women would look up to.
10. Another element shown in our video is youthfulness. This is mainly shown through the lead singer in the main narrative. This plays thought the video. This slide shown, comes at the end of the video, after the narrative of the creation of the video has taken place . We, for the first sign, see the lead singer smiling. I feel this adds a light touch to a video that has had a strong and controlled feeling and shows that we and the singer feel that they did it right and it works for them.
11. The value of sexual magnetism is key to any selling of any music video, for both male and female audiences. Of course the sexual magnetism of the lead singer is directly addressing the female audience, but if it was a female singer then the sexual magnetism would be aimed at males. The male audience have the element of dance shots in particular that present our lead singer in a way that is sexual, through the intense looks and close-up shots.
12. The element of originality is key in any video, the more original it is made then the better it will appeal to the audience. I feel this is shown through the developing mix of resources together in our video, you can see in this screen shot, we have the DJ booth, the command boxes and the ‘Sims’ icons all working together creating a unique visual for the video.
13. Throughout our video there is a strong element of creativity projected through the main narrative and the fill elements thought the use of the UV dancers and lasers. There are many shots within the video that show this. As you can see in this one, the lead singer is controlling and shaping a hologram image of the laser room. The creativity is shown through the developing artistic control of the lead singer.