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Digital Marketing Strategy

By: Lisa Hurst
Company Overview
•Accounting Firm
•Staff
•Dates in History
•Services and Industries
Target Audience
•Auditing Experienced

•Professional men and
women
•Those seeking financial
advising
•Ages 25+
Goals
•Universal company
client goal
•Providing
•Constant growth

Challenges
•Client base
•PR

•Revamp
The Main Idea
Measuring Success
•PPC
•Google Adwords

•New contacts check-in
•Phone App
•Now vs. Revamp

• FAQs
•Company Events
Marketing Budget
• ~300 million average annual
revenue
•Pay-Per-Click=
• ~ 50,000
•Mobile Revamp =
• ~ 30,000
• Video Revamp =
• ~ 20,000

Total: ~ 100K
Networking
Plante moran

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