Does Facebook have a place in your small business social media marketing plan? Learn how to use Facebook for your business: create a business page, use Facebook to build your customer base, and get social media marketing tips to make effective use of this social network to grow your business.

1. FaceBook Biggest. Social. Network. Rhonda Hurwitz February 5, 2011

2. Online Marketing Statistics: Socially connected consumers: -- Gen Y; 10+ hrs./day! -- Boomers 5+ hrs./day The Social Network “Trifecta”: -- FaceBook, Twitter, Linked in The average person has 120 friends on FaceBook -- Consumer’s trust peer recommendations over advertising

3. Should EveryBusiness be on FaceBook?

4. Before Jumping on the Social Media Bandwagon …

6. Is my target on FaceBook?

7. What incentive is there for people to become a fan?

8. What about content?

9. Who will manage it all?

11. FaceBookBasics (Glossary) Profiles = People (friends) Business Pages = Businesses (fans, likes) ( Create a Business page linked to a personal profile. A Business account without a Profile linked to it is not the right choice in most cases ) ------------------------------ Group pages = People with shared interests (members) like a club Community pages = shared experience (like cooking)

12. How to Begin If You Don’t Have a Profile:Build Your Profile>> Find and Invite Friends>> Create Business Page

13. To Create a Business Page:http://www.facebook.com/pages/create

14. What Not to Do!

15. Example of Excellent Local Business Page It’s all about your customer, not you!

16. Show Your Personality, Not Your Sales Pitch!

17. Design A business page, tabs and content that supports your brand, while engaging customers & prospects.

19. YourFaceBookBusiness Page: Elements -- Start With the Basics: Page Name, Profile Picture, Bio

20. YourFaceBookBusiness Page: Elements -- Start With the Basics: Page Name, Profile Picture, Bio -- Branding : Vanity URL (25 fans), Custom Welcome Tab, Custom Profile Picture (opt.)

21. YourFaceBookBusiness Page: Elements -- Start With the Basics: Page Name, Profile Picture, Bio -- Branding : Vanity URL (25 fans), Custom Welcome Tab, Custom Profile Picture (opt.) -- Build an Active Wall: Update Often w /fresh engaging content Be Creative! (Events, Videos, Photos, Contests)

22. YourFaceBookBusiness Page: Elements -- Start With the Basics: Page Name, Profile Picture, Bio -- Branding : Vanity URL (25 fans), Custom Welcome Tab, Custom Profile Picture (opt.) -- Build an Active Wall: Update Often, Create Conversation -- Add/Manage Tabs, Add Apps

23. YourFaceBookBusiness Page: Elements -- Start With the Basics: Page Name, Profile Picture, Bio -- Branding : Vanity URL (25 fans), Custom Welcome Tab, Custom Profile Picture (opt.) -- Build an Active Wall: Update Often, Create Conversation -- Add/Manage Tabs, Add Apps -- Integration Points outside of Facebook Website Badge, Email, Newsletter, Blog, Other S. Media

24. YourFaceBookBusiness Page: Elements -- Start With the Basics: Page Name, Profile Picture, Bio -- Branding : Vanity URL (25 fans), Custom Welcome Tab, Custom Profile Picture (opt.) -- Build an Active Wall: Update Often, Create Conversation -- Add/Manage Tabs, Add Apps -- Integration Points outside of Facebook Website Badge, Email, Newsletter, Blog, Other S. Media -- Publicize: “Suggest to Friends”, Personal profile link, Personal Status Updates, Marketing (next page)

26. Add URL to Email Signature

27. Invite contacts via email (outside of Fb)

29. Promote link in twitter, linked in, blog, etc

30. Use “share” msg. to profile

31. Upload event photos, invite fans to tag

32. Targeted Fb Ads, and more!(More Marketing Tips in the Appendix)

33. FaceBookPage Dashboard: >> Edit Page >> Menu >> Marketing << Edit Page

34. You Have a FaceBookBusiness Page: Now What?

35. FaceBookPromotions: --on wall (samples below), or on tab (Wildfire app, appendix)

36. FaceBookLanding Pages (Welcome Tabs): Sample (missed opportunity, no call to action) (More landing Page samples In Appendix)

37. FaceBookAdvertising:

38. FaceBookAdvertising: Test! -- Low Out of Pocket, Targeted -- People Don’t Like To leave Fb -- Test, Test, Test !!!

39. Summary: The More Social You Are, the More You Will Grow Your Page Post a status message 1-3x/day, -- engaging or interesting content. Respond to any comments on your wall – ask a question to keep thread going! You are a real life person: If You would not do it at a Cocktail Party, don’t do it on Facebook … -- no spam! -- It’s Social Media, not Robot Media! --

40. Where Will I Find the Time? Make Time! -- ROI on Advertising has Declined -- Trading Dollars for Time -- Stick With It !

41. Questions? To connect with me: linkedin.com/in/rhondahurwitz facebook.com/rhonda.hurwitz facebook.com/helpmerhondamarketing (post your social media questions, I will answer them) twitter.com/rhondahurwitz http://shemeansbusiness.wordpress.com

42. HELPFUL FACEBOOK RESOURCES: Helpful FaceBookpages, when you’re stuck: marismith (***the best***) weteachfacebook social@bloggingtracker For Great FaceBookMarketing Tips: Social Media Examiner Go to www.socialmediaexaminer.com, and search “facebook”, i.e., http://www.socialmediaexaminer.com/how-to-better-engage-facebook-fan- page-fans/ http://www.socialmediaexaminer.com/21-creative-ways-to-increase-your-f acebook-fanbase/ http://www.socialmediaexaminer.com/10-ways-to-grow-your- facebook-page-following/ For You Tube Video Showing the “@” tag technique for commenting on another page as your page, not your profile http://www.youtube.com/watch?v=ZkW8efwVFq0&feature=player_embedded#! Sample: SME has 100’s of Articles.

43. Appendix #1: FaceBookMeasurement (Insights) Set Goals, Analyze What’s Working! i.e., # fans growing? Fans commenting? Traffic >> Website?

45. Networked Blogs

46. Extended Info

47. Twitter for Pages

48. Constant Contact “Join My Mailing List”

50. Appendix #4: Misc. FAQ’s How to Run Promotions: Link to FaceBookPromotion Guidelines: http://www.facebook.com/promotions_guidelines.php ***How to Get Around FaceBookPromotion Rules *** Install Wildfire app: www.wildfireapp.com/ How to Install an App: >>Edit my Page >> Apps >> Search for App >> Add to Page How to claim Vanity URL: Facebook.com/username How to Link Facebook to Twitter: Facebook.com/twitter

51. Sample: Effective Landing Pages