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RATE CARD
Applied from : 01/04 - 31/12/2015
Zalo is the #1 OTT applications in Vietnam with over 30 mil users and still growing. All users are young and active, from under
18 to 25, which 67% users are in 18 – 25 age groups. Hundred million of messages sent every day.
ACTIVITY ON ZALO
• 400,000,000 Daily message
• 50,000,000 monthly stickers sent
• 15,000,000 monthly updated status
• 45,000,000 look around
Overview
Gender Group Chart
Female male
0
20
40
60
80
U 18 18-25 26-54 55 +
Age Group Chart
(*) Source: Google Analytics
Format Ads Price
Message Floating message ads 3,000/CPC
Sticker store
Sticker banner Free
Sticker 70,000,000/month
Zalo Page
Page in Category 5,000,000/month
Hot Page 30,000,000/week
News feed Promoted Page/ Post/ App 3,000/CPC
Floating message ads
Regulation:
- Minimum Clicks: 15,000 Click/order. An order will be served continuously, non - stop running
and do not have any other limitation
- Running time ads is unlimited.
- Target link :
• Webpage: must be compatible with mobile phones.
• Appstore: must have re-direction for different OS. App must appear on Android and IOS and on
the official Store. App can not compete with product of VNG.
• Zalo Page
- Discount 20% in case target link to Zalo page
Specs
- Logo: Avatar size 200x200, format JPG - Line 1: 30 characters
- Content line: 30 characters.
- Target to Location, Age, Gender.
- Users can delete the advertising
- When users have new message, the advertising will be push down
HOT PAGE
Rule:
Page must be authenticated and active
6 positions will change randomly
Minimum running time is 1 week
In case of position is still available, those position will be filled follow this order
- Partners are having corporate program with Zalo
- Internal products which have event on Zalo
- Page has most activities on the previous week in categories
PAGE IN CATEGORY
Rule:
Page must be authenticated and active and on the suitable category
List of Page in category will stay in the order of page has newest active (or randomly when users
open, based on the technical ability)
Minimum running time is 1 month
In case of position is still available, those position will be filled follow this order:
- Partners are having corporate program with Zalo
- Internal products which have event on Zalo
- Page has most activities on the previous week in categories
Sticker banner
Note:
Sticker Banner
Banner Size
240x40
320x53
480x80
720x120
Format: PNG
Running Time:
Sticker banner will be run maximum 2 weeks.
Sticker
Note:
Sticker Name: Maximum 30 characters (including space)
Format: PNG ( not allow GIF):
Size: Sticker must be included 4 sizes below
50x50
130x130
240x240
360x360
Sticker: Animation Sticker & sound Sticker
Animation Sticker
Frame: maximum 4 frames for 1 animated sticker
Number of sticker: maximum 20 stickers, minimum 10 stickers
Maximum capacity for 1 set sticker: < 20 Mb
Frame: maximum 4 frames for 1 animated sticker
Number of Sticker: max 20 stickers, min 10 stickers
Maximum capacity for 1 set sticker: <20 Mb
File voice
- sticker animation must be attached with 1 sound file
- Format: *.amr
- Max length: 15s
Design of stickers will be sent by clients and will be approved by Zalo Department
News feed - Promoted Page/ Post/ App
Specs
- Logo: 300x300, JPG
- App/Game/Brand Name: max 30 characters
- Caption: max 120 characters
- Cover Image: 1200x900 ( 1200x675)
- Description: max 40 characters
- Extra info: max 40 characters
- Call-to-action button
Targeting:
- Location: co-ordinate, max 5 locations.
- Gender: all, female, and male.
- Age.
Contact
Email: adtima@vng.com.vn - Website: www.adtima.vn
Headquarter FV:
Flemington Tower- 182 Le Dai Hanh, Dist. 11, Ho Chi Minh
Phone: +84 8 3962 3888 - Fax: +84 8 3962 1722
Hanoi Branch:
3rd Floor, Trung yen 1 Building, Trung Yen, Cau Giay dist, Hanoi
Phone: +84 4 3786 8866 - Fax: +84 4 3557 5745

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Zalo advertising rate card for 2015

  • 1. RATE CARD Applied from : 01/04 - 31/12/2015
  • 2. Zalo is the #1 OTT applications in Vietnam with over 30 mil users and still growing. All users are young and active, from under 18 to 25, which 67% users are in 18 – 25 age groups. Hundred million of messages sent every day. ACTIVITY ON ZALO • 400,000,000 Daily message • 50,000,000 monthly stickers sent • 15,000,000 monthly updated status • 45,000,000 look around Overview Gender Group Chart Female male 0 20 40 60 80 U 18 18-25 26-54 55 + Age Group Chart (*) Source: Google Analytics
  • 3. Format Ads Price Message Floating message ads 3,000/CPC Sticker store Sticker banner Free Sticker 70,000,000/month Zalo Page Page in Category 5,000,000/month Hot Page 30,000,000/week News feed Promoted Page/ Post/ App 3,000/CPC
  • 4. Floating message ads Regulation: - Minimum Clicks: 15,000 Click/order. An order will be served continuously, non - stop running and do not have any other limitation - Running time ads is unlimited. - Target link : • Webpage: must be compatible with mobile phones. • Appstore: must have re-direction for different OS. App must appear on Android and IOS and on the official Store. App can not compete with product of VNG. • Zalo Page - Discount 20% in case target link to Zalo page Specs - Logo: Avatar size 200x200, format JPG - Line 1: 30 characters - Content line: 30 characters. - Target to Location, Age, Gender. - Users can delete the advertising - When users have new message, the advertising will be push down
  • 5. HOT PAGE Rule: Page must be authenticated and active 6 positions will change randomly Minimum running time is 1 week In case of position is still available, those position will be filled follow this order - Partners are having corporate program with Zalo - Internal products which have event on Zalo - Page has most activities on the previous week in categories PAGE IN CATEGORY Rule: Page must be authenticated and active and on the suitable category List of Page in category will stay in the order of page has newest active (or randomly when users open, based on the technical ability) Minimum running time is 1 month In case of position is still available, those position will be filled follow this order: - Partners are having corporate program with Zalo - Internal products which have event on Zalo - Page has most activities on the previous week in categories
  • 6. Sticker banner Note: Sticker Banner Banner Size 240x40 320x53 480x80 720x120 Format: PNG Running Time: Sticker banner will be run maximum 2 weeks. Sticker Note: Sticker Name: Maximum 30 characters (including space) Format: PNG ( not allow GIF): Size: Sticker must be included 4 sizes below 50x50 130x130 240x240 360x360 Sticker: Animation Sticker & sound Sticker
  • 7. Animation Sticker Frame: maximum 4 frames for 1 animated sticker Number of sticker: maximum 20 stickers, minimum 10 stickers Maximum capacity for 1 set sticker: < 20 Mb Frame: maximum 4 frames for 1 animated sticker Number of Sticker: max 20 stickers, min 10 stickers Maximum capacity for 1 set sticker: <20 Mb File voice - sticker animation must be attached with 1 sound file - Format: *.amr - Max length: 15s Design of stickers will be sent by clients and will be approved by Zalo Department
  • 8. News feed - Promoted Page/ Post/ App Specs - Logo: 300x300, JPG - App/Game/Brand Name: max 30 characters - Caption: max 120 characters - Cover Image: 1200x900 ( 1200x675) - Description: max 40 characters - Extra info: max 40 characters - Call-to-action button Targeting: - Location: co-ordinate, max 5 locations. - Gender: all, female, and male. - Age.
  • 9. Contact Email: adtima@vng.com.vn - Website: www.adtima.vn Headquarter FV: Flemington Tower- 182 Le Dai Hanh, Dist. 11, Ho Chi Minh Phone: +84 8 3962 3888 - Fax: +84 8 3962 1722 Hanoi Branch: 3rd Floor, Trung yen 1 Building, Trung Yen, Cau Giay dist, Hanoi Phone: +84 4 3786 8866 - Fax: +84 4 3557 5745