Intro into digital media, strategies and tips with excerpts from Luke Sullivan's most recent edition of Hey Whipple and content from EdwardBoches.com

1. HALF OF THE HUMAN
RACE HAS NEVER
KNOWN LIFE WITHOUT
THE INTERNET Easy Net Global Services

2. What impresses me most is the ability to
make things...

3. ...More and more these days people are
coming into the business able to shoot
their own commercials, create websites,
program games, take photos, build apps,
and generally act as a one person
agency...

4. ...If you can make things and make them
well, you will never be unemployed.
*Valdean Klump: Breaking In

5. FRESH
ORIGINAL
UNEXPECTED
BEAUTIFUL
Edward Boches

6. SHAREABLE
INTERACTIVE
CONTINUOUS
PARTICIPATORY
Edward Boches

7. DIGITAL MEDIA IS
CHANGING
EVERYTHING WE DO...

8. HOW WE
WORK

9. HOW WE
PLAY

10. HOW WE
LEARN

11. HOW WE
SHARE

12. HOW WE
DISCOVER

13. HOW WE
CREATE

14. HOW WE
COMPLAIN

15. HOW WE
CELEBRATE

16. HOW WE
MOURN

17. HOW WE
COLLABORATE

18. HOW WE
EVALUATE

19. HOW WE
DO EVERYTHING

20. THIS IS WHERE
CLIENTS ARE
SPENDING MORE AND
MORE... Luke Sullivan

21. IT’S THE FIRST PLACE WE
LOOK. IT’S THE FIRST
PLACE EVERYBODY
LOOKS FOR EVERYTHING
Luke Sullivan

22. Today your audience is simply and
relentlessly rejecting media and brand
marketers that fail to fit into their
increasingly interconnect digital
lifestyles.
*Rick Mathieson: The On-Demand Brand

24. CREATE VALUE

25. EMULATE CHEFS

26. BECOME A
RESOURCE

29. WE LIVE IN THE
INTERSECTION OF
CULTURE AND
COMMERCE

30. WE HAVE TO BECOME
THE STUFF PEOPLE ARE
INTERESTED IN
Luke Sullivan

31. HOWEVER, WE STILL
HAVE TO REPORT TO
SOME COMMERCIAL
PURPOSE Luke Sullivan

33. Ideas are things you tell someone,
experiences are something you give them.
*Luke Sullivan

35. IT’S LESS ABOUT ASKING
CUSTOMERS TO LISTEN
AND MORE ABOUT
INVITING THEM TO TALK
Luke Sullivan

37. RULE #1:
LISTEN

38. RULE #2:
ENGAGE

39. THESE TIMES THEY
ARE A CHANGIN’
Bob Dylan

40. 65% of children entering grade school this
year will end up working in careers that
haven’t even been created yet.
*Cathy Davidson

41. THINK BEYOND
TRADITIONAL ART
AND COPY

42. OUR RELATIONSHIPS
WITH BRANDS HAS
CHANGED

43. WE WANT TO TRUST
OUR BRANDS

44. Brand actions speak louder than words.
Brand experiences speak louder than ads.
Walk beats talk.
*Luke Sullivan

46. WE HAVE A
COMPLEX
RELATIONSHIP
WITH MEDIA Edward Boches

49. WE JOIN FORCES TO
EXERT INFLUENCE
Edward Boches

52. WE WANT TO DO
BUSINESS WITH
HUMAN BRANDS
Edward Boches

54. WE WANT TO
PARTICIPATE
Edward Boches

56. WE ARE AN
ENGAGED AUDIENCE
Edward Boches

57. COMMUNITY HAS
BECOME OUR NEW
SOURCE FOR
CONTENT Edward Boches

59. THERE IS NO SUCH
THING AS PERFECT
Edward Boches

61. WE HAVE A NEW
DEFINITION OF
QUALITY
Edward Boches

62. FAST
CONVENIENT
EASY
Edward Boches

64. ATTENTION HAS
BECOME THE NEW
SCARCITY
Edward Boches

65. GIVE PEOPLE
SOMETHING THAT
IMPROVES THEIR LIVES
Luke Sullivan

66. INSPIRE
Luke Sullivan

68. PROVOKE
Luke Sullivan

70. ENTERTAIN
Luke Sullivan

72. REWARD
Luke Sullivan

74. UTILITY
Luke Sullivan

75. Luke Sullivan

76. ACCESS
Luke Sullivan

77. Luke Sullivan

78. MAP OUT A
CONVERSATION
STRATEGY
Luke Sullivan

79. KEEP TO THE 80/20
RULE OF
CONVERSATION

80. DON’T BE THE GUY
(BRAND) EVERYONE
HIDES FROM
Luke Sullivan

81. ESTABLISH THE KIND OF
RELATIONSHIPS YOUR
BRAND WILL HAVE WITH ITS
COMMUNITY
Luke Sullivan

82. Luke Sullivan

83. We create as much information in two
days as was created from the dawn of man
to 2003.
*Tech Crunch
http://techcrunch.com/2010/08/04/schmidt-data/

84. A ROLLING STONE
GATHERS NO MOSS

86. ALWAYS BE IN BETA

88. THINK SMALL

89. LIGHT A MATCH
THAT STARTS
A FIRE

91. MOMENTUM
FUELS
MOTIVATION

93. Stay hungry. Stay foolish.
*Steve Jobs

94. I don’t have to learn about digital
technology because whatever I dream up
someone, somewhere, can make it happen.
*Unemployed Creatives

95. AGENCIES ARE GOING
TO HAVE TO START
ACTING MORE LIKE
SOFTWARE COMPANIES

97. COPYWRITER ART DIRECTOR

98. COPYWRITER ART DIRECTOR

99. SOCIAL COPYWRITER ART DIRECTOR MOBILE

100. MOBILE WEB SOCIAL PR

101. UX PR ART DIRECTOR MOBILE

102. USER EXPERIENCE AND
ENGAGEMENT HAVE
BECOME THE NEW ART
AND COPY

103. These basic principles about creating
content and experiences, about building
communities, inviting participation, and
making things people can actually use,
this is where the renaissance of creativity
is happening.
*Luke Sullivan

104. NONE OF WHAT GOES INTO
CREATING A GREAT IDEA
HAS CHANGED. JUST THE
MEDIUM IN WHICH ITS
DELIVERED

105. A good idea still matters. It earns
attention, gets remembered and inspires
action.
*Edward Boches