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Frequently	Asked	Questions
Measurement & Evaluation:
Using Business Data to Show Business
Impact
Kristin Cassino and Mike Reed
Measurement & Evaluation… Our Journey
6
We spent years developing a holistic
approach to “M&E”
•  An automated, scalable process and
methodology to integrate learning, talent and
business data to demonstrate how learning
influences business results.
•  A process and infrastructure to gather
learning and business metrics
•  Uncovers opportunities to improve the
effectiveness of learning
•  A tool to be a closer strategic partner
Today’s discussion focuses on the data and how
it integrates into our overall methodology
62%
59%
56%
50%
49%
47%
47%
41%
38%
37%
Most difficult measurement challenges
7
Bersin by Deloitte, 2015
Lack of integration between LMS and related systems
Difficulty connecting learning to business outcomes
Inadequate tools for reporting/analyzing data
Difficulty capturing data from informal learning activities
Lack of a mature learning culture
Limited funding or resources
Time required/volume or frequency of reporting requirements
Lack of clear methodologies (not sure where to start)
Limited support from managers/leaders
Shortage of people with the right skills sets/capabilities
CENTRALIZED
Four Types of Data Infrastructure Needs
BUSINESS
DATA
OPERATIONAL
DATA
TALENT
DATA
LEARNING
DATA
INTEGRATED
AUTOMATED SCALABLE
˜ Quality Data
(e.g. Audit)
˜ Production Data
(e.g. Salesforce)
˜ Service Center
KPIs
˜ Actives
˜ Hires
˜ Terminations
˜ Movement –
Advancement
˜ Movement –
Mobility
˜ Performance Rating
˜ Performance Objectives
˜ Recognition
˜ Recruiting
˜ Employee Opinion Survey
˜ MCDC
˜ Configio
˜ SharePoint Online ˜
˜ myVideo
˜ Inkling (NI Claims)
˜ LinkedIn Learning
˜ Surety On Demand
˜ Surety YOU
˜ Web Server
˜ PowerApps ˜
˜ Documentum
˜ Vault/LAN
˜ LS Survey Analytics
˜ TA Survey Analytics/
Exit Surveys
˜ Tests
˜ PCT
- Grouping
- Deliverables
- Projects
˜ Timesheets
˜ Legal Review
˜ Graphics
˜ Edit
˜ Transition from
server to cloud
Data Sources and Systems
9
Claims
Service
Underwriting
Response
(feedback,
surveys)
Talent
Data
Business
Data
ManagementActivity
(deployment,
operations)
Content
Management
Example: Measurement & Evaluation (M&E)
Demonstrates Impact for Specific Projects
10
Aligning Training
to the Business
Metric
Previous program
2017
Updated program
2018
Average handle time 5% within compliance 73% within compliance
Quality 31% within quality standard 88% within quality standard
Lead generation 7% 40%
Promotions 0 13
Attrition 27 4
Reduced onboarding training by 2 weeks
Saved onboarding time = $90k savings per year
Implementing virtual and mentor-led facilitation saves $30k per year
DevelopmentProcess Improvement Efficiency
Claims Success Academy
participants have
retention rate
95%
55%
Out of Sequence Endorsements
process improvement and training
has helped save
$1.5m
From 2017-2020
UW/UA Academies strengthen business
through efficiency and engagement
QA between COE and
UW decreased by
55%
faster policy completion
3,555 fewer missing data
elements resulting in
Have been
promoted since
attending the
academy
Example: M&E Shows Impact on Business
Outcomes, Moves Into Organizational Impact
Post Graduation, College Hires Outperform
Experienced Hires
% Achieving 10+ PCM After 5 years
60%
50%
New Hires Experienced Hires
Retention of College Hires Exceeds
Experienced Hires
Retention After 5 years
15%
10%
New Hires Experienced Hires
College Hires are More Mobile than
Experienced Hires
% Transferring to other roles
BUSINESSIMPACTORGIMPACT
80%
40%
New Hires Experienced Hires
Example: M&E Allows Comparison to
Industry Performance
Cost per Learning Hour
$55
$86
Learning Services
Learning Industry
Average
Content Distribution
Continuous Improvement
Level 3
Level 4
Level 2
Level 1
Learning Organization Maturity Model
2018
2013
1 Learning Industry comparison is to the Banking/Financial/Insurance segment in the Bersin by Deloitte Factbooks
2 Does not include Corporate Learning Functions (e.g. Leadership & Management Development, Compliance, IT)
Technology Leverage
0%
20%
40%
60%
80%
100%
2015 2016 2017
Classroom
eLearning
Virtual
Other
0%
50%
100%
2015 2016 2017
CI Technical
Other Technical
Leadership &
Mgmt
Other Corporate
2016 2017 2018
2016 2017 2018
►  Take a broad view of talent
►  Go granular for data
►  Master Extract Transfer Load (ETL)
►  General Data Protection Regulation (GDPR) —
depersonalize data
►  Solve for the general case
Helpful Hints
AQ&
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Register for the next webinar!
CHOOSE YOUR OWN SOFT SKILLS TRAINING
ADVENTURE: THE CULTURE, TECHNOLOGY,
AND ROI OF EMPATHY
Tuesday, October 8, 2019
Webinars start at 2 p.m. Eastern / 11 a.m. Pacific
Register for all upcoming Chief Learning Officer Webinars at
clomedia.com/webinars

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MEASUREMENT & EVALUATION: USING DATA TO DEMONSTRATE BUSINESS IMPACT

  • 1. #CLOwebinar Sponsored By: The presentation will begin at the top of the hour. A dial in number will not be provided. Listen to today’s webinar using your computer’s speakers or headphones. Welcome to the webinar!
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  • 5. Measurement & Evaluation: Using Business Data to Show Business Impact Kristin Cassino and Mike Reed
  • 6. Measurement & Evaluation… Our Journey 6 We spent years developing a holistic approach to “M&E” •  An automated, scalable process and methodology to integrate learning, talent and business data to demonstrate how learning influences business results. •  A process and infrastructure to gather learning and business metrics •  Uncovers opportunities to improve the effectiveness of learning •  A tool to be a closer strategic partner Today’s discussion focuses on the data and how it integrates into our overall methodology
  • 7. 62% 59% 56% 50% 49% 47% 47% 41% 38% 37% Most difficult measurement challenges 7 Bersin by Deloitte, 2015 Lack of integration between LMS and related systems Difficulty connecting learning to business outcomes Inadequate tools for reporting/analyzing data Difficulty capturing data from informal learning activities Lack of a mature learning culture Limited funding or resources Time required/volume or frequency of reporting requirements Lack of clear methodologies (not sure where to start) Limited support from managers/leaders Shortage of people with the right skills sets/capabilities
  • 8. CENTRALIZED Four Types of Data Infrastructure Needs BUSINESS DATA OPERATIONAL DATA TALENT DATA LEARNING DATA INTEGRATED AUTOMATED SCALABLE
  • 9. ˜ Quality Data (e.g. Audit) ˜ Production Data (e.g. Salesforce) ˜ Service Center KPIs ˜ Actives ˜ Hires ˜ Terminations ˜ Movement – Advancement ˜ Movement – Mobility ˜ Performance Rating ˜ Performance Objectives ˜ Recognition ˜ Recruiting ˜ Employee Opinion Survey ˜ MCDC ˜ Configio ˜ SharePoint Online ˜ ˜ myVideo ˜ Inkling (NI Claims) ˜ LinkedIn Learning ˜ Surety On Demand ˜ Surety YOU ˜ Web Server ˜ PowerApps ˜ ˜ Documentum ˜ Vault/LAN ˜ LS Survey Analytics ˜ TA Survey Analytics/ Exit Surveys ˜ Tests ˜ PCT - Grouping - Deliverables - Projects ˜ Timesheets ˜ Legal Review ˜ Graphics ˜ Edit ˜ Transition from server to cloud Data Sources and Systems 9 Claims Service Underwriting Response (feedback, surveys) Talent Data Business Data ManagementActivity (deployment, operations) Content Management
  • 10. Example: Measurement & Evaluation (M&E) Demonstrates Impact for Specific Projects 10 Aligning Training to the Business Metric Previous program 2017 Updated program 2018 Average handle time 5% within compliance 73% within compliance Quality 31% within quality standard 88% within quality standard Lead generation 7% 40% Promotions 0 13 Attrition 27 4 Reduced onboarding training by 2 weeks Saved onboarding time = $90k savings per year Implementing virtual and mentor-led facilitation saves $30k per year
  • 11. DevelopmentProcess Improvement Efficiency Claims Success Academy participants have retention rate 95% 55% Out of Sequence Endorsements process improvement and training has helped save $1.5m From 2017-2020 UW/UA Academies strengthen business through efficiency and engagement QA between COE and UW decreased by 55% faster policy completion 3,555 fewer missing data elements resulting in Have been promoted since attending the academy Example: M&E Shows Impact on Business Outcomes, Moves Into Organizational Impact Post Graduation, College Hires Outperform Experienced Hires % Achieving 10+ PCM After 5 years 60% 50% New Hires Experienced Hires Retention of College Hires Exceeds Experienced Hires Retention After 5 years 15% 10% New Hires Experienced Hires College Hires are More Mobile than Experienced Hires % Transferring to other roles BUSINESSIMPACTORGIMPACT 80% 40% New Hires Experienced Hires
  • 12. Example: M&E Allows Comparison to Industry Performance Cost per Learning Hour $55 $86 Learning Services Learning Industry Average Content Distribution Continuous Improvement Level 3 Level 4 Level 2 Level 1 Learning Organization Maturity Model 2018 2013 1 Learning Industry comparison is to the Banking/Financial/Insurance segment in the Bersin by Deloitte Factbooks 2 Does not include Corporate Learning Functions (e.g. Leadership & Management Development, Compliance, IT) Technology Leverage 0% 20% 40% 60% 80% 100% 2015 2016 2017 Classroom eLearning Virtual Other 0% 50% 100% 2015 2016 2017 CI Technical Other Technical Leadership & Mgmt Other Corporate 2016 2017 2018 2016 2017 2018
  • 13. ►  Take a broad view of talent ►  Go granular for data ►  Master Extract Transfer Load (ETL) ►  General Data Protection Regulation (GDPR) — depersonalize data ►  Solve for the general case Helpful Hints
  • 14. AQ&
  • 15.
  • 16. #CLOwebinar Register for the next webinar! CHOOSE YOUR OWN SOFT SKILLS TRAINING ADVENTURE: THE CULTURE, TECHNOLOGY, AND ROI OF EMPATHY Tuesday, October 8, 2019 Webinars start at 2 p.m. Eastern / 11 a.m. Pacific Register for all upcoming Chief Learning Officer Webinars at clomedia.com/webinars