There’s no doubt about it. Competition for top talent is fierce these days. So the question is what can you do to entice the best and brightest professionals to seek out your company? Today’s smart employers are ever vigilant (and diligent) in developing talent pools and pipelines by employing both offensive and defensive recruitment strategies. How successful are your recruitment strategies? Although your current efforts to find the best candidates might be yielding some good results, maybe it’s time to consider some other creative and progressive techniques designed to engage the interest and passion of your target populations. Interested in discovering the best methods of cultivating interest from passive candidates who are not currently looking for new opportunities? Curious about how you can get industry superstars to stand in line and wait for vacancies in your company? Join us for this webinar! In this session, Dr. Chris Lee will explore 10 proactive strategies that recruiters and HR managers can use to gain an advantage in the war for talent. Dr. Lee will discuss how your recruitment tactics, social media presence, employment brand, as well as training and development policies should be integrated into a larger talent management system. You’ll come away with valuable knowledge on how to develop talent pools that give you access to the best candidates before vacancies even occur. In this webinar, you’ll learn how to: Develop and employ talent pools to help organizations meet their strategic workforce planning objectives Refine and tailor recruiting techniques that can organically populate your talent pools Develop a social media strategy that supports talent pool engagement Use best practices/state-of-the- art talent pool management techniques

1. 10 Strategies For Building a Talent Pool That Makes
Recruiting Easy
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2. 10 Strategies For Building a Talent Pool That
Makes Recruiting Easy
Speaker:
Christopher Lee, Ph.D., SPHR
Assoc Vice Chancellor for HR
Virginia Community College System
Moderator:
Connie Costigan
Dir., Marketing Communication
Halogen Software
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6. 10 Strategies for building a talent pool that makes recruiting
easy
Today’s Presenters:
Christopher Lee, Ph.D., SPHR
Assoc Vice Chancellor for HR
Virginia Community College System
© 2013 Halogen Software. All rights reserved. All contents are confidential.
Connie Costigan
Dir., Marketing Communication
Halogen Software

7. © 2013 Halogen Software. All rights reserved. All contents are confidential.

8. © 2013 Halogen Software. All rights reserved. All contents are confidential.

9. © 2013 Halogen Software. All rights reserved. All contents are confidential.

10. Business Case
Over the past decade, talent has become more important
than capital, strategy, or R&D…
For many companies, that means that people are the
prime source of competitive advantage. Talented people,
in the right kind of culture, have better ideas, execute
those ideas better - and even develop other people better.
~War For Talent
McKinsey & Company
May 2009
© 2013 Halogen Software. All rights reserved. All contents are confidential.

11. ~Manpower: The Great Talent Shortage
© 2013 Halogen Software. All rights reserved. All contents are confidential.

12. ~Manpower: The Great Talent Shortage
© 2013 Halogen Software. All rights reserved. All contents are confidential.

13. State of the Art
Research findings
Emerging trends…
Reporting of best practices
Progressive tips
© 2013 Halogen Software. All rights reserved. All contents are confidential.

14. A community of qualified internal and external
candidates who are actively interested in your
organization, industry, and your success in which
you engage over time to fill vacancies or refer
people they know…
A talent community is a network of candidates,
employees, alumni, and our social and professional
networks allowing productive two-way communication
between all permitting and willing connections.
© 2013 Halogen Software. All rights reserved. All contents are confidential.

15. Pool vs. Database
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Opportunity to interact
Building Relationships
Conversations
Engagement
Established value
© 2013 Halogen Software. All rights reserved. All contents are confidential.

16. Characteristics
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Community
Shared values or interests
Communication
Collaboration
Openness
Engagement
Feeling included
© 2013 Halogen Software. All rights reserved. All contents are confidential.

17. Buzz Words
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Bench Strength
Pipeline
Community of Interest
Talent
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High Performers
High Potentials
Key Positions/Critical Roles
Key levels
• Talent Profiles
• Competencies
© 2013 Halogen Software. All rights reserved. All contents are confidential.

18. Strategy Categories
Infrastructure
• Always
• 4P
Technology
• Tech
• Pages
• Social Media
People
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Employees
Ambassadors
Customers
Companies
Diversity
© 2013 Halogen Software. All rights reserved. All contents are confidential.
Activities
• Host
• Engage
• Develop

19. Always be recruiting
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Build bridges before you need to cross …
NPR and Network
Tell everybody
Tell everybody we are always looking
Tell everybody that we like talent …..
Get everybody involved in recruiting
© 2013 Halogen Software. All rights reserved. All contents are confidential.

20. Talent Pool Strategies
OFFENSE
DEFENCE
Targeted Recruiting
Advertising
Conversations
Image Advertising
Social Media Strategy
Employment Brand
Building a Community
Job Board
Employee Ambassadors
Employee Referrals
Development
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Internal and External
Internal
© 2013 Halogen Software. All rights reserved. All contents are confidential.

21. 4p
• Policies
• Procedures
• Programs
• Referrals
• Campaigns
• Protocols
• In-house/External recruiters
• Points of contact, website, etc.
© 2013 Halogen Software. All rights reserved. All contents are confidential.

22. 10 Strategies for Building a
Talent Pool
© 2013 Halogen Software. All rights reserved. All contents are confidential.

23. Technology
~Oracle, Talent Mobility White Paper
1
© 2013 Halogen Software. All rights reserved. All contents are confidential.

24. Use Technology to Facilitate the Entire Process
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Turn Skill Bank into a Talent Pool
Talent Profiles
Applicant Tracking Systems/Recruitment mechanisms
Integration of internal information about employees
Social Media
Engagement Activities
• Tracking, Communicating, Sharing…
• Forums
• Virtual Conferences
• Create home and meeting place for community of interest
© 2013 Halogen Software. All rights reserved. All contents are confidential.

25. © 2013 Halogen Software. All rights reserved. All contents are confidential.

26. Creating Internal Talent Pools:
Assessing Performance and Potential
© 2013 Halogen Software. All rights reserved. All contents are confidential.

27. Creating Internal Talent Pools:
Mapping Performance and Potential
© 2013 Halogen Software. All rights reserved. All contents are confidential.

28. Creating Internal Talent Pools
Targeting Competence Level By Pool
© 2013 Halogen Software. All rights reserved. All contents are confidential.

29. Creating Internal Talent Pools
© 2013 Halogen Software. All rights reserved. All contents are confidential.

30. Build An Employment Landing Page
• Landing place where interest is funneled
• Branding Location
• Not an ‘applications taken here’ page
• Meeting Place
• One-Stop shop for information
• Keep them coming back ‘home-page’
• Build community and interactivity
• Forums
• Questionnaire
• Social media
• About Us Information (read: propaganda)
• Video, video, video
2
© 2013 Halogen Software. All rights reserved. All contents are confidential.

31. © 2013 Halogen Software. All rights reserved. All contents are confidential.

32. © 2013 Halogen Software. All rights reserved. All contents are confidential.

33. © 2013 Halogen Software. All rights reserved. All contents are confidential.

34. Social Networking ….
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Old School social networking
Develop online presence
Hire a social media recruiter
Participate in the 21st century
NPR
3
© 2013 Halogen Software. All rights reserved. All contents are confidential.

35. © 2013 Halogen Software. All rights reserved. All contents are confidential.

36. Hire Your Own Employees
• Retain best talent by …
• Moving to highest priority
• Career Pathways
• Incentives
• Develop their potential by …
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Cross Training
Key Assignments
Interim Assignments
Project teams
Sponsor targeted ERG’s or affinity groups
4
© 2013 Halogen Software. All rights reserved. All contents are confidential.

37. Hire Your Own Employees:
Develop Their Potential
© 2013 Halogen Software. All rights reserved. All contents are confidential.

38. Hire Your Own Employees
Monitor Results of Your Internal Talent Pool
© 2013 Halogen Software. All rights reserved. All contents are confidential.

39. Hire Your Own Employees: Talent Profiles
A Holistic View of Your Internal Talent Pools
© 2013 Halogen Software. All rights reserved. All contents are confidential.

40. Hire Your Own Employees
• Replicate talent by …
• Targeted Employee Referrals (you identify employees)
• ERG’s
• Employees involved in communities of interest and
sponsored group
• Support their efforts, interests
• Combine referrals with retention efforts
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Retention interviews
Focus groups
Invited a _________ to work
Open Houses
Picnics
Community service and charitable events
© 2013 Halogen Software. All rights reserved. All contents are confidential.

41. Ambassadors
• Unleash the Army
• HR enlists the whole village
• Military Expedition
• Equip them with stuff (e.g. propaganda, cards, fliers, links, etc.)
• Train them on how to do it
• Support them with 4P’s
• Beyond Employee Referrals to Ambassadors
• Managers
• Train, empower, and rate them, etc.
• List building
• On-going Networking
• Cultivate employees, sponsor groups, make presentations, etc.
• Recruit speakers at conferences, thought leaders, etc.
• Guaranteed interview
© 2013 Halogen Software. All rights reserved. All contents are confidential.
5

42. Hire Your Best Customers
• They love your products
• Passionate about your company/brand
• Have great ideas about how your product and
services are really consumed
• Likely have good ideas about product improvements
• …
6
© 2013 Halogen Software. All rights reserved. All contents are confidential.

43. Hire Your Best Customers
• “Hey, we are looking for a new ________? Do you
know anyone who is interesting in doing things like
………?”
• Techniques
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Signs in window
Fliers in products
Newsletter
Comment cards
Open Houses/Product launches
Direct Mail
Search customer reviews and forums
© 2013 Halogen Software. All rights reserved. All contents are confidential.

44. Poach from other Companies
• War for Talent
• Targeted recruitment from …
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Great Companies
Competitors
Particular industries
Vendors
Associations
• Failed ventures, M&A
• Competitive offers
• Clearly define culture and fit
• Breadcrumbs with former employees
© 2013 Halogen Software. All rights reserved. All contents are confidential.
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45. © 2013 Halogen Software. All rights reserved. All contents are confidential.

46. Diversity
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Yes, diversity…are you fishing in the same old ponds?
Are you using the same bait?
Are you using the same techniques?
Check the facts and statistics …
8
© 2013 Halogen Software. All rights reserved. All contents are confidential.

47. Host/Sponsor a Community
• Host and fund a gathering of people who like ______
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Alumni
Bikers and Programmers
Model Airplane Society
Runners Club
4H
User Conferences
Social responsibility/Advocacy Group
• Brought to you by the makers of …
• Get employees involved in sponsored groups
9
© 2013 Halogen Software. All rights reserved. All contents are confidential.

48. Engage
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Give Value
Involve
Build Community
Relevance, belonging, community
Engagement, collaboration
Don’t fake it
• Similar values, interests, etc.
• Product Development
• Free assessments
• Games
• Hack-a-thons
• Contests
• Beta-testers
• Focus groups
• Meetings
• Surveys
© 2013 Halogen Software. All rights reserved. All contents are confidential.
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49. © 2013 Halogen Software. All rights reserved. All contents are confidential.

50. Develop
• Free Professional Development
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Webinars
Websites
Events
Surveys and share results
• Cultivate the talent and interest of target audience
over time
• Brought to you by the makers of …..
11
© 2013 Halogen Software. All rights reserved. All contents are confidential.

51. © 2013 Halogen Software. All rights reserved. All contents are confidential.

52. © 2013 Halogen Software. All rights reserved. All contents are confidential.

53. Review
Infrastructure
• Always
• 4P
Technology
• Tech
• Pages
• Social Media
People
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Employees
Ambassadors
Customers
Companies
Diversity
© 2013 Halogen Software. All rights reserved. All contents are confidential.
Activities
• Host
• Engage
• Develop

54. Review
Building Relationships
Community
Interaction, involvement, engagement
Conversations
Genuine value proposition
Social networking for the 21st century
© 2013 Halogen Software. All rights reserved. All contents are confidential.

55. Q&A
• Additional questions regarding the webinar? Contact:
Christopher Lee- chris@performanceconversations.com
• For additional Halogen Software inquiries or to
request a personal demonstration, contact:
Connie Costigan – ccostigan@halogensoftware.com
© 2013 Halogen Software. All rights reserved. All contents are confidential.

56. Join our next Webinar!
Becoming a Talent Magnet
Tuesday, February 18, 2014
Webinars start at 2 p.m. Eastern / 11 a.m. Pacific
Register for all upcoming Talent Management
Webinars at www.talentmgt.com/webinars
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