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DIGILOGUE

DIALOGUE
Huib Koeleman

&
1
&

An overview of various face-to-face and
digital dialogue forms in organisations. To
improve internal communications.
Hope you like it, Huib Koeleman

2
&

Dialogue: conversation between two or more
people. It is a combination of the word
‘logos’ (greek: word, language, reason) and
dia (through) and not, as often thought, di
(two)).
Digilogue: dialogue using social media. It is a
combination of the words dialogue and
digit (number)
3
DIALOGUE

=
CONSULTATION
4
The minimum

5
INDIVIDUAL
ASSESSMENTS
The most important dialogue.
The yearly cycle of
assessments. Conversations
between a manager and his or
her employee.
They should talk about
opportunities for personal
development, appraisal, and
360 degree feed-back.
Yes the employee also
assesses the manager.

6
TEAM MEETINGS
Old fashioned monthly team
meetings are now replaced by
short meetings in the morning
(morning prayer), scrums,
project and programme
meetings.

Meetings with the colleagues
you work with. You can view
actual planning information
on the team intranet site. The
face to face meeting focuses
on a conversation, on
exceptions and special
circumstances, not on routines
7
ONLINE DIALOGUE § XXX
Employees can have online
conversations with colleagues,
using yammer, socialcast or
other forms of social intranet.
The use of #hashtags makes it
easier to follow conversations
on certain topics. Or use
#daretoask when you have a
question.

8
1.75

Question/
answer ratio

ratio

2000
questions

3.500
answers

Popular themes

MONITORING
In the organisation employees
are already discussing the
company policy. It’s interesting
to know how and where they
talk about it. Monitoring helps.

Most liked colleagues

It’s relevant to know who
starts discussions and who’s
participating in them. Who
posts reactions on the intranet
platform, et cetera. It’s good to
know what they are talking
about.
9
A mix that works in most
organisations

10
BRAINSPACE
With the arrival of new ways of working we sometimes forget to
facilitate the dialogue at the office. Working more and more in
teams or scrums (agile working) it’s a good thing to have spaces
available where these teams and scrums can meet. A place that is
perfect for brainstorms, planning boards and wild ideas. Digital,
but also in paper on the walls.

11
PIZZA SESSION
A pizza session is organised to
let colleagues thoroughly
discuss topics in an informal
atmosphere.

§ XXX

As a colleague you can present
a new project or idea. You can
use it to have a brainstorm
session on a topic or to
organise intervision.
A pizza session has an informal
setting, but colleagues are
supposed to give direct feedback.

12
WONDERWALL
A modern notice-board. It’s a
big wall in the central hall of
the company. Everybody can
post a message, ask a question
or make a suggestion for
improvement.

§ XXX

At the end of the week the
result is collected and questions
are answered. On that very
same notice-board.
Simple and effective
13
MANAGEMENT TEAM
TOUR
It’s always a good idea when
management visits all the
offices. If you want to improve
the dialogue the following
helps: as MT don’t start with a
lecture on your new policy, but
ask the people from the office
to start with a presentation:
what are they working on, what
do they like about the
organisation? What are there
questions?, et cetera. The MT
listens and takes the stage after
this presentation.
14
LARGE GROUPS

sense of the presentation. Give
every group an iPad to ask
questions and to answer
It’s even possible to have a
dialogue in a large group. After statements on the speech. Send
a plenary presentation you can the output to the control room.
split up the large group in
After a break you can answer
the questions in a final plenary
smaller groups (6 - 8 persons
session.
and a moderator). Give them
time to make
15
PROEFLABS
Het prikbord, maar dan in een
nieuw jasje. Een groot bord in
de centrale hal, waar iedereen
met een post-it vragen op kan
stellen of suggesties op kan
geven.
Aan het eind van de week
wordt de oogst
geïnventariseerd en worden
alle vragen beantwoord. Ook
op die muur. Simpel en effectief

SOCIAL MASHUP
An internal digital platform
where information is collected
of several digital platforms.
Users can see on one screen
what colleagues are chatting
about, which blogs were
published and the latest videohits.
Everybody can react on the
posts. The participants are the
source of information, not
Corporate Communications.
16
COMMUNITIES
An online platform is very
suitable for the start of several
communities: groups of
employees who share the
same interest at work.

§ XXX

Communities function best
when they are moderated by
someone who checks if the
information is still relevant and
up to date. The moderator can
also connect people,
questions and answers et
cetera.
17
ONLINE PANEL
A more structured form of
online dialogue is the online
panel discussion. A group of
colleagues is invited to discuss
a theme during three weeks.
A moderator helps to start the
discussion, makes a résumé
and combines story lines
when necessary.
After three weeks all
participants get a summary of
the discussion.
18
MANAGEMENT
PARTICIPATION ?

§ XXX

It is simple for a manager to
participate in a discussion on
internal social platforms.
But beware. It can improve the
discussion, but it can also kill it.
That depends on the
organisation and its culture.
In some cases employees
appreciate it, in others they
consider it “big brother is
watching me” and they back off.

19
1000 FLOWERS
Corporate communications
tends to structure communities
top-down. That’s not necessary.
It is far more interesting to let
1000 flowers bloom. Facilitate
employees to organise
themselves on topics they find
interesting.
The Corporate
Communications department
has two tasks: to end
communities that are inactive
and to prevent that the same
discussion is held twice in
different communities.

§ XXX

20
PROEFLABS
Het prikbord, maar dan in een
nieuw jasje. Een groot bord in
de centrale hal, waar iedereen
met een post-it vragen op kan
stellen of suggesties op kan
geven.
Aan het eind van de week
wordt de oogst
geïnventariseerd en worden
alle vragen beantwoord. Ook
op die muur. Simpel en effectief

MIND SHARE
Using internal social media
makes it much easier to find the
right talents in your
organisation. For work
purposes, but also for passions
and hobbies.
You can find that colleague
that speaks Spanish fluently.
Great when you have a blog
that needs translating. Online
you can find the right person
for the right job.
21
Interesting additions

22
PECHA KUCHA
20 images, 20 seconds for
every image. In a Pecha Kucha
session colleagues present
their ideas to each other. In
images. The visuals and the
short amount of time makes it
possible to exchange many
ideas in a short amount of
time.
After the presentations you
can discuss the pros and cons
of each presentation.
23
OPEN SPACE
This meeting is different.
Participants decide on the
agenda. For every topic a flipchart is available. Participants join
the flip-over with the topic they
would like to discuss. Results are
written on the flip-over.

§ XXX

When participants are ready with
topic one, they can join an other
conversation. The Open Space is
ready when all finish discussing.
After that, the results are
gathered and discussed in the
whole group.
24
WEBINAR
A great way to communicate
with colleagues in different
locations. You can tell a story
or an interview. And there is
room to reply on statements
or ask questions.

It is also possible to start the
discussion in different
locations. In that case it’s more
a web conference.
25
PROEFLABS
Het prikbord, maar dan in een
nieuw jasje. Een groot bord in
de centrale hal, waar iedereen
met een post-it vragen op kan
stellen of suggesties op kan
geven.
Aan het eind van de week
wordt de oogst
geïnventariseerd en worden
alle vragen beantwoord. Ook
op die muur. Simpel en effectief

SKYPE
Skype makes it possible to
exchange real-time words and
images between colleagues at
different locations.
Professionals, like designers, can
share their ideas (and
corrections) using video-calls.
During this conversation it’s
possible to instruct and show
the newly adjusted work.
Making it easier to share up-todate information.
26
COLLABORATE WRITING
You don’t need sound to have a dialogue. With the new
document systems it is easy to write something together with a
colleague. Using revisions it is easy to notice what the other
contributed. And using facebook-like systems it is also possible
to read comments of your colleagues during the writing
process. An internal WIKI-plus.

27
PROEFLABS
Het prikbord, maar dan in een
nieuw jasje. Een groot bord in
de centrale hal, waar iedereen
met een post-it vragen op kan
stellen of suggesties op kan
geven.
Aan het eind van de week
wordt de oogst
geïnventariseerd en worden
alle vragen beantwoord. Ook
op die muur. Simpel en effectief

TEST LABS
An easy way to exchange
knowledge is starting test labs.
Different teams start a new
technique using trial & error.
They share their experiences on
the internal social network.
Every month they meet to
exchange knowledge and to
have intervision. In the end the
best system will be the
‘repeatable model’.

28
The maslow pyramide on dialogue,
it starts in the bases
Pecha Kucha’s, test labs,
Open space

Webinar, Skype,
Collaborative writing

Team space, Pizza-sessions,
Wonderwall, MT tour, large
groups

Online panel, Communities,
Social Mash up, Mind share,
Participation

Individual assesments,
tram meetings

Online dialogue,
Monitoring

dialogue

digilogue

29
COHERENCE
Do you need all these methods? No, of course not. It’s always
important to check which methods work in your organisation
and which don’t. Coherence and consistency are important.
The mix should be predictable. Employees should know where
to expect what sort of dialogue.
30
LEARN MORE?
www.huibkoeleman.nl
Or read one of the other presentations on slideshare.net. (or , if you
understand Dutch, read my books on internal communications) The
pictures have been taken by Monique Koeleman, Gijs Mol and yours
truly. Tips and ideas are appreciated.
31
Plea

hare
se s

SHARE
Did you think this presentation
useful? Please feel free to share
on twitter, facebook, linked-in,
pinterest or an other social
media.

Thanks in advance,
Huib Koeleman
32

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Dialogue and digilogue, suggesttions for internal communications methods

  • 2. & An overview of various face-to-face and digital dialogue forms in organisations. To improve internal communications. Hope you like it, Huib Koeleman 2
  • 3. & Dialogue: conversation between two or more people. It is a combination of the word ‘logos’ (greek: word, language, reason) and dia (through) and not, as often thought, di (two)). Digilogue: dialogue using social media. It is a combination of the words dialogue and digit (number) 3
  • 6. INDIVIDUAL ASSESSMENTS The most important dialogue. The yearly cycle of assessments. Conversations between a manager and his or her employee. They should talk about opportunities for personal development, appraisal, and 360 degree feed-back. Yes the employee also assesses the manager. 6
  • 7. TEAM MEETINGS Old fashioned monthly team meetings are now replaced by short meetings in the morning (morning prayer), scrums, project and programme meetings. Meetings with the colleagues you work with. You can view actual planning information on the team intranet site. The face to face meeting focuses on a conversation, on exceptions and special circumstances, not on routines 7
  • 8. ONLINE DIALOGUE § XXX Employees can have online conversations with colleagues, using yammer, socialcast or other forms of social intranet. The use of #hashtags makes it easier to follow conversations on certain topics. Or use #daretoask when you have a question. 8
  • 9. 1.75 Question/ answer ratio ratio 2000 questions 3.500 answers Popular themes MONITORING In the organisation employees are already discussing the company policy. It’s interesting to know how and where they talk about it. Monitoring helps. Most liked colleagues It’s relevant to know who starts discussions and who’s participating in them. Who posts reactions on the intranet platform, et cetera. It’s good to know what they are talking about. 9
  • 10. A mix that works in most organisations 10
  • 11. BRAINSPACE With the arrival of new ways of working we sometimes forget to facilitate the dialogue at the office. Working more and more in teams or scrums (agile working) it’s a good thing to have spaces available where these teams and scrums can meet. A place that is perfect for brainstorms, planning boards and wild ideas. Digital, but also in paper on the walls. 11
  • 12. PIZZA SESSION A pizza session is organised to let colleagues thoroughly discuss topics in an informal atmosphere. § XXX As a colleague you can present a new project or idea. You can use it to have a brainstorm session on a topic or to organise intervision. A pizza session has an informal setting, but colleagues are supposed to give direct feedback. 12
  • 13. WONDERWALL A modern notice-board. It’s a big wall in the central hall of the company. Everybody can post a message, ask a question or make a suggestion for improvement. § XXX At the end of the week the result is collected and questions are answered. On that very same notice-board. Simple and effective 13
  • 14. MANAGEMENT TEAM TOUR It’s always a good idea when management visits all the offices. If you want to improve the dialogue the following helps: as MT don’t start with a lecture on your new policy, but ask the people from the office to start with a presentation: what are they working on, what do they like about the organisation? What are there questions?, et cetera. The MT listens and takes the stage after this presentation. 14
  • 15. LARGE GROUPS sense of the presentation. Give every group an iPad to ask questions and to answer It’s even possible to have a dialogue in a large group. After statements on the speech. Send a plenary presentation you can the output to the control room. split up the large group in After a break you can answer the questions in a final plenary smaller groups (6 - 8 persons session. and a moderator). Give them time to make 15
  • 16. PROEFLABS Het prikbord, maar dan in een nieuw jasje. Een groot bord in de centrale hal, waar iedereen met een post-it vragen op kan stellen of suggesties op kan geven. Aan het eind van de week wordt de oogst geïnventariseerd en worden alle vragen beantwoord. Ook op die muur. Simpel en effectief SOCIAL MASHUP An internal digital platform where information is collected of several digital platforms. Users can see on one screen what colleagues are chatting about, which blogs were published and the latest videohits. Everybody can react on the posts. The participants are the source of information, not Corporate Communications. 16
  • 17. COMMUNITIES An online platform is very suitable for the start of several communities: groups of employees who share the same interest at work. § XXX Communities function best when they are moderated by someone who checks if the information is still relevant and up to date. The moderator can also connect people, questions and answers et cetera. 17
  • 18. ONLINE PANEL A more structured form of online dialogue is the online panel discussion. A group of colleagues is invited to discuss a theme during three weeks. A moderator helps to start the discussion, makes a résumé and combines story lines when necessary. After three weeks all participants get a summary of the discussion. 18
  • 19. MANAGEMENT PARTICIPATION ? § XXX It is simple for a manager to participate in a discussion on internal social platforms. But beware. It can improve the discussion, but it can also kill it. That depends on the organisation and its culture. In some cases employees appreciate it, in others they consider it “big brother is watching me” and they back off. 19
  • 20. 1000 FLOWERS Corporate communications tends to structure communities top-down. That’s not necessary. It is far more interesting to let 1000 flowers bloom. Facilitate employees to organise themselves on topics they find interesting. The Corporate Communications department has two tasks: to end communities that are inactive and to prevent that the same discussion is held twice in different communities. § XXX 20
  • 21. PROEFLABS Het prikbord, maar dan in een nieuw jasje. Een groot bord in de centrale hal, waar iedereen met een post-it vragen op kan stellen of suggesties op kan geven. Aan het eind van de week wordt de oogst geïnventariseerd en worden alle vragen beantwoord. Ook op die muur. Simpel en effectief MIND SHARE Using internal social media makes it much easier to find the right talents in your organisation. For work purposes, but also for passions and hobbies. You can find that colleague that speaks Spanish fluently. Great when you have a blog that needs translating. Online you can find the right person for the right job. 21
  • 23. PECHA KUCHA 20 images, 20 seconds for every image. In a Pecha Kucha session colleagues present their ideas to each other. In images. The visuals and the short amount of time makes it possible to exchange many ideas in a short amount of time. After the presentations you can discuss the pros and cons of each presentation. 23
  • 24. OPEN SPACE This meeting is different. Participants decide on the agenda. For every topic a flipchart is available. Participants join the flip-over with the topic they would like to discuss. Results are written on the flip-over. § XXX When participants are ready with topic one, they can join an other conversation. The Open Space is ready when all finish discussing. After that, the results are gathered and discussed in the whole group. 24
  • 25. WEBINAR A great way to communicate with colleagues in different locations. You can tell a story or an interview. And there is room to reply on statements or ask questions. It is also possible to start the discussion in different locations. In that case it’s more a web conference. 25
  • 26. PROEFLABS Het prikbord, maar dan in een nieuw jasje. Een groot bord in de centrale hal, waar iedereen met een post-it vragen op kan stellen of suggesties op kan geven. Aan het eind van de week wordt de oogst geïnventariseerd en worden alle vragen beantwoord. Ook op die muur. Simpel en effectief SKYPE Skype makes it possible to exchange real-time words and images between colleagues at different locations. Professionals, like designers, can share their ideas (and corrections) using video-calls. During this conversation it’s possible to instruct and show the newly adjusted work. Making it easier to share up-todate information. 26
  • 27. COLLABORATE WRITING You don’t need sound to have a dialogue. With the new document systems it is easy to write something together with a colleague. Using revisions it is easy to notice what the other contributed. And using facebook-like systems it is also possible to read comments of your colleagues during the writing process. An internal WIKI-plus. 27
  • 28. PROEFLABS Het prikbord, maar dan in een nieuw jasje. Een groot bord in de centrale hal, waar iedereen met een post-it vragen op kan stellen of suggesties op kan geven. Aan het eind van de week wordt de oogst geïnventariseerd en worden alle vragen beantwoord. Ook op die muur. Simpel en effectief TEST LABS An easy way to exchange knowledge is starting test labs. Different teams start a new technique using trial & error. They share their experiences on the internal social network. Every month they meet to exchange knowledge and to have intervision. In the end the best system will be the ‘repeatable model’. 28
  • 29. The maslow pyramide on dialogue, it starts in the bases Pecha Kucha’s, test labs, Open space Webinar, Skype, Collaborative writing Team space, Pizza-sessions, Wonderwall, MT tour, large groups Online panel, Communities, Social Mash up, Mind share, Participation Individual assesments, tram meetings Online dialogue, Monitoring dialogue digilogue 29
  • 30. COHERENCE Do you need all these methods? No, of course not. It’s always important to check which methods work in your organisation and which don’t. Coherence and consistency are important. The mix should be predictable. Employees should know where to expect what sort of dialogue. 30
  • 31. LEARN MORE? www.huibkoeleman.nl Or read one of the other presentations on slideshare.net. (or , if you understand Dutch, read my books on internal communications) The pictures have been taken by Monique Koeleman, Gijs Mol and yours truly. Tips and ideas are appreciated. 31
  • 32. Plea hare se s SHARE Did you think this presentation useful? Please feel free to share on twitter, facebook, linked-in, pinterest or an other social media. Thanks in advance, Huib Koeleman 32