Sureify- InsurTech Innovation Award 2022

1. Transforming the Life Insurance Experience
Overview of the Lifetime Platform

2. 2012 2014 2015 2016 2019 2022
Sureify
is born
Life Insurance
Learning Platform
Creating
an MGU
The Lifetime
Platform
is born
10+ Customers Added 15M in
funding and
growing our
team to 300+
2 new Products to
drive the future of
digital
insurance
Our Mission and Timeline
Sureify is on a mission to modernize the life insurance industry by
enabling companies to digitally Acquire, Service and Engage
their customers and Agents with one enterprise platform :
Lifetime
2021
Some of Our Customers:

3. Top Industry Needs
● 100% of Life CIO/s list Digital as a “Top IT Priority”**
● No Large Carriers believe they have a “very strong”
digital Service and acquisition capabilities; and
only 8% of mid-size carriers believe they do.**
● Developing new or improving existing
products/services, and improving customer
experience ranked in the top 2 priorities for insurers
in 2021 at 48% and 46%, respectively.*
● Degree of customer engagement (in contrast
to a transactional relationship) increased 45%
from 2020 to 2021.*
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*Gartner
**Novarica
The Sureify Platform is Vertically Focused on the
Life & Annuity Insurance Industry

4. Advance digital capabilities no
matter where a carrier is in their
modernization journey.
Create Customer Lifetime value by
increasing retention, up-sell/cross-sell
Creating best in class solutions via
rich Eco-system of partners
Implement Mobile and Web
capabilities to improve customer
experience.
Agility to make changes to respond to
market demands via Low-code
configurability
Streamline technology stack and
user experience using our
integration capabilities
Improve Sales and Service with
seamless, collaborative Omni-
Channel capabilities
Sureify helps carriers address key challenges to their
business, technology and digital strategies
Speed to Market to enter new
markets, channels or improve
results in existing ones

5. Studio:
Application and Form
Configuration & Management
Admin/Control Panel:
Content, Configuration,
Data and Analytics
The Lifetime Platform Overview
Carrier - Enablement Tools
Sales enablement:
Omni-Channel Sales, eApp
User Engagement:
IoT, Social, Education, Action
Policyholder service:
Multi Product Servicing
Digital Experience & Data Engine:
Data Ingestion, Transformers,
Workflow, Configuration
Carrier System Integration Toolset
Agent Portal
Book of Business Management
A platform, purpose-built to help carriers realize a fully digital experience for their customers and
agents, across the entire lifecycle of the Life and Annuity sales and service process
New!
New!

6. Increase
Placement Rates
Support Agents Unique
Sales Processes
Ensure in Good
Order Apps
Reduce Customer
Acquisition Costs
A seamless, white-labeled, eApp platform for any product or sales channel
● End to end sales and E-application process from
quoting to E-delivery
● Omni-Product/Omni-channel Support
● Accelerated Underwriting Engine Integrations
● E-Sign & Payment Processing
● Save and Return & Retargeting
● 3rd Party Service Integrations
● Agent/Customer collaboration tools

7. ● Mobile Friendly
● Policy Display
● Policyholder/Policy Changes
● Billing & Payments
● Help Center & Chat / Video / Co-browsing
integrations
● Email / Text Notifications
● Document Management
Avoid Lapses and
Missed payments
Ensure Policy Data and
Coverage Accuracy
Reduce Operational
Costs
Improve Policyholder
Experience and NPS Scores
Provide one comprehensive view of all coverage, documents, and enable critical
transactions - from anywhere.

8. ● Native Mobile app
● White-labeled for Carrier Brand
● Personalized Content
● React to Life Events
● Competitions & Challenges
● Educational Content: Health and Financial Wellness
● Quizzes, Polls, and Videos
● Rewards & Incentives
● Wearables Integrations
● Product Store: Cross-Sell / Up-Sell
A feature rich consumer engagement application to create brand loyalty and improve
customer lifetime value for Carriers and Agents
Increase Policyholder
Experience and NPS Scores
Improve
Persistency
Cross-Sell/
Up-Sell
Strengthen Agent
Relationships

9. Carriers focused on DTC digital journeys over the last few years but now must turn
their attention to attracting and retaining agents, who also expect a digital experience.
● 76% of Agents surveyed said they would
send more business to a carrier if they
improved their technology and made it
easier to do business.
● The most important aspect of driving ease
of doing business is the portal. 86% say an
easy-to-use portal is a “have to have” or
“really important.”
● 64%, preferred working through the
insurer’s portal vs. an agency management
platform.
Celent report, “Optimizing the Independent Agent Experience” July 20th 2021, Karlyn Carnahan
Sureify continues to innovate with LifetimeAGENT, powered
by their DXP engine called CoreCONNECT

10. ● Enhanced dashboard showing, new business, Inforce book
of business, commissions and more
● Single point of access to carrier tools for
quoting/illustration, e-apply as well as marketing materials
and forms
● Notify agents of announcements, alerts, access to new or
changing marketing materials, forms and rate changes
● Pending business view and NIGO resolution
● Provide a secure location to receive and transmit
completed forms with the Carrier
● Real-time agent management of client servicing
Enhance and Simplify Agent
Experience
Optimize
Sales/Service Processes
Increase
Sales
Increase
Agent Retention
A portal for both agent and carrier to track policyholder data from presale
underwriting offer, issuance through to compensation

11. CoreCONNECT was inspired as a result of trying to
create retail-grade digital experiences for our customers.
CoreCONNECT fuses the two most essential
components needed for an experience engine:
data coherence and workflow, all connected to the
core systems in an insurer's complex infrastructure.
CoreCONNECT gathers all of the relevant insurance
business data into one cloud compute framework.
This delivers :
● A single point of reference truth for the book of
business
● Which is optimized for answering the questions that
producers, policyholders, and home office users alike
want to ask,
● And most importantly- across the entire carrier
footprint.
● A DXP that is scalable and future-proof; enabling the
carrier the ability to design, adjust and refine data and
workflows as the market demands.
A digital experience and data engine for the Life and
Annuity Industry

12. 50%
Improvement in Persistency
5x
More Likely to
Repeat Purchase
300%
Improvement in
Lapse Payments
Cost
Reduction
Profitability/
Growth
Customer
Satisfaction
325%
Increase in paperless opt-in
+5%
Beneficiary Updates in
1st Week of App Launch
30%
Call center cost reduction
on payment related calls
30pts
Avg. Increase in NPS
4X
More Likely to use
the Mobile App
75%
Reduction in time to
complete application
Platform Value delivery
The Lifetime Platform has helped carriers realize value across these strategic areas: