TDI Asia Conference 2016 Session 7 - Digital Marketing Poll

1. DIGITAL MARKETING
Q&A
MOVING BEYOND THE HYPE

2. POLL: 5
Which of the following will make the biggest impact
on insurers digital marketing initiatives?
A. Access to more sophisticated push based channels
B. Brand partnership with digitally connect brands with large
customer base
C. Integrated digital analytics and push based communication
allowing agile micro segmentation of offers.