ForMotiv - InsurTech Innovation Award 2022

1. Private & Confidential
Measure Behavior. Predict Intent.

2. ForMotiv makes predicting intent simple.
● Behavioral Data Science Platform
Built for the Entire Enterprise
● Proprietary, 1st Party Behavioral
Dataset
● Intuitive Behaviors like Hesitation,
Corrections, Indecision, Frustration,
and more
● Trusted by several Top 10 P&C and
Life Carrier Customers
● +400mm insurance applications
processed yearly

3. There is a critical gap in existing datasets…
What happens during the application process?

4. 4 Private & Confidential
See Through the Answers
Starts Quote
9 30pm
Enters Last
Name in 28
seconds
Spends 1.5
minutes off
quote page
Answers ‘Yes’
to Violations
Enters
Previously
Insured
Changes
“Violations” to
NO
Edits Mileage
Submits Quote
9 56pm
Edits Income
Order Manual
Review
Risk Score:
83%
Enters Income
Behavioral
Data with
ForMotiv
ForMotiv analyzes exactly how an applicant or agent fills out your application, capturing
thousands of behavioral micro-expressions to uncover hidden intent signals in real-time.

5. ✓ No Personal Identifiable Information ✓ Simple Integration ✓ GDPR/CCPA Compliant
Solutions Built for P&C
Behavioral Data
● 1st Party Behavioral Data
Set
● Curated, Intuitive Features
designed for easy
consumption
● Easy integration into
existing data and internal
models
Bind Lift
● Identify high-intent leads
in real-time
● Intervene based on intent
to buy or abandon
● Prioritize best leads for
Marketing and Agents
● Drive real-time channel
preference
Risk and Fraud
● Identify premium leakage
by agents and customers
● Orchestrate prefill to
prevent PII harvesting
● Predict fraud and early
claims
● Recognize premium
phishing
Agent Analytics
● Agent and Customer
E-Application Dashboards
● Identify bottlenecks &
friction
● Behavioral Analytics &
Insights

6. ✓ No Personal Identifiable Information ✓ Simple Integration ✓ GDPR/CCPA Compliant
Solutions Built for Life
Behavioral Data
● 1st Party Behavioral Data
Set
● Curated, Intuitive Features
designed for easy
consumption
● Easy integration into
existing data and internal
models
Placement Lift
● Identify high-intent leads
in real-time
● Intervene based on intent
to buy or abandon
● Prioritize best leads for
Marketing and Agents
● Drive real-time channel
preference
Non-Disclosure
● Identify non-disclosure by
customers and agents
● Real-time risk signals for
Tobacco, Alcohol, Weight,
etc.
● Enhance accelerated
underwriting with
real-time risk triage
Agent Analytics
● Agent and Customer
E-Application Dashboards
● Identify bottlenecks &
friction
● Behavioral Analytics &
Insights