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Asia Start-Up InsurTech Award 2017 - Digital Fineprint
1.
© Digital Fineprint
2017 TURNING SOCIAL DATA INTO INSURANCE DATA Information Memorandum 2017
2.
© Digital Fineprint
2017 2 We are a VC-funded, accelerated InsurTech that uses social analytics to help insurers sell online Executive summary ï§ London-based InsurTech startup using social media analytics to help insurers sell more effectively online ï§ Started out of Oxford University in 2016, built on patent pending technology (UK patent number: 1701560.3) ï§ Post-product and post-revenue, active pilots with MetLife, Hiscox and Allianz, currently scaling to more insurers and new products ï§ Winner of Accentureâs FinTech Innovation Lab (out of 300 seed-stage applicants) ï§ 8-person team; management team with expertise in finance, insurance and social media (Twitter, Strategy&, Hiscox) ï§ $400k angel round closed in Q4 2016 (lead investor was early stage VC Eos Venture Partners) and other investors Angel round successfully closed in Q4/2016 Supercharged by powerful accelerators $400k from
3.
© Digital Fineprint
2017 3 Our solution uses social media APIs and data analytics to connect insurers with consumers 2. Digital Fineprint auto-populates insurance application form with social media data 3. Digital Fineprint then analyzes customerâs social data and provides insurer with results 4. Digital Fineprint independently targets and acquires customers on behalf of insurers Insurers 1. Digital Fineprint lets customer use social media to log into insurance application
4.
© Digital Fineprint
2017 4 Our business model is tied to our two-phase go-to- market strategy, enabling fast growth Phase 1 Autofill Phase 2 Analytics Launched in 2016 2017 Paid Pilots SaaS Subscription
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© Digital Fineprint
2017 5 In Phase 1, we provide insurers with a social login button on their website along with an autofill option
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© Digital Fineprint
2017 6 Social login and autofill has had high levels of success in other industries, including insurance in China ï§ Research* indicates that: ï§ 92% of users will leave a site instead of resetting or recovering login info. ï§ 88% of users admit to entering incomplete or incorrect data on registration forms. ï§ 77% of users believe social login is a good registration solution. ï§ Zhong An Insurance in China sold over 2bn policies in 2015 by allowing their customers to purchase and manage policies through Chinese social media WeChat. * WebHostBuzz: http://www.webhostingbuzz.com/blog/2013/03/21/whos-sharing-what/
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© Digital Fineprint
2017 7 Our autofill option enables 4 times sales with identical marketing investment Without using our solution Using our solution Conversion rate increases from 3.7% to 15.9% Time spent on site decreased from 2.3 minutes to 1.2 minutes
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© Digital Fineprint
2017 8 We are currently developing our analytics product for Phase 2 Phase 1 Autofill Phase 2 Analytics Launched in 2016 2017 Paid Pilots SaaS Subscription
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© Digital Fineprint
2017 9 This product will analyze social media data for insights and create risk profiles for insurers after the social login ï§ Predictive risk metrics ï§ Connected platforms to incorporate fitness and lifestyle habits ï§ Social data to improve marketing and customer engagement ï§ Bespoke analytics according to client requests ï§ Easy-to-use dashboard provided for the client to access information Our analytics product for insurers
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© Digital Fineprint
2017 10 Our revenue pipeline indicates significant industry interest in our product Recurring revenue Early revenue (Pilot/first invoices) Late negotiations (>3 meetings) Early negotiations (<3 meetings) Insurer 2 Insurer 1 Insurer 4 Insurer 3 Insurer 11 Insurer 6 Insurer 7* Insurer 5 Insurer 10 Insurer 8*Insurer 9 Insurer 12 Insurer 12 *Dark blue box indicates Asian connection
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© Digital Fineprint
2017 11 Our management team consists of experienced industry experts and entrepreneurs Management team combines industry expertise with deep technical know-how ERIK ABRAHAMSSON Founder & CEO Previously at Twitter and P&G, Erik brings social media expertise and entrepreneurial drive. After winning a full scholarship to Oxford on academic merit, he founded Digital Fineprint. JIN CHEN CTO A LSE data scientist with over 8 years of experience delivering data analytics driven strategy projects across industries at Strategy&âs consulting and insurance practice. JAMES CLARKE Head of Sales James brings 10 years of insurance expertise and a degree from LSE. Having worked with Hiscox and several international insurance groups in the Nether- lands and Japan, his network helps us grow exponentially. AUSTIN WELLBELOVE Head of Development Austin brings 6 years of full-stack development expertise and a degree from Oxford University. He leads the development of outstanding front-end and back- end solutions for ourselves and our clients.