CARENOW HEALTHCARE PRIVATE LIMITED - Insurtech Innovation Award 2023

1. Vitals

2. Careplix Vitals – Video Based Vitals
Monitoring
Purely contactless vitals screening – No external device or
hardware required.
Our patented AI solutions are available to use whenever and
wherever they are needed. It can run on a web browser or any
application and is designed to connect with existing technical
infrastructure.
Preventive screenings and early detection of various health
parameters augmented with Careplix health risk classification are
enabling organizations to make informed decisions.
Vitals
Heart Health
Body Vitals
Physio Fitness Stress Index

3. How Our Technology Works?
rPPG – Front Facing Camera (Face extraction), or PPG – Back Camera (Finger extraction)
User’s side Equipment
needed:
Smartphone,
tablet or laptop
Internet Connectivity
Opens Camera
Starts Scan
Vital Signs
Calculations
Step1
Step2
Step3
0S
20S

4. Careplix Vitals Journey during Covid
Crisis
During the second wave of Covid-19, as the demand for
oximeters
shot up and their prices shot through the roof, with daily
cases in India
crossing 4 lakhs in April, CarePlix Vitals emerged as a
convenient and
cost- effective solution for a plethora of Indians.
It also allowed them to detect the onset of the disease at
home and
avoid going to hospitals already overflowing with COVID-
19 patients
and casualties.
Within two months, the app has crossed 9.5 lakh downloads
and 6.5
lakh active users. In the first 2-3 weeks since launch,
CarePlix Vitals was
also the top free app in Apple App Store’s ‘Health and
Fitness’ category.
It has processed more than 5.5 million vitals scans so far.
Our Traction & Trending Moments
1.9M+
Downloads
55,750
4M+
Scans Average Scans Per
Day
*from May,
2021
Health & Fitness
Top Charts on Play store
+ media publications globally
Health & Fitness
Top Charts on AppStore

5. Careplix Affiliations
Institute of Otorhinolaryngology and
Head and Neck Surgery – Center of
Excellence
Central Drugs Standard Control
Organization
CarePlix has been associated with the institute to run various
phased clinical trials for its vital parameters
CarePlix Vitals is registered as a Class B medical device device
under CDSCO – License No: WB/M/MD/002063
Amazon Web Services
Careplix is in the partner ecosystem of AWS leveraging AWS cloud
for their business requirements.
AWS aligns HIPAA risk management program with FedRAMP and NIST
800-53, which are higher security standards that map to the HIPAA
Security Rule.
Institute of Post Graduate Medical
Education and Research
Careplix has got approval from the Institute’s ethical clearance
committee to conduct phased trials with the device

6. Clinical Validation & Results
Clinical Trial Phase 1
CarePlix Vitals has been tested at a government hospital in India over
530 subjects across multiple discipline like Cardiovascular, Pulmonary &
Otolaryngology department . The subjects were tested with Careplix Vitals
finger scan and the reading were validated against an FDA approved
oximeters to determine the efficacy for the HR & Oxy Sat.
Accuracy lever for HR & OxySat: 97.5%.
Clinical Trial Phase 2
Careplix conducted a second phase of clinical trial at a
government hospital to determine the efficacy of the second
phase of vital parameters – Blood Pressure & Heart Rate
variability alongside checking the parameters available for Face
Scan
Accuracy lever for HR & RR for Face Scan: 97% ( greater equal 5)
Accuracy level for BP (both) : 80% (+- 12 – Sys/Dia)
Accuracy level for HeartRate variability( both): 85.20 % (+- 15
m sec)

7. Regulatory Compliances For CarePlix
Regulatory - APPROVED
 INDIA: CDSCO
Regulatory Approval – IN PROCESS
 USA: FDA
 Europe: CE Mark
Clinically
Tested
 India: SSKM Hospital – Govt of WB
(India)
 Denton Cardiology Clinic – Texas
(USA)
 Philips Innovation
Labs
 Several other internal trials by “high-end” customer,
such as Philips,

8. Global Companies who Trust Careplix

9. As Featured In

10. Case Studies

11. Careplix Vitals Use Cases for Business Unit: Health & General Insurance
Careplix Vitals will be integrated with their application to drive user engagement and health
assessments for Health Insurance
Drive Lead Generation for the Health
Insurance Product
Using the Careplix PWA, share the scan link to drive
engagement for the High , Medium and Low intent leads to
drive for closure based on the
scan results
Customers engaging in this use case: Star Health Insurance ,
Aditya Birla Capital
Use Case: 1
Driving Engagement for the Standalone
Insurance application
Use Case: 2
The Careplix scan feature can be integrated directly into the
application as a freemium feature and drive engaged
customers to cross sell / upsell the Health Insurance products.
Customers engaging in this use case: ICICI Lombard, Aditya
Birla Capital, Canara HSBC
Get health assessments
done dynamically
Use Case 3
To reduce friction , integrate the Careplix scan feature into
your policy renewal / buy feature to straight through policy
issuance based on the scan score.
Customers engaging in this use case :Aditya Birla Health
Insurance
Know your Consumer with
Careplix Vitals
Use Case 4
Get to know the health of your policy holders
with the simple Careplix scan and envision
any risks much before leading to lower ICR

12. Case Study – Global Medical Device Manufacturing
Company
Global medical device manufacturer plan to rollout screening tool which can identify population of patients with cardiac
problems and start digital interventions with continuous monitoring tool.
Business Benefits
500+
Wellness Centre
Rollout in Year 1
5 M
95%
Employee satisfaction
Industry
Medical Device
Manufacturer
Duration
3 Years
Year 1 –Life Impacted
Business Challenges
 The burden of cardiovascular disease increases, demands on the department
have never been higher
 Regular screening methodology/technique is time consuming and heavily dependent on
physical devices with a lot of manual touchpoints.
 They need definitive diagnostics, innovative procedures and personalized patient
engagement to address these demands .
Careplix Solution
 Mobile based vitals screening leveraging Careplix Vitals platform integrated with their core cardiac
care application.
 Recommended patient touchpoints and engagement based on screening reports and other inputs received from other
sensors.
Outcomes
 New product initiative launched for emerging markets targeting India Jan 2023.
 Product roll outs across numerous Wellness centers, across multiple Taluks and Rural areas in India.
 Target Life Impacted within 1 Year – 5 M Users
Market Unit/Region
Netherlands, EU

13. Case Study – Leading General Insurance Company in
India
A leading Health Insurance company in India want to cross leverage different lines of business and engage with customers with a unique solutions
that can enable them to engage with their members and cross sell health and other products.
Business Benefits
45%
User Adoption
Increase after M3
35K+
Industry Duration
Digital Health
Screening every month
Business Challenges
 Cost of customer acquisition is high for cross product sells.
 No visibility of customer health with no health outcome for health assessments
 Customer engagement and adoption rates was dropping and needed a sticky platform
for user engagement.
Careplix Solution
 Mobile based vitals screening leveraging Careplix Vitals platform integrated with their member application.
 46% user engagement increase from Month 3 onwards
Outcomes
Market Unit/Region
India Insurance 1+3 Years
 User stickiness and adoption increased with average screen time from 1 min 10 sec to 4 min 11 sec.
6+ Awards on different category for the best feature and high user engagement.
Cross selling Health and other Life products across other business lines
35K+ digital health screening month on month
Best selling feature within the said application. Customer onboarding end to end wellness platform with
Careplix One

14. Case Study – Indian Health Insurance company with Wellness First
Delivery
A Indian Health Insurance company with wants to adapt digital first delivery model for tracking user wellness journey integrated
with their wellness and Health platform.
Business Benefits
40%
Reduction in Physical
Health Checks
35K+
Industry Duration
User participation for
Digital Health Assessment
Business Challenges
 Lack of digital technology and scalable tools to reach cross business members .
 Lack of any underwriting and available data for providing upfront customer discount before policy issuance
 Unable to launch first digital OPD product with Digital First Delivery for upfront discount based on
underwriting score.
Careplix Solution
 Mobile based vitals screening leveraging Careplix Vitals platform integrated with their member application
 Careplix Scan before policy issuance and healthy customer receive upfront 10% discount on health returns during
policy purchase
Outcomes
Market Unit/Region
India Insurance 3 Years
 End to End underwriting with STP process with Policy issuance to discount and close in less than 3 mins.
 Dynamic Underwriting with upfront discount
 Product adoption increased with high population of healthy members with low claim ratio
 Screening tool for multiple group customers . Able to identify 30% chronic patients leveraging CarePlix screening tool and
put them in preventive condition management care.
 90% user engagement with Careplix Digital Health Assessment
 Digital Health Assessment to be used as primary screening for all Retail and Group clients