The World's Digital Insurance Awards 2022 will recognize the most innovative insurtech startups in Asia Pacific, EMEA, and the Americas. Regional winners will compete for the global award. To enter, insurtech companies must submit details of their launched business and evidence of digital innovation success working with insurers in the past 12 years. Entries are due by September 1st for the Americas region. Regional finalists will present virtually and be voted on by industry experts and members of The Digital Insurer. Regional winners will be publicized and compete for the global award in December 2022.

1. World Insurance Awards
Description https://www.the-digital-insurer.com/insurtech-innovation/
The World’s Digital Insurance Awards 2022 will showcase the most innovative InsurTechs in Asia Pacific, EMEA and the Americas,
and give InsurTech entrepreneurs a platform to pitch how they are helping to accelerate the digital transformation of insurance -
demonstrably addressing industry pain-points and / or creating value from new market opportunities. The regional winners will
compete in the Global InsurTech Innovation Awards.
How to apply
The InsurTech Innovation Awards are open to InsurTechs in any category (value chain innovations or new digital business models).
To qualify for the InsurTech Innovation Awards, InsurTechs need to submit details of their launched business (seed stage or
beyond) and tangible evidence of digital innovation success working with one or more insurers over the last 12 months. Entries must
be submitted through the TDI website by the applicable deadline (see regional deadlines below). Entrants must submit a pptx
presentation of not more than 12 slides AND a video pitch of not more than 60 seconds. Entrants will attend a virtual regional
awards event if selected as a regional finalist. All award entries will be published online to give all applicants exposure for their
innovations. Regional winners will be publicised and, proceed to compete in the Global InsurTech Innvoation Awards, later in the
year.
What makes a winner?
All qualifying applications will receive exposure through TDI. For the regional awards, a panel of industry experts will shortlist 4-6
InsurTechs for live presentatons at the regional awards event and, TDI members will vote for the regional winner. Each regional
winner will compete for the Global InsurTech Innovation Awards in December 2022 which will again be voted for by TDI members to
determine the overall winner.
Deadline for entries: Americas: 1st September 2022

2. Buddy
Lower the time and cost of connecting to insurance.
Questions:
Charles Merritt, Co-Founder + CEO
Learn more:
https://buddy.insure/

3. Current barriers for developers and software builders
connecting with insurance
➔ Carrier and product-specific connections limit choice and providing the best
outcomes for your users
➔ Insurance companies are not good at building software
➔ Most current solutions are focused on converting insurance products into product-
specific APIs
➔ Each insurance product requires its own integration

4. 4
DEMAND SIDE
SUPPLY SIDE
THE GATEWAY
● Ingests or connects with data,
forms, rating, and fulfillment
systems.
● All elements are written as data.
● Routing for claims and support is
built into the data standard.
● Controls all elements of the
transaction to provide compliant
sale of insurance.
● Transact, A&H, P&C, and Travel
lines of business.
● Single embed unit powers in-path,
post-purchase, and standalone
offers.
● Hierarchical provisioning enables
multi-tenant platforms to have a
single connection.
● Products can be updated, added,
combined, or removed after the
gateway is implemented, removing
the high developer costs of other
solutions.
● Product onboarding currently
takes a few days.
● Receive data and premiums
same day.
● Carriers do not have to build
insurance distribution APIs.
Buddy’s Insurance Gateway is a one-to-any technology for
software builders to connect, manage, and transact insurance.
Software devs, Booking platforms, Fintechs,
Banking
Insurance carriers, MGAs, MGUs, Brokers

5. 5
Created and launched
the first ever on-
demand accident
insurance
Oct
2018
Made the product
available as an
embedded offering on
partner sites
Feb
2020
Empower platforms to
transact any
insurance product
through a single
connection
Jan
2022
Responded to the
market and onboarded
new lines of insurance
to test our software
Jan
2021
We discovered the need while operating, and are pivoting
into the larger opportunity.
LOCKDOWN, PANDEMIC, AND INCREASING AWARENESS OF RISKS

6. $20 Trillion
This is the insurance gap, as defined by the Geneva Association. It represents the
difference between what should be insured and what is insured.
Buddy is closing this gap by making insurance innovation usable, starting in
three sizable sectors.
6
EXPERIENCE ECONOMY FINTECH & FINANCIAL SERVICES INSURTECH & INSURANCE
WHO
Travel, ticketed events, and booked
experiences
Banks, neo-banks, BaaS, and brokerage
Product specialists, carriers, brokers,
agents
WHY
Manage products from multiple carriers
and lines in booking flows.
Get a single connection to any
insurance product for account holders.
Make their products fast and easy to
use for software developers.

7. The insurtech landscape looks like partnership opportunity to us.
PRODUCT DISTRIBUTION ADMINISTRATION
7
These companies become suppliers. These become features and
services of our gateway.

8. More than a dozen companies are already benefiting from Buddy’s Insurance Gateway
Carrier Partners
Aon Insurance, Berkley
Accident and Health, Starr
Insurance Companies and
International Medical Group
Distribution Partners
ITC Vegas (world’s largest insurance
conference), The Forge Lemont Quarries,
and United States Australian Football
League
“Thanks to Buddy, our Vigilance insurance offering can be added to any website
via an embedded element in less than 24 hours. Buddy’s software also
streamlines the purchase process for our customers, making the leap from
detailed coverage information to application and check-out quick and efficient.”
-- Susan Clarke, President, Special Risk Division, Berkley Accident and Health.
“Buddy’s focus on the API-ification of insurance and the launch of the
Insurance Gateway will improve the way software and eCommerce companies
sell insurance.” -- Caribou Honig, investor and insurtech thought leader

9. Our MVP has proven effective, and the pipeline is growing.
In the first six months of marketing the Gateway through conferences, we have generated
demo requests from 75+ potential platform partners.
“...This is the best solution I've seen.”
- Grant Jurgeneit
Co-founder of Checkfront
CONNECTIV CONFERENCES
Added an in-path gateway
with embedded transactions
in 20 hours.
THE FORGE
Installed a multi-product
gateway in just minutes.
VIGILANCE
Migrated an entire B2C product to
our platform to increase usability
for existing demand.
MVP Implementations

10. PARTNER CASE STUDY
Berkley Accident and Health Vigilance Insurance
First Quarter Results: Buddy’s Insurance Gateway delivered a 46% increase in conversions,
resulting in a 101%increase in orders.
Buddy’s Insurance Gateway enables Berkley to:
● Market Vigilance directly to healthcare workers and students through
a Buddy-powered B2C commerce site.
● Distribute Vigilance across the web via a personalized embed element
● Cut down on costly engineering hours. Low code software means anyone can add the Vigilance
element to their site, without engineering expertise and
building a User Interface.
● Improve conversions through a more user-friendly interface. Buddy’s Gateway replaces the
traditional web form with easy-to-use software that omits redundant or irrelevant fields, provides
real-time validation and acceptance, and enables payment through Stripe.
● Unify the data and analytics of every sale of the product, including attribution and behavioral
tracking.

11. We are generating revenue in 3 simple models.
Broker Fee Implementation Fee
OFF THE SHELF DEMAND-DRIVEN SUPPLY-DRIVEN
Demand partner uses
gateway with already-
compatible product.
Demand partner asks for
new product to be made
gateway compatible or
created.
Supply partner wants to run
their product through
Buddy’s gateway to make it
more usable.
11
Transaction Fee

12. PLUS ONE SLIDE TBD
SHould be results driven. Maybe another case study? If so, who?

13. Our team is ready to rock.
CHARLES MERRITT
CEO, Co-Founder
DAVID VOGELEER
CTO, Co-Founder
AMY BRACHMAN
Chief of Staff
We’ve added key leadership experience in
operations and CoS roles to steer the ship
effectively as it grows. Headcount: 11.
5 developers
3 operations