Are you a new business that’s about to take the digital leap or are you just generally interested in the world of digital marketing? If so, it’s crucial that you understand what each type is! This slideshow shows you the 11 types of digital marketing and how they can be used within a broader digital marketing strategy.

1. THE 11 TYPES OF
DIGITAL MARKETING
HOW EACH TYPE WORKS AS PART OF A DIGITAL STRATEGY

2. DIGITAL MARKETING
CATEGORIES
SEM (SEARCH ENGINE MARKETING)
SEO (SEARCH ENGINE OPTIMISATION)
PPC (PAY-PER-CLICK)
SMM (SOCIAL MEDIA MARKETING)
CONTENT MARKETING
EMAIL MARKETING
INFLUENCER/AFFILIATE MARKETING
VIRAL MARKETING
RADIO ADVERTISING
TELEVISION ADVERTISING
MOBILE ADVERTISING

3. SEM (SEARCH ENGINE
MARKETING)
SEM generally covers both PPC and SEO
Its brings in traffic to your website
Involves keyword/key phrase research
It can be used for paid and unpaid means
It helps your website ranking higher on search engines

4. SEM (SEARCH ENGINE
MARKETING)
The following types of paid listings are most common:
Paid Placement
Paid Inclusion
Shopping Search
Video Search Ads
Local Search Ads
Product Listing Ads

5. SEO (SEARCH ENGINE OPTIMISATION)
Brings in organic traffic to your website
Involves Keyword/Key Phrase Research
SEO can also be performed on images as well as text
It is crucial for generating more business from organic searches
SEO should be practiced as an on-going strategy
BEWARE! SEO is not a quick fix!

6. PPC
(PAY-PER-CLICK)
Location, location location – this rule applies to more than real estate
Instead of Google setting prices, the market effectively sets Google Ads prices
at what advertisers are willing to pay
Insurance is always one of the most expensive keywords to purchase
pay-per-click advertisements
52 percent of people shopping online prefer to click on paid
advertisements at the top of Google’s search engine results pages
If your PPC ad is among the top three PPC ad slots on the
first search engine results page on Google, you’ve got about a one
in six chance of an Internet user clicking on your page.

7. SOCIAL MEDIA MARKETING
There is a social media network for every type of business
More and more businesses are investing in social media
Social media helps to reach new groups of prospective customers
The biggest platforms are Facebook, Twitter and Instagram
Social media marketing can be used for long-term or short-term campaigns

8. CONTENT MARKETING
Content marketing is the practice of providing valuable,
interesting or helpful content which builds brand presence,
authority and consumer trust.
Content marketing covers the following facets:
Articles and blogs
Videos and webinars
Free Guides and eBooks
Podcasts
Infographics
Statistic and industry reports
Newsletters

9. EMAIL MARKETING
There are over 3.7 billion email users in the world currently
The top 3 uses of email marketing are newsletters,
promotional content and welcome series emails
Surprisingly, 72% of consumers prefer to receive promotional
content through email, compared to 17% who prefer social media
Over 50% of all marketing campaigns are email
Very low-cost way of reaching thousands of customers
with very minimal efforts

10. INFLUENCER/AFFILIATE
MARKETING
Influencer marketing is becoming increasingly popular,
and for good reason.
70% of millennial consumers are influenced by
the recommendations of their peers in buying decisions
⅓ of Twitter audiences follow and engage with
social media celebrities and influencers.
In the UK alone brands spend £1.3 billion a year on affiliate marketing
15% of all of the digital marketing industry’s revenue is generated
by affiliate marketing
In the UK, affiliate marketing contributes 1% to the country’s total GDP.
This is more than the agricultural industry. YIKES!

11. VIRAL MARKETING
Viral marketing is a method of creating buzzwords or marketing pieces that are memorable and attention-grabbing in our modern,
always-connected world.
Viral marketing can be related to any of the following practices:
Influencer marketing
Online PR analytics
Online PR outreach
Online PR strategy
Real-time marketing
Reputation management
There is a common misconception that viral marketing depends on the ability to reliably create something popular. When in fact, a
successful viral marketing campaign rests more on understanding how to connect with specific demographics by presenting them with
valuable content that they engage with.

12. RADIO
ADVERTISING
Radio is still an important medium and an important part of any
advertiser's strategy. Here are the key facts (These will surprise you!)
Millennials (those born between 1980 and 1996)
- More than 71.6 million millennials use radio each month
- 95% of Millennials are reached monthly by radio
Generation X (those born between 1965 and 1979)
- Nearly 80.5 million Gen Xers use radio each month
- 97% of Generation X reached monthly by radio
Baby Boomers (those born between 1950 and 1964)
- More than 41.2 million baby boomers listen to radio each month
- 98% of Boomers reached monthly by radio

13. TELEVISION
ADVERTISING
With competition from Netflix and a host of new video streaming
providers, the television industry has undergone seismic changes over
the last five years.
There are lots of options for those that want to advertise on television
without paying expensive ad slot costs.
TV ads are intrusive, capable of interrupting whatever else a viewer
might be doing to watch and listen to your pitch.
No other advertising medium combines sight and sound and has such a
grand impact
Good TV ads are more than walking, talking messages. You determine
how you want your audience to react

14. MOBILE
ADVERTISING
In the United States 90% of all mobile time is spent in apps
It’s predicted that an estimated 2.87 billion people around the
world will own a smartphone by 2020
App store optimization works in a similar way as SEO as the aim
is to increase the visibility of your product
Mobile search engine activity is readily replacing that of
computers

15. revive.digital is a full service digital agency, based in the South-East of the UK.
Revive work in both digital marketing and web design, to optimise their
client’s websites and digital marketing strategies.
T: 01702 619139 W: revive.digital
Maitland House, Warrior Square
Southend-on-Sea, SS1 2JJ