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Introduction to Waffle at Launch Conference 2012 (In English)

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Hugh Choi 최형욱
Hugh Choi 최형욱

Pitch material at Launch conference

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It’s Free! Social Wi-Fi MINKU LEE Lee& Company, Inc. Co-Founder & Creative Director
Wi-Fi login with Twitter or Facebook?
Simple and cool.
is a Wi-Fi CONNECTOR USING SOCIAL NETWORKS & INTERACTIVE ADS
USER EXPERIENCE < PROVIDER’S CONVENIENCE
’s competitors USER CONVENIENCE Public Wi-Fi SECURITY Wi-Fi with Ads Paid Wi-Fi Private Wi-Fi
How it works
What service do you want to use?
DEMO
Market Growth 91.8% Annal growth of public Wi-Fi locations Source: Jiwire, Q3 2010 to Q3 2011
Worldwide Wi-Fi Market Share FREE 22% PAID 78% Source: Jiwire, Q3 2011
Targets B2B B2C FRANCHISES SMALL CAFÉS & EVENTS INDIVIDUAL USERS & Wi-Fi ZONE
Business Models WAFFLE Wi-Fi ZONE DIRECT WAFFLE ROUTERS FOR B2B/B2C EVENT Wi-Fi HOSTING FEE INTERACTIVE ADs INDIRECT SURVEY VENUE PROMOTING...
Direct User Feedback CHECK-IN POST USER FEEDBACK
Report 전광수 커피하우스 월간 와플 이용 통계 2011년 08월 날짜 퀴즈를 푼 사용자 체크인을 한 사용자 총 사용자 수 퀴즈를 푼 사용자 수 2011.08.01 28 7 35 300 2011.08.02 29 6 35 2011.08.03 25 4 29 225 2011.08.04 66 11 77 150 2011.08.05 54 13 67 2011.08.06 96 3 99 75 2011.08.07 113 10 123 2011.08.08 77 4 81 0 2011.08.09 75 3 78 2011.08.01 2011.08.04 2011.08.07 2011.08.10 2011.08.13 2011.08.16 2011.08.19 2011.08.22 2011.08.25 2011.08.28 2011.08.31 2011.08.10 72 16 88 2011.08.11 55 7 62 2011.08.12 79 8 87 체크인을 한 사용자 수 2011.08.13 99 6 105 40 2011.08.14 93 9 102 2011.08.15 112 5 117 30 2011.08.16 75 5 80 20 2011.08.17 66 9 75 2011.08.18 83 7 90 10 2011.08.19 84 7 91 2011.08.20 113 12 125 0 2011.08.01 2011.08.04 2011.08.07 2011.08.10 2011.08.13 2011.08.16 2011.08.19 2011.08.22 2011.08.25 2011.08.28 2011.08.31 2011.08.21 234 36 270 2011.08.22 185 21 206 2011.08.23 82 5 87 총 사용자 수 2011.08.24 88 13 101 300 2011.08.25 87 12 99 2011.08.26 103 16 119 225 2011.08.27 116 20 136 2011.08.28 110 16 126 150 2011.08.29 78 10 88 2011.08.30 75 90 10 100 2011.08.31 84 10 94 0 합계 2751 321 3072 2011.08.01 2011.08.04 2011.08.07 2011.08.10 2011.08.13 2011.08.16 2011.08.19 2011.08.22 2011.08.25 2011.08.28 2011.08.31
Global Ready!
Global Ready! CURRENT READY TO SUPPORT
Service Status LIVE •17 Brands, 42 Venues •2,140 Check-ins ` •11,014 Quiz users •13,154 Total Users Source: Waffle, right now
’s Vision Global Wi-Fi Connector
Founders Hyungwook Choi, CMO 10 years at IT Consultant Kwangmin Lee, CEO Minku Lee, CTO 23 years with Gov. IT Project High School Student, Web Evangelist
Team “Experienced meets Challenger”
History 2011 First Meetup Open Beta w/ 13 Venues 2012 Founded Lee& Company w/ $50K Working w/ City-wide Wi-Fi 400 Venues (in Korea, estimated)
THANK YOU ask@waffle.at MINKU LEE Lee& Company, Inc. Co-Founder & Creative Director
EXTRAS
Looking for Partners •Network Provider •Advertisement Agency •Media Representative •Investors
vs Others PUBLIC CAN’T RECOGNIZE Wi-Fi Wi-Fi USERS PRIVATE USER CAN’T CONNECT Wi-Fi EASILY AD-SUPPORTED CAN’T PROFILE Wi-Fi USER INFO
INCREASING MOBILE USERS RAPID GROWTH OF DATA TRAFFIC ARE INCREASING PUBLIC Wi-Fi DEMAND
Global Mobile Traffic 790PB/mo 395PB/mo 2009 2010 2011 2012 2013 2014 Source : Cisco VNI
Mobile Broadband Subscriptions 4B 3B SUBSCRIPTIONS 2B 1B 2008 2009 2010 2011 2012 2013 2014 2015 Source : Ericcson
Public Wi-Fi USERS EASILY USE INTERNET CONNECTION NETWORK REDUCE 3G OVERLOAD PROVIDERS NETWORK STABILIZE ETC. MAKE VARIOUS POSSIBILITIES

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Introduction to Waffle at Launch Conference 2012 (In English)

  • 1.
  • 2. It’s Free! Social Wi-Fi MINKU LEE Lee& Company, Inc. Co-Founder & Creative Director
  • 3.
  • 4.
  • 7.
  • 8. is a Wi-Fi CONNECTOR USING SOCIAL NETWORKS & INTERACTIVE ADS
  • 9. USER EXPERIENCE < PROVIDER’S CONVENIENCE
  • 10. ’s competitors USER CONVENIENCE Public Wi-Fi SECURITY Wi-Fi with Ads Paid Wi-Fi Private Wi-Fi
  • 12.
  • 13.
  • 14. What service do you want to use?
  • 15.
  • 16.
  • 17. DEMO
  • 18. Market Growth 91.8% Annal growth of public Wi-Fi locations Source: Jiwire, Q3 2010 to Q3 2011
  • 19. Worldwide Wi-Fi Market Share FREE 22% PAID 78% Source: Jiwire, Q3 2011
  • 20. Targets B2B B2C FRANCHISES SMALL CAFÉS & EVENTS INDIVIDUAL USERS & Wi-Fi ZONE
  • 21. Business Models WAFFLE Wi-Fi ZONE DIRECT WAFFLE ROUTERS FOR B2B/B2C EVENT Wi-Fi HOSTING FEE INTERACTIVE ADs INDIRECT SURVEY VENUE PROMOTING...
  • 22. Direct User Feedback CHECK-IN POST USER FEEDBACK
  • 23. Report 전광수 커피하우스 월간 와플 이용 통계 2011년 08월 날짜 퀴즈를 푼 사용자 체크인을 한 사용자 총 사용자 수 퀴즈를 푼 사용자 수 2011.08.01 28 7 35 300 2011.08.02 29 6 35 2011.08.03 25 4 29 225 2011.08.04 66 11 77 150 2011.08.05 54 13 67 2011.08.06 96 3 99 75 2011.08.07 113 10 123 2011.08.08 77 4 81 0 2011.08.09 75 3 78 2011.08.01 2011.08.04 2011.08.07 2011.08.10 2011.08.13 2011.08.16 2011.08.19 2011.08.22 2011.08.25 2011.08.28 2011.08.31 2011.08.10 72 16 88 2011.08.11 55 7 62 2011.08.12 79 8 87 체크인을 한 사용자 수 2011.08.13 99 6 105 40 2011.08.14 93 9 102 2011.08.15 112 5 117 30 2011.08.16 75 5 80 20 2011.08.17 66 9 75 2011.08.18 83 7 90 10 2011.08.19 84 7 91 2011.08.20 113 12 125 0 2011.08.01 2011.08.04 2011.08.07 2011.08.10 2011.08.13 2011.08.16 2011.08.19 2011.08.22 2011.08.25 2011.08.28 2011.08.31 2011.08.21 234 36 270 2011.08.22 185 21 206 2011.08.23 82 5 87 총 사용자 수 2011.08.24 88 13 101 300 2011.08.25 87 12 99 2011.08.26 103 16 119 225 2011.08.27 116 20 136 2011.08.28 110 16 126 150 2011.08.29 78 10 88 2011.08.30 75 90 10 100 2011.08.31 84 10 94 0 합계 2751 321 3072 2011.08.01 2011.08.04 2011.08.07 2011.08.10 2011.08.13 2011.08.16 2011.08.19 2011.08.22 2011.08.25 2011.08.28 2011.08.31
  • 25. Global Ready! CURRENT READY TO SUPPORT
  • 26. Service Status LIVE •17 Brands, 42 Venues •2,140 Check-ins ` •11,014 Quiz users •13,154 Total Users Source: Waffle, right now
  • 28. Founders Hyungwook Choi, CMO 10 years at IT Consultant Kwangmin Lee, CEO Minku Lee, CTO 23 years with Gov. IT Project High School Student, Web Evangelist
  • 30. History 2011 First Meetup Open Beta w/ 13 Venues 2012 Founded Lee& Company w/ $50K Working w/ City-wide Wi-Fi 400 Venues (in Korea, estimated)
  • 31. THANK YOU ask@waffle.at MINKU LEE Lee& Company, Inc. Co-Founder & Creative Director
  • 33. Looking for Partners •Network Provider •Advertisement Agency •Media Representative •Investors
  • 34. vs Others PUBLIC CAN’T RECOGNIZE Wi-Fi Wi-Fi USERS PRIVATE USER CAN’T CONNECT Wi-Fi EASILY AD-SUPPORTED CAN’T PROFILE Wi-Fi USER INFO
  • 35. INCREASING MOBILE USERS RAPID GROWTH OF DATA TRAFFIC ARE INCREASING PUBLIC Wi-Fi DEMAND
  • 36. Global Mobile Traffic 790PB/mo 395PB/mo 2009 2010 2011 2012 2013 2014 Source : Cisco VNI
  • 37. Mobile Broadband Subscriptions 4B 3B SUBSCRIPTIONS 2B 1B 2008 2009 2010 2011 2012 2013 2014 2015 Source : Ericcson
  • 38. Public Wi-Fi USERS EASILY USE INTERNET CONNECTION NETWORK REDUCE 3G OVERLOAD PROVIDERS NETWORK STABILIZE ETC. MAKE VARIOUS POSSIBILITIES