2. Business of SEO Recap
• How to Sell SEO – February 2011
• How to Demo Your Dashboard – March 2011
• Keyword Research – March 2011
3. The Proposal
• Recap
– You’ve got a lead, they have read your website, they
have seen a demo, they are impressed
– Proposal should give 1-2 options on pricing
• Compete with the top players price
• A smaller initial 90-120 day test
• Proposal Components
– Stock proposal components
– Custom introduction defining their opportunity
– Basic keyword research (optional)
– Pricing
