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Keyword research webinar 10 2011
1.
2. Keyword Research
ď‚— Goal: find keywords that
have adequate monthly
searches and are not overly
competitive
ď‚— Monthly searches = monthly
exact searches provided by
Google via Adwords
Keyword Tool (higher is
better)
ď‚— Competition = number of
pages on the web with that
exact phrase (lower is
better)
3. Keyword Ideas
ď‚— Four sources:
ď‚— Adwords Keyword Tool
ď‚— HubShout Webgrader
ď‚— Current rankings
ď‚— Competitor rankings
ď‚— Advertising campaigns
ď‚— Google Analytics
ď‚— Look for keywords and check rankings
5. Tips for Keywords
 Look for low hanging fruit – Page 2 rankings are
much easier to get to Page 1 than starting from
scratch
ď‚— When searching local keywords, use larger cities
to find popular constructs (e.g., [city name]
[service] or [service] [city name])
ď‚— Always check the relevance. Are the people
searching on the keyword looking for the
product? If not, don’t waste your time.