The document provides an overview of the hub.india community and summit. It discusses establishing a global online community platform that brings together leaders and professionals from India-centric industries to discover opportunities in the emerging digital world. The platform would provide an intellectual and innovative space for networking, sharing best practices, and harnessing crowd-sourced information and ideas. A physical summit event would complement the online community through keynote speeches, panels, workshops and competitions to facilitate connection, learning and collaboration among participants.
2. OVERVIEW
Contents
01 02 03 04 05 06
Introduction Present Scenario The Big Idea The Execution Plan About Us Summary
Vision ICT in India Network Value The Event Experience Contact Why hub.india?
Mission Economic Scenario Steps Hub and Spokes Founders
Goals Megatrend Methodology in a nut shell Stakeholders
Crowdsourcing hub.india Summit Participants
Prospective Speakers
Potential Partners
Potential Location
4. 01 INTRODUCTION
The Vision
By empowering it’s human
potential and expanding
international collaboration
India will rise to become
the world’s largest digital
economy in 20 years.
5. 01 INTRODUCTION
The Mission
To build a global community
where leaders and professionals
from all India-centric industry
verticals discover, interact
and advance their ideas
towards business opportunities
in the emerging digital world.
6. 01 INTRODUCTION
The Goal
To provide an intellectual
and innovative platform, which
will bring people from around
the world together focusing
on inward and outward bound
activities in India.
8. 02 PRESENT SCENARIO
ICT in India
India and the World
FIRST level SECOND level THIRD level
of operation of operation of operation
Inward Indian Outward
Activities Market Activities
Efficiency Internationalization Re-integration
& Cost-optimization & Localization
• IT • Knowledge
• BPO • Applications
• KPO • Start-ups
• R&D • Resources
• R&D
9. 02 PRESENT SCENARIO
ICT in India
Demographics 818 Mn Total Indian Population
250 Mn n Urban Population
n Urban Literate Population
Internet 205 Mn n Urban Computer Literates
(Sept 2008, est.)
Accessibility 85 Mn n Urban Active Internet Users
(Sept 2008, est.)
42 Mn
568 Mn n Rural Population
n Rural Literate Population
n Rural Computer Literates
368 Mn (Sept 2008, est.)
n Rural Active Internet Users
15.1 Mn (Sept 2008, est.)
3.3 Mn
Source
I-Cube 2008, e-Tech, IPLUE in Association
with IAMAI, Internet in India.
10. 02 PRESENT SCENARIO
ICT in India
Demographics II 3.1 Mn 17.9 Mn
Internet users 23% 20%
bend towards Youth
35% 41%
23% 27%
19%
12%
2001 2008
Source n School Going n College Going
I-Cube 2008, e-Tech, IPLUE in Association n Young Adults n Senior Adults
with IAMAI, Internet in India.
11. 02 PRESENT SCENARIO
ICT in India
Demographics III 3.1 Mn 17.9 Mn
4% 8%
Internet Access:
19%
Different Premises 27%
33%
28%
44%
37%
2001 2008
Source n Cyber Cafe n Home/Other
I-Cube 2008, e-Tech, IPLUE in Association n Office n School/College
with IAMAI, Internet in India.
12. 02 PRESENT SCENARIO
ICT in India
Demographics IV 9 Mn 50 Mn
Internet 20%
30%
Reachability
7%
15% 12%
21%
58%
37%
2001 2008
Source n Top 8 Metros n Other Metros
I-Cube 2008, e-Tech, IPLUE in Association n 5-10 lakh towns n <500’000 towns
with IAMAI, Internet in India.
13. 02 PRESENT SCENARIO
ICT in India
The Rise of the Internet
Growth of Internet in India
• 55.5 million claimed users
• 50% of population under 25 years
• 1250 local language sites (2008)
• Rise in online advertising:
US$ 47.3 million (2007)
to US$ 70.5 million (2008)
14. 02 PRESENT SCENARIO
ICT in India
The Rise of the Internet II
Internet Access Points
• 36% growth of PC owners p.a.
• 25% increase of internet subscribers p.a.
• Primary Access Point:
with Cyber Café, Home and Office
• 300 million mobile phone subscribers in 2008
500 million expected by 2010 accessible
on disparate devises
15. 02 PRESENT SCENARIO
ICT in India
The Rise of the Internet III
Internet Usage
• 91% E-Mail
• 76% General Information Search
• 49% Educational Information Search
• 46% Text Chat
• 41% Online Gaming
e-Commerce applications like
Bill Payment, Ticket Booking etc…
are gaining popularity
16. 02 PRESENT SCENARIO
Economic Scenario
India and the World
7th Largest Economy
Expected to become one of the
top 3 in the next 20 years.
Despite financial downturn,
India will keep its high growth rate.
Source
I-Cube 2008, e-Tech, IPLUE in Association
with IAMAI, Internet in India.
17. 02 PRESENT SCENARIO
Economic Scenario
Comparative Country GDP Growth
2007
GDP Growth
2008
Expected GDP
Growth 2009
Expected GDP
Growth 2010
Growth Rates China 11.9 9.0 5.5 7.5
in Asia Hong Kong 6.4 3.0 (1.7) (0.4)
India 9.0 6.6 5.3 7.5
Indonesia 6.3 5.8 2.2 3.1
Korea 5.0 3.5 (1.7) 0.7
Malaysia 6.3 5.3 (1.2) 0.6
Philippines 7.2 3.8 1.2 0.7
Singapore 7.7 2.0 (2.6) (1.3)
Taiwan 5.7 1.9 (2.7) (1.2)
Thailand 4.9 3.4 (1.4) 0.5
Vietnam 8.5 6.0 3.5 3.0
Source
Eye on Asian Economies,
CLSA Asia-Pacific Markets 1Q09
Eric Fishwick, December 2008
18. 02 PRESENT SCENARIO
Economic Scenario
India and the Economic Meltdown
Robust Growth
Due to structural as well as cyclical factors India
should still have a GDP growth in the future and
will be the first major economy to recover the
financial downturn.
19. 02 PRESENT SCENARIO
Economic Scenario
India and the Economic Outlook
Insulated Economy
India still offers the only truly endogenous cycle
in Asia. Its inward looking economy offers more
insulation from an external slowdown than
countries in the Pacific Rim and its more service
driven economy should suffer a less extreme
business cycle.
20. 02 PRESENT SCENARIO
Economic Scenario
India and the Economic Outlook II
IT Education
Cities like Chennai, Bangalore, Mumbai and
Hyderabad have been literally transformed into
IT cities. A new orientation in education had
taken place in India – leading to its position as
the country with most IT graduates worldwide.
21. 02 PRESENT SCENARIO
Megatrend
Outsourcing to Crowdsourcing
Crowdsourcing
Crowdsourcing is the act of taking a job
traditionally performed by a designated agent
(usually an employee), and outsourcing it to an
undefined, generally large group of people or
community in the form of an open call.
Jeff Howe, WIRED magazine, 2006
22. 02 PRESENT SCENARIO
Crowdsourcing: Case Study I
Procter & Gamble
What
From R&D to C&D, Managing Across Borders
Why
Launched of a new line of printed Pringles with missing Technology
Technologies
RTC North (network of European scientists), Innocentive (crowdsource
research networks), YourEncore (crowdsource research networks)
Savings
40% of the company’s new innovations now come from outside P&G,
45% of the initiatives in product development portfolio have key elements
that were discovered externally, R&D productivity increased
by nearly 60%, innovation success rate have doubled, R&D investment as a
percentage of sales is down from 4.8% in 2000 to 3.4% today.
23. 02 PRESENT SCENARIO
Crowdsourcing: Case Study II
The Boeing Company
What
Preparing a model of the 787 Dreamliner, Boeing enlisted 100 of its suppliers
to help design the plane
Why
In order to meet aggressive deadlines, stay within their tight budget, and meet
their strict quality-control requirements, Boeing company has decided to let
her suppliers design many of the product’s most critical components.
Technologies
Sophisticated Database Software, (shared plans online), Real Time Chatting,
Accessing and Revising each other’s designs, Real-Time Simulations
Savings
Major assembly now takes place in about three days as opposed to two
months (LEGO assembly), $70.9 revenue
24. 02 PRESENT SCENARIO
Crowdsourcing: Case Study III
IBM
What
IBM deploys Web 2.0 collaborative solutions for a greener world
Why
Better collaboration and improved decision making for its employees and
ability to realize cost savings and carbon emissions through green IT solutions
Technologies
IBM Lotus Sametime , IBM Lotus Notes and Domino, IBM WebSphere Portal,
IBM Lotus Mashups , IBM Lotus Connections , IBM Lotus Quickr 8.1
Savings
US$16 million per year in phone costs, US$97 million has been slashed
from travel budgets, US$2.8 million in annual energy costs, leading data
compression technologies reduce disk storage, network traffic,
and backup costs
25. 02 PRESENT SCENARIO
Crowdsourcing: Other Case Studies
Change in Business & Innovation Processes
O’Reilly Media – Crowdsourcing in Sales reporting:
- Readers were asked and incentivized to analyze and report the placement
in their local bookstore.
- O’Reilly saved the expense of sending professional market researchers from
store to store.
Chipotle Mexican Grill – Crowdsourcing in advertising:
- Instead of creating TV-spots, the add budget of 50t USD was put up as prize money
for the most popular home made video about the restaurant.
- Chipotle received millions of USD of free advertisement and over 17.3ms hits
on Myspace and Youtube within three weeks.
Threadless – Crowdsourcing in product design and selection:
- Customer participation in T-shirt design allows Threadless to serve the Long Tail
with over 1000 different designs per week.
- Every item is profitable as the company doesn’t pay any fixed expenses
for the designers.
27. 03 THE BIG IDEA
Network Value
Innovation
Creation through the platform
Technology
of an innovative place where
A positive evolution in the revenues members can find, exchange
of the platform means a positive and evolve new business ideas and
influence in the investments in the processes
platform for the community. This Content:
will have a positive influence on the Investment Editorial
quality of information generated Growth Driven Editorial:
through the platform Users Driven Blog: information generated through
the founders and future partners
(bloggers, affiliates, boards) on
experiences, case studies, best
In a second step the platform will
practices, market analysis, start
produce premium services (target
up presentations, interviews
market analysis, connections to
(text and videos).
targeted networks, evaluation), Clicks/ROI: Summit: keynotes, workshops
and generate money transactions for Ads Community
results, panels, interviews on site,
the community and itself harnessing Premiumship Growth
newsletter
the generated information Transactions
User Generated:
The growth in the community means Comments, profile database,
a significant numbers of visits and presentation of start ups, user
clicks on the the web site which generated solutions, summit related
Through information density grows more data can be
is an opportunity to generate revenue information, market analysis
harnessed and spread through the platform and different
attracting interesting ads for the database, case studies, experiences,
channels (Xing, Linkedin, Facebook, MySpace, Twitter…)
community (related to interest) contacts
which attract more members
28. 03 THE BIG IDEA
Steps
Bring People Together
Build a Participative Platform
Harness Crowd Data
Share Best-Practices and Build Trust
Create Market Transparency
Market-driven Approach
• Public Private Partnership
• New Public Management
Level Playing Fields
Address the Long Tail • Outsourcing • Semantic Web
29. 03 THE BIG IDEA
Methodology in a nut shell
Unconference
An unconference is a conference
where the content of the sessions
are created and managed by the participants,
generally day-to-day during the course
of the event, rather than by one or more
organizers in advance of the event”
www.wikipedia.org
30. 03 THE BIG IDEA
hub.india Summit
An Innovative Platform
Hub.india blends classic conference
methodology with unconference
session formats.
31. 03 THE BIG IDEA
hub.india Summit
What the Summit offers you
Individual participation in the Summit
will create the following values:
Validation of concepts and business ideas
Meet new customers, partners and suppliers
Contact community and improve communication
Learning from first-hand experiences
Build an India-centric global network
Getting and staying on top
of technological opportunities
Creating and harnessing the community-information
32. 03 THE BIG IDEA
hub.india Summit
Summit Participation Benefits
Virtual Participant Physical Participant
Follow and contribute through the Face-2-face networking with clients,
hub.india platform suppliers and partners
Creating and harnessing community First-hand experience and interaction
information with leaders
Creating and harnessing community
information
33. 03 THE BIG IDEA
hub.india Summit
What the Summit offers you
hub.india not only facilitates the community,
but also creates added-value by developing content
from the summit sessions and participation
of the community members.
hub.india is currently designing value-creating
partnership opportunties.
Please contact hub.india for more information
or to suggest your own partnership value offering.
35. 04 THE EXECUTION PLAN
The Event Experience
• Keynote speeches • Panel discussions
by internationally • Open stage talks
acclaimed experts and community
INFORMATION PARTICIPATION sessions
EMPOWERMENT ENGAGEMENT
• Networking activities • Problem-solving workshops
• Cross-cultural • Entrepreneurial competition
learning sessions in co-operation with
local partners
36. 04 THE EXECUTION PLAN
Hub and Spokes
ICT
MARKETING
hub.india Platform & HEALTHCARE
Summit will launch with POLITICS
a limited number of spokes & POLICY
and more spokes will evolve. hub.india
FINANCIAL
COMMUNITY
Spokes are influenced
by user and community
SERVICES
& SUMMIT
RETAIL
interaction.
ENTERTAINMENT
TRAVEL &
TOURISM
EDUCATION
37. 04 THE EXECUTION PLAN
Hub and Spokes
ICT
Spokes will be looked at from MARKETING
various contexts such as:
• Addressing the Long Tail
• Bottom of the Pyramid HEALTHCARE
• Designing Identities
POLITICS
• Development Strategies & POLICY
• Entrepreneurship hub.india
• Infrastructure
• Knowledge FINANCIAL
COMMUNITY
• Manufacturing SERVICES
& SUMMIT
• Mobile Devices RETAIL
• Public Private Partnership
• Regulation
• Semantic Web ENTERTAINMENT
• Security TRAVEL &
TOURISM
• Social Media
EDUCATION
• Sustainability
38. 04 THE EXECUTION PLAN
Stakeholders
Meet the world’s innovative and influential decision
makers in academia, business, government,
and non-profit organizations.
Representatives include Indian and International
Top Management (CIO, CTO) of MNCs as well as freshly
founded Start-ups from numerous industry verticals.
Among the entrepreneurs we target business leaders
and activists seeking the social impact.
40. 04 THE EXECUTION PLAN
Prospective Speakers
CHAD HURLEY YOUTUBE
ERIK WACHMEISTER ASMALLWORLD
JAVIER OLIVER FACEBOOK
JIMMY WALES WIKIPEDIA
KIRUBA SHANKAR BUSINESS BLOGGING
LARS HINRICHS XING
LOïC LE MEUR SEISMIC, LE Web
MARTIN VARSAVSKY FON
MIKE BUTCHER TECHCRUNCH UK
OURIEL OGLOY TECHCRUNCH FR
ROBERT SCOBLE SCOBELIZER
SOUMITRA DUTTA INSEAD
and many more...
41. 04 THE EXECUTION PLAN
Potential Partners
Logo NASSCOM
Logo IAMAI
CII
IBEF
Logo TIES
Logo HEADSTART
Logo PROTO.IN
and many more...
44. 05 ABOUT US | FOUNDERS
Eric Ledergerber
Education
M.A. (final term) Marketing, Communication Services HSG, B.A. HSG
Experience
• Managed regions for the web2.0 sites Tilllate.com and Usgang.ch
• Worked at several Indian Economic Summits
• Executive Member of the Public Relations Committee
of the University St. Gallen Student Association
Residencies
Facebook, and Xing (Eric Ashok Ledergerber)
45. 05 ABOUT US | FOUNDERS
Sébastien Lambercy
Education
M.A. Information, Media and Technology Management HSG, B.A. HSG
Experience
• Coached the International Design Thinking Course of the University of Stanford
and the University of St. Gallen
• President of the Parliament and President of the Script Commission
of the University of St. Gallen
Residencies
Facebook, Linkedin, and Xing (Sebastien Lambercy), Twitter (slambercy)
46. 05 ABOUT US | FOUNDERS
Philip Sunil Urech
Education
B.A. (final term) International Affairs HSG
Experience
• Initiated the first Swiss daily video streaming show as Media Producer
for Swisscontent
• Founded the film production agency Wiseguys
• Co-ordinated Hans Blix’s nuclear weapons-free world campaign at WFUNA
Residencies
Facebook, Linkedin, and Xing (Philip Urech), Twitter (philipurech)
48. 06 SUMMARY
Why hub.india?
Creation of a community through
the website hub.in
Knowledge on digital technolgies
and possible integration in businesses
generated through the event - both
for participants and the community
following the event live (or later)
on the internet
Connection within the community
Knowledge generated through
community (articles, blogs etc…)
and through connections
