Ethics in Media

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Group 4

Ethics in Media
Leslie
Shannon
Rachel
Alyssa

Entertainment
• Entertainment media and their responsibility
to the public—displayed in the commission’s
1947 report. It recognized the power of the
media to mold and shape values and public
opinion, and to educate.

Product Placement
• The Voice: Starbucks
• American Idol: Coca-Cola
– CNBC.com- In 2011 had 577 product placements
within 39 episodes
• The X Factor: Pepsi
• Biggest Loser:
Subway

Subliminal Advertising
“Below the threshold of consciousness”
– HISTORY
• Pioneer - James Vicarey
• 1957 – used in movies
• Too quick for viewer to
consciously recognize

Political
• Television Commercials
• News/Magazine Advertisements
• New Media: Social Media Sites
– Twitter
– Facebook
– News Apps
– Essembly

Political
-When’s the last time you saw a political campaign
advertisement on television or perhaps somewhere
else?
-Politicians have found innovative ways to connect with
their targeted audience through the internet and TV
in less obvious ways

Political
• http://www.youtube.com/watch?v=QDDCzAh
X6Cw
– Chrysler half time super bowl commercial causes
chaos.
– Assumptions made that the commercial was
actually pro president Obama.

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Ethics in Media

1. Group 4 Ethics in Media Leslie Shannon Rachel Alyssa

2. Entertainment • Entertainment media and their responsibility to the public—displayed in the commission’s 1947 report. It recognized the power of the media to mold and shape values and public opinion, and to educate.

4. Product Placement • The Voice: Starbucks • American Idol: Coca-Cola – CNBC.com- In 2011 had 577 product placements within 39 episodes • The X Factor: Pepsi • Biggest Loser: Subway

6. Subliminal Advertising “Below the threshold of consciousness” – HISTORY • Pioneer - James Vicarey • 1957 – used in movies • Too quick for viewer to consciously recognize

8. Political • Television Commercials • News/Magazine Advertisements • New Media: Social Media Sites – Twitter – Facebook – News Apps – Essembly

9. Political -When’s the last time you saw a political campaign advertisement on television or perhaps somewhere else? -Politicians have found innovative ways to connect with their targeted audience through the internet and TV in less obvious ways

10. Political • http://www.youtube.com/watch?v=QDDCzAh X6Cw – Chrysler half time super bowl commercial causes chaos. – Assumptions made that the commercial was actually pro president Obama.

Ethics in Media

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