Your customers expect to read positive reviews about your business when they search for you on the web. Learn how reviews impact your business and what to focus on to turn them into revenue. We can simplify your reputation management with a simple, affordable, and easy system that you can manage yourself. Contact us today for a free demonstration of our Revenue Marketing System at (480) 694-6940. Captivated Customers http://captivatedcustomers.com (480) 694-6940

1. Turn Your Reviews into Revenue
Brought to you by
Norma@CaptivatedCustomers.com
Norma HuibregtseNorma Huibregtse
Local Marketing SpecialistLocal Marketing Specialist

2. Did You Know?
Did you know that 94% of new customers
use search engines to find local
businesses…
...and that 70% of households use the internet as
their go-to source when purchasing local
products & services?

3. Search ResultsSearch Results
People don’t have time to visit every search result, right?
Many won’t ever visit a company’s website before making
the decision to call.

4. So What Do They Do Instead?So What Do They Do Instead?
‣ They simply scan the reviews on each listing. They want
to see what Other People are saying
‣ They’re looking for what’s known as a Social Signal.
Social Signals are your current customers talking about
your business and sharing their experience openly
online

5. It’s Obvious That you Need to Be at the Top of the Search
Engines when people look for you.
Problem is, Getting to the Top isn’t Easy these Days, and it’s Not
Cheap Either.
It’s Time To Stop Chasing Search Results...
Getting To The Top

6. We’ve seen local business owners pay as much as $1,000 to
$1,500 per month for SEO services.
And the problem is, this whole process can take weeks–even
months–to see results, if at all.
The Problem with SEO

7. But here’s the real problem, and what most marketing
companies are not telling you:
Being at the top is still not enough to guarantee
leads and sales for your business.
SEO Results

8. Your Still Have Competition
‣ there’s nothing that makes you stand out……
‣ You’re Still Competing With the Other 10
‣ no reason for a customer to choose you over your
competitor

9. Why are Reviews Relevant?Why are Reviews Relevant?
Which listing do you think the customer is going to choose?
They’re going to choose the first listing they see that has the
most positive reviews, right?

10. Who WouldWho Would YOUYOU Choose?Choose?

11. 70% of customers trust a business with a minimum of 6
to 10 reviews.
Approximately 72% of consumers surveyed said that
they trust online reviews as much as personal
recommendations, even those by anonymous posters!
Why Reviews Are Important!Why Reviews Are Important!
You need to know what customers are saying about
your business as soon as it happens.
Reference Sources: ComScore, Nielson, Gartner, Google, and Other Reported Studies

12. Over half of people surveyed said that positive online
reviews make them more likely to choose a local business.
The Question is….
Do you have a minimum of 6-10 positive reviews to help a
potential customer choose you?
The Power of Positive ReviewsThe Power of Positive Reviews

13. That’s just the minimum! This requirement isn’t going away
anytime soon. And that’s just based on web search.
You need to be Front & Center for your potential customers,
exactly when they need you.
And today more than ever, you also need to be mobile-
search optimized.
The Power of Positive ReviewsThe Power of Positive Reviews

14. It’s All About Digital Curb AppealIt’s All About Digital Curb Appeal
You want your business to look like the best house on the block.

15. Smart Phone Users Are Looking For You!Smart Phone Users Are Looking For You!
1/3 of all searches for a local business
are now made on a mobile device.
95% of Smartphone users have
searched for local information.
Reference Sources: ComScore, Nielson, Gartner, Google, and Other Reported Studies

16. Do the MathDo the Math
1 billion
1.5 billion
2.3 billion
3.45 billion!
2009
2010
2011
2012
Annual Local Searches
This year, that adds up to over 1 Billion Annual Local Searches being made
on mobile devices... and that number is increasing each year.
Reference Sources: ComScore, Nielson, Gartner, Google, and Other Reported Studies

17. 61% of Mobile Searchers Call A Business
After a Search...After a Search...
59% Visit the Actual Location
90% of these people take action within 24 hours!
Reference Sources: ComScore, Nielson, Gartner, Google, and Other Reported Studies

18. Build Trust & CredibilityBuild Trust & Credibility
Ratings give searchers an instant snapshot of your business
reputation based on real customer experiences.
When they see a company with positive reviews, it’s an
instant trust & credibility booster making your phone ring.
This is great news for companies with positive reviews by
their listings… and bad news for those who don’t.

19. Search Engine LoveSearch Engine Love
Why do the Search Engines care about how many reviews
you have?
Simple. They want to deliver the best results for users.... So
who do you think they’re going to favor… … a company with
no reviews?… or a company with dozens of glowing ones?

20. More Reviews = More MoneyMore Reviews = More Money
★ A 1/2 star or even just a .2% differential in the overall ratings
could mean life or death...
★ Because bad reviews cost you real money.
★ A recent Harvard Business School study found that a one
star rating decrease can reduce revenues by nearly 10%, so
it literally pays you to stay on top of all the reviews that are
posted about your business.
“ “ = $$$

21. Your Goal!Your Goal!
Your goal is to get the best reviews you can.

22. Your Goal!Your Goal!
...and then get as many reviews as you can

23. ‣ Paying to be at the top is great, but it can be risky, time
consuming, expensive and by itself, still doesn’t guarantee more
leads and sales for you.
‣ Customers use online reviews in choosing a business.
‣ Businesses are rewarded by having the most positive reviews.
Review FactsReview Facts

24. Reference Sources: ComScore, Nielson, Gartner, Google, and Other Reported Studies
Don’t Take My Word For it...Don’t Take My Word For it...
70% of customers trust a business with a minimum
of 6-10 reviews
72% of customers trust online reviews as much as
personal recommendations

25. Reviews are Like Sales RepsReviews are Like Sales Reps
When you have these reviews, it’s like having an army of
virtual sales reps, working 24/7, recommending and
promoting your business……
without asking for a penny in return.

26. Reviews Improve RankingReviews Improve Ranking
The more reviews you have, the more likely you are to
improve your overall search engine rankings...
...all while increasing the chances of making a sale.

27. ‣ Our unique service focuses mainly on generating powerful reviews for
business owners just like you. … and as a result, boosting search engine
rankings, and making your business the “obvious choice” for potential
customers.
‣ So the question is, how do we do it?
Increase Online Leads & SalesIncrease Online Leads & Sales

28. ‣ We already know that the more reviews a local business has, the greater the
chance they have to rank and grab a customers attention, right?
‣ And we know that more reviews equals more trust and more sales for a local
business too, yes?
‣ So your key goal is to get more reviews.
Reputation RecapReputation Recap

29. Our Proprietary, Easy-to-Implement System
helps you generate positive reviews for your
business, leveraging your recent satisfied
customers to see results fast!
The Reputation Marketing System

30. Where Reviews Come FromWhere Reviews Come From
They’re added by Your Customers! Reviews of Your
Business are Posted on Search Sites like Google, Local
Business Directories and other Review Websites...
These sites take your average review rating and display it
with your listing like a grading system to potential customers.

31. How It’s DoneHow It’s Done
With one simple system, you’re now generating more
positive reviews, which leads to more sales, increases your
exposure online, and achieves better rankings.
And there’s another benefit to all of this: with so many
positive reviews you’ll drown out negative reviews and
protect your reputation.

32. What About Those Negative Reviews?What About Those Negative Reviews?
#OMG
For every bad experience a customer
has, they will tell TEN other people
about it!
But, for every good experience, they
only tell one other person...
We are making it easier to spread the
positive reviews while minimizing
adverse affects and helping mitigate the
negative ones!

33. Take Control of Your Reputation
You Control Your Online Image!
The Success of Your Business is
Anchored to Your Reputation
Remember:
You CAN Turn Your Reviews into Revenue!

34. I’m Sure You’d Agree Based on The Facts We’ve Just
Discussed That Increasing the Number of Positive
Ratings and Reviews Directly Relates To Your
Business Growth and Annual Revenue.
Grow Your Business

35. At Captivated Customers, we’ve combined the
Most-Effective, long-term marketing strategy for
local business with a proven system to
Guarantee Quick Results.
Reputation Marketing System

36. Together We’ll Ensure Your ReviewsTogether We’ll Ensure Your Reviews
MakeMake YOURYOUR Business The Obvious ChoiceBusiness The Obvious Choice

37. (480) 694-6940
Get Started TodayGet Started Today
Call us to ScheduleCall us to Schedule
Your Free Demonstration of ourYour Free Demonstration of our
Review Marketing SystemReview Marketing System