2. Three Main Reason of
«Consumption Boom»
The opening of «Shops»
The sprouting and spreading of «Department Stores»
Emerging the catalogue
3. Some Features of the First Department Stores
Founder was Aristide Boucicaut
The first simple of them was opened in Paris (1838)
Mostly, clothes were sold
Then department stores’ product range included; furnitures, utensils and
toys
Dealers were not dealing with customers directly, only they were guiding
to customers to buy
6. SLOPSHOPS
In 1890, the first slopshop was opened in
USA.
Slopshops’ importance is «including
middle and lower class» to consumption
Spreading espacially in England
Emerging resistence and reactions in
continental Europe
7. Developing Advertising
Advertising was changed with department
stores
1870 in USA, 1920 in France, modern
advertisement companies were established
Less word much visual
Emphasizing some words (fascinating,
stupendous and etc)
12. The Invention of Tradition
Valentine Day(1855)
Thanksgiving Day(1924)
Noel Holiday (preferably abroad)
Mothers & Fathers Day(1914-1924)
New year day
14. Religions and Consumptions
Holy Land Soil Company was established
in USA for importing soil,olive oil,stones and
Water from Holy Land (Jarusalem)
15. Yarmulke Bra
A yarmulke is the skullcap worn by practicing Jewish men to
show their reverence to God. Also known as a kippah.
Inspired by the Paul Barman lyric, "I couldn't stay calm because/
she revealed a bra made of two yarmulkes," designer turns the
fantasy into a reality.
There are three kind of yarmulke bra: Bat-Mitzvah, Boobooshka
and Sport
A yarmulkebra is a bra made of two yarmulkes. No longer are
yarmulkes limited to men or heads. You wanted to wear one?
Now you can wear two.
It sales in 35-55 dollars
17. Mecca Cola
Mecca-Cola was launched in France, in November 2002, by Tawfik
Mathlouthi, as a means of aiding Palestinians by tapping into demand for
alternative products in European countries. He had been inspired by a
popular Iranian soft drink, Zam Zam Cola and only decided to launch his
own brand when he was unable to agree on terms for a distribution contract
with Zam Zam.
Mecca-Cola is now sold in some parts of the Arab World as well as in certain
regions of Europe. It has also been bought and consumed in certain parts of
the US, UK, India and Canada.
20. Three Reasons of the
Consumerism
1. Great changes of production and distribution methods
2. Impozing «possesive impulse»
3. Compensating role for other phase of life
