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Doing Business in India:
Avoiding Common Expansion Pitfalls
India – The Big Picture
2


       GDP Growth at 7.6%
       1.2 billion population
       Large increasing middle class consumer population
       Strong demographic dividend – young well educated, English
        speaking workforce
       Entrepreneurial and innovative
       Access to not only talented but cheap labor resource
       India works while the US sleeps – allowing for overnight service
        delivery




                     High Street Partners Proprietary and Confidential 2011
About HSP
3


       Overview
        •   US offices: Annapolis (HQ), Boston, Atlanta, Miami, San Francisco, San
            Jose, San Diego
        •   International offices : London, Hong Kong, Shanghai, Tokyo, India
        •   Employees: 125
        •   Customers: 350+ in over 80 countries

       How we are different
        •   We get it – Founder opened 30+ overseas offices and is “our customer”
        •   We do international business services, every day, everywhere
Our Speakers
4


    Adrian Mutton, HSP’s In-Country Expert on India
                19 years experience doing business in India
                Founding Country Director of British Government’s
                 UK India Business Council
                Has wide international business experience
                Senior Exec/Shareholder of a successful Tech Co IPO
                Manages a team of local India experts
                Team located in New Delhi, Mumbai and Bangalore
                Makes regular trips to the US for client consultations
                 •   (Next trip w/c 14th November – West Coast)
Our Speakers
5


              Dafydd Williams, HSP’s Director of Advisory Services

       Based out of HSP’s London office
       Responsible for providing advisory services to clients with needs in the
        AMESA region (including India)
       Spent 15 years with PwC and Arthur Anderson working on international
        mobility solutions for multinational companies and their employees
       Experience with government bodies focused on inward investment and
        economic development
Agenda
6




       Doing Business in India – The Opportunities & Challenges
       Setting Up In India
       Taxes Overview and Corporate Structure Models
       Labor Laws & the Labor Market
       Best Practices
       Real Life Situations
       Q&A
Doing Business in India
7


       Why?
        •   New source of revenue with continued long term growth opportunities
        •   Strong pool of technically and professionally qualified labor
        •   New technology partners and research opportunities
        •   Key strategic market – attractive to potential investors in your business
        •   Without many of the challenges faced in China

       The Challenges
        •   Highly bureaucratic – need for strong local administrative partner
        •   Everyone keen to help and ‘can do’ attitude – does not always lead to
            desired results
        •   Very large market with regional differences
        •   Despite English language, things still do sometimes get lost in translation
Setting Up in India: Permanent Establishment
8


    Three kinds of PE in India:
    1.   Basic Rule PE: A fixed place of business exists where the business of the
         enterprise is at least partly carried on. Must be a reasonable permanence to
         constitute PE.
    2.   Agency PE: Occurs when a dependent agent appointed by the foreign enterprise
         has the authority to secure conclude contracts and/or maintains stock of goods
         and delivers on behalf of the enterprise.
    3.   Service PE: Can occur when employees of foreign enterprise furnish or perform
         services other than those covered under Royalties or Fees for Technical Services.


                                    Key Considerations:
     •    India strictly avoids double taxation by only taxing profits in the country that are
          actually attributable to the PE.
     •    PE is created only when linked to revenue-generating activities. A local presence for
          other business activities (research, storage of goods, etc.) are typically permitted.
Taxes Overview
9


    Corporate Taxation Rates
              Particulars                 Current Tax rates         Tax rates under
                                                                    Direct Tax Code
     Domestic Company                  33.22%*                   25%

     Foreign Company                   42.23%*                   25%

     Branch profit tax                 Not applicable            15% (new)

     Dividend distribution tax         16.995%*                  15%

     Minimum Alternative Tax           16.995% *of the adjusted 0.25% of the value of
     (MAT - for domestic               book profits             gross assets of banking
     company based on book                                      companies and 2% in
     profit as opposed to                                       other cases, payable if
     corporate tax profit                                       greater than Corporate
                                                                Tax liability
    *inclusive of surcharge and cess
Corporate Structure Models
10




      Direct Investment into India   Investment into India through   Investment into India operating
     with wholly owned subsidiary        overseas SPV vehicle           Co with Indian JV partner

              ABC Co                          ABC Co                            ABC Co
               USA                             USA                               USA




                                           SPV in preferable
                                            tax jurisdiction                XYZ India Private Limited
                                                                                 (Operating Co)



      XYZ India Private Limited
           (Operating Co)              XYZ India Private Limited
                                            (Operating Co)                     Indian JV
                                                                                Partner
Should I Consider A Joint Venture?
11



     Joint ventures are one of the fastest and easiest way to enter the Indian
                     market, but aren’t without challenges…


                        Benefits                            Concerns
           Immediate sales/distribution        Lack of control
           channel
           Local knowledge, expertise and      Differences in long-term goals
           technical support                   between the parties
           A mandatory requirement in some     Potential dilution of IP/Brand Trade
           sectors                             Marks unless registered at level
                                               above JV
Labor Laws & the Labor Market
12


    Huge volume of labor legislations enacted by central and state governments
    Movement away from a protectionist model to stay internationally
     competitive
    The applicability of legislation depends on
     •    Nature of activity (“factory”, “industry”, “shop”, or “establishment”)
     •    Number of employees employed
     •    Location of the organization
    Laws regulate general working conditions, as well as procedures in specific
     industries (building & construction, pharmaceuticals, dockyards, mines)

                                     Key Considerations:
         As the employment environment is getting more competitive in India, the regulatory
            authorities have shown considerable flexibility towards a few labor compliances for
              industries like Media, Hospitality, IT & ITES. International companies must avoid
                     misunderstanding local statutory requirements and compliances.
Key Laws at a Glance
13

        Industrial Dispute Act (ID): Provides procedure for the negotiation of industrial
         disputes (retrenchment, lay-off, closure, change in service conditions, etc.)

        Local Shops and Establishments Act (S&E): Regulates service conditions such as
         hours of work, payment of wages, overtime, leave etc. Can vary state-to-state

        Contract Labor Regulation and Abolition Act (CLRA): Regulates employment of
         contract labor and provides for its abolition in certain circumstances

        Employees Provident Funds &Miscellaneous Provisions Act (PF): Mandates
         compulsory contributory provident fund, pension and insurance

        Employees State Insurance Act (ESI): Provides benefits to employees for leave
         (i.e. maternity, temporary or permanent disability, etc.)

        Payment of Gratuity Act (PG): Provides for payment of gratuity to all employees in
         specified establishments in which 10+ persons are employed
Labor Law - Penalties
14


     Most labor laws hold all those in charge at the time of the offence
      responsible

     Penaties can include officers and directors
      •   Exception: Proof that the offence was committed without a person’s
          knowledge or that he/she exercised all due diligence to prevent the
          commission of such offence
      •   Penalties can range from fines to imprisonment of company
          representatives

     It is therefore important to be compliant from day one and plan your HR
       strategy with due care and attention. Penalites are then easily avoided.
Employee Engagement
15


        Most Indian employerstypically hire directly (temp or perm)

        Employers can also engage consultants and/or contract labor through
         a service provider/ contractor as the agency model is expanding

         In hiring/terminating employees, consider the following concerning
         labor laws:
         •   Whether or not the employee in question is a workman or professional
         •   Total number of employees in the establishment or office or factory
         •   Nature of business in which the employer is engaged, and the nature of
             work being performed by the employee in the course of his employment
         •   Monthly wages of the employee
         •   State in which the office/establishment/ factory is located
Current Market Employment Scenario
16


        Much economic liberalization in India in the last two decades has
         fuelled a hugely expanded workforce (particularly in urban regions)

         Regulatory authorities more willing to recognize the right of the
         employer to carry on his business in the manner he/she thinks fit
         commercially, as long as employer is compliant with minimum
         requirements

        India is typically a very hierarchial environment. This is changing
         rapidly as a new young well educated workforce emerges, though Job
         Titles, Status and Reporting Lines are still very important
         considerations in the work environment

         A general weakening of the trade union movement as the private
         sector in India expands
Business Best Practices
17


        Develop a thorough business plan and be realistic about timing

        Take time to pick your partners and location of focus

        Work with local support organizations that understand your
         objectives, culture and objectives and who will look after your
         interests

        Enter the market step by step, but then be prepared to focus and
         scale your local business

        Ensure you have focused and committed support from your
         international management office. Local teams need management
         and guidance.
Real Life Situations
18


        Contractors vs. Employees

        Limit of activities of liaison office

        Appointing nonresident directors

        Requirements for PAN

        How and when Service Tax and Withholding Tax apply

        Cost to company remuneration

        Benefits
Q&A
19




     Questions?



     +1.888.881.6576
      info@hsp.com
          @HSP_Inc

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HSP Webinar: Doing Business in India

  • 1. Doing Business in India: Avoiding Common Expansion Pitfalls
  • 2. India – The Big Picture 2  GDP Growth at 7.6%  1.2 billion population  Large increasing middle class consumer population  Strong demographic dividend – young well educated, English speaking workforce  Entrepreneurial and innovative  Access to not only talented but cheap labor resource  India works while the US sleeps – allowing for overnight service delivery High Street Partners Proprietary and Confidential 2011
  • 3. About HSP 3  Overview • US offices: Annapolis (HQ), Boston, Atlanta, Miami, San Francisco, San Jose, San Diego • International offices : London, Hong Kong, Shanghai, Tokyo, India • Employees: 125 • Customers: 350+ in over 80 countries  How we are different • We get it – Founder opened 30+ overseas offices and is “our customer” • We do international business services, every day, everywhere
  • 4. Our Speakers 4 Adrian Mutton, HSP’s In-Country Expert on India  19 years experience doing business in India  Founding Country Director of British Government’s UK India Business Council  Has wide international business experience  Senior Exec/Shareholder of a successful Tech Co IPO  Manages a team of local India experts  Team located in New Delhi, Mumbai and Bangalore  Makes regular trips to the US for client consultations • (Next trip w/c 14th November – West Coast)
  • 5. Our Speakers 5 Dafydd Williams, HSP’s Director of Advisory Services  Based out of HSP’s London office  Responsible for providing advisory services to clients with needs in the AMESA region (including India)  Spent 15 years with PwC and Arthur Anderson working on international mobility solutions for multinational companies and their employees  Experience with government bodies focused on inward investment and economic development
  • 6. Agenda 6  Doing Business in India – The Opportunities & Challenges  Setting Up In India  Taxes Overview and Corporate Structure Models  Labor Laws & the Labor Market  Best Practices  Real Life Situations  Q&A
  • 7. Doing Business in India 7  Why? • New source of revenue with continued long term growth opportunities • Strong pool of technically and professionally qualified labor • New technology partners and research opportunities • Key strategic market – attractive to potential investors in your business • Without many of the challenges faced in China  The Challenges • Highly bureaucratic – need for strong local administrative partner • Everyone keen to help and ‘can do’ attitude – does not always lead to desired results • Very large market with regional differences • Despite English language, things still do sometimes get lost in translation
  • 8. Setting Up in India: Permanent Establishment 8 Three kinds of PE in India: 1. Basic Rule PE: A fixed place of business exists where the business of the enterprise is at least partly carried on. Must be a reasonable permanence to constitute PE. 2. Agency PE: Occurs when a dependent agent appointed by the foreign enterprise has the authority to secure conclude contracts and/or maintains stock of goods and delivers on behalf of the enterprise. 3. Service PE: Can occur when employees of foreign enterprise furnish or perform services other than those covered under Royalties or Fees for Technical Services. Key Considerations: • India strictly avoids double taxation by only taxing profits in the country that are actually attributable to the PE. • PE is created only when linked to revenue-generating activities. A local presence for other business activities (research, storage of goods, etc.) are typically permitted.
  • 9. Taxes Overview 9 Corporate Taxation Rates Particulars Current Tax rates Tax rates under Direct Tax Code Domestic Company 33.22%* 25% Foreign Company 42.23%* 25% Branch profit tax Not applicable 15% (new) Dividend distribution tax 16.995%* 15% Minimum Alternative Tax 16.995% *of the adjusted 0.25% of the value of (MAT - for domestic book profits gross assets of banking company based on book companies and 2% in profit as opposed to other cases, payable if corporate tax profit greater than Corporate Tax liability *inclusive of surcharge and cess
  • 10. Corporate Structure Models 10 Direct Investment into India Investment into India through Investment into India operating with wholly owned subsidiary overseas SPV vehicle Co with Indian JV partner ABC Co ABC Co ABC Co USA USA USA SPV in preferable tax jurisdiction XYZ India Private Limited (Operating Co) XYZ India Private Limited (Operating Co) XYZ India Private Limited (Operating Co) Indian JV Partner
  • 11. Should I Consider A Joint Venture? 11 Joint ventures are one of the fastest and easiest way to enter the Indian market, but aren’t without challenges… Benefits Concerns Immediate sales/distribution Lack of control channel Local knowledge, expertise and Differences in long-term goals technical support between the parties A mandatory requirement in some Potential dilution of IP/Brand Trade sectors Marks unless registered at level above JV
  • 12. Labor Laws & the Labor Market 12  Huge volume of labor legislations enacted by central and state governments  Movement away from a protectionist model to stay internationally competitive  The applicability of legislation depends on • Nature of activity (“factory”, “industry”, “shop”, or “establishment”) • Number of employees employed • Location of the organization  Laws regulate general working conditions, as well as procedures in specific industries (building & construction, pharmaceuticals, dockyards, mines) Key Considerations: As the employment environment is getting more competitive in India, the regulatory authorities have shown considerable flexibility towards a few labor compliances for industries like Media, Hospitality, IT & ITES. International companies must avoid misunderstanding local statutory requirements and compliances.
  • 13. Key Laws at a Glance 13  Industrial Dispute Act (ID): Provides procedure for the negotiation of industrial disputes (retrenchment, lay-off, closure, change in service conditions, etc.)  Local Shops and Establishments Act (S&E): Regulates service conditions such as hours of work, payment of wages, overtime, leave etc. Can vary state-to-state  Contract Labor Regulation and Abolition Act (CLRA): Regulates employment of contract labor and provides for its abolition in certain circumstances  Employees Provident Funds &Miscellaneous Provisions Act (PF): Mandates compulsory contributory provident fund, pension and insurance  Employees State Insurance Act (ESI): Provides benefits to employees for leave (i.e. maternity, temporary or permanent disability, etc.)  Payment of Gratuity Act (PG): Provides for payment of gratuity to all employees in specified establishments in which 10+ persons are employed
  • 14. Labor Law - Penalties 14  Most labor laws hold all those in charge at the time of the offence responsible  Penaties can include officers and directors • Exception: Proof that the offence was committed without a person’s knowledge or that he/she exercised all due diligence to prevent the commission of such offence • Penalties can range from fines to imprisonment of company representatives It is therefore important to be compliant from day one and plan your HR strategy with due care and attention. Penalites are then easily avoided.
  • 15. Employee Engagement 15  Most Indian employerstypically hire directly (temp or perm)  Employers can also engage consultants and/or contract labor through a service provider/ contractor as the agency model is expanding  In hiring/terminating employees, consider the following concerning labor laws: • Whether or not the employee in question is a workman or professional • Total number of employees in the establishment or office or factory • Nature of business in which the employer is engaged, and the nature of work being performed by the employee in the course of his employment • Monthly wages of the employee • State in which the office/establishment/ factory is located
  • 16. Current Market Employment Scenario 16  Much economic liberalization in India in the last two decades has fuelled a hugely expanded workforce (particularly in urban regions)  Regulatory authorities more willing to recognize the right of the employer to carry on his business in the manner he/she thinks fit commercially, as long as employer is compliant with minimum requirements  India is typically a very hierarchial environment. This is changing rapidly as a new young well educated workforce emerges, though Job Titles, Status and Reporting Lines are still very important considerations in the work environment  A general weakening of the trade union movement as the private sector in India expands
  • 17. Business Best Practices 17  Develop a thorough business plan and be realistic about timing  Take time to pick your partners and location of focus  Work with local support organizations that understand your objectives, culture and objectives and who will look after your interests  Enter the market step by step, but then be prepared to focus and scale your local business  Ensure you have focused and committed support from your international management office. Local teams need management and guidance.
  • 18. Real Life Situations 18  Contractors vs. Employees  Limit of activities of liaison office  Appointing nonresident directors  Requirements for PAN  How and when Service Tax and Withholding Tax apply  Cost to company remuneration  Benefits
  • 19. Q&A 19 Questions? +1.888.881.6576 info@hsp.com @HSP_Inc