Pitching your business idea by Rajesh Nair, Associate Director, Markets, EY
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This presentation was used by Rajesh Nair at Headstart Startup Saturday Kochi on May 9th 2015. The topic for this particular meet is to let the members of the upcoming startups know the basics of pitching their ideas forth. In every startup, presenting yourself the first time to the investor is one of the most important steps in the whole run. A good pitching will require you to persuade the investors and people that you are the most capable person to lead. You will also require to generate the interest in the investors and customers in your startup.
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Pitching your business idea by Rajesh Nair, Associate Director, Markets, EY
- 1. Pitching your business idea May 9th , 2015
- 2. Pitching your business idea – For discussion purposes onlyPage 2 Broad themes ► The Idea ► Structuring your idea ► Common pitfalls in your pitch
- 3. Pitching your business idea – For discussion purposes onlyPage 3 Introduction – starting up ► The excitement of an idea ► Hunger to make a difference ► Idea to enterprise ► Execution of the idea ► Access to funds ► Setting up ► Euphoria at the market place
- 4. Pitching your business idea – For discussion purposes onlyPage 4 Introduction – starting up What got you here will not take you there …
- 5. Pitching your business idea – For discussion purposes onlyPage 5 The business model
- 6. Pitching your business idea – For discussion purposes onlyPage 6 Customer Segments ► Mass Market ► Niche Market ► Segmented ► Diversified
- 7. Pitching your business idea – For discussion purposes onlyPage 7 Value propositions ► Newness ► Performance ► Customization ► Design Brand ► Price ► Accessibility ► Usability
- 8. Pitching your business idea – For discussion purposes onlyPage 8 Channels ► How are we reaching our customer segments today ? ► How are the channels integrated ? ► Which ones work best ? ► Which are the most cost efficient ? ► How are we aligning to the customer routines ?
- 9. Pitching your business idea – For discussion purposes onlyPage 9 Customer relationships ► One to one assistance ► Self service ► Automated services ► Communities ► Co-creation
- 10. Pitching your business idea – For discussion purposes onlyPage 10 Revenue Streams ► Asset sale ► Usage fee ► Subscription fees ► Lending / leasing / renting ► Licensing ► Brokerage ► Advertising Fixed Dynamic
- 11. Pitching your business idea – For discussion purposes onlyPage 11 Key resources ► Physical ► Intellectual ► Human ► Financial
- 12. Pitching your business idea – For discussion purposes onlyPage 12 Key Activities ► Production ► Problem solving ► Platform / Network
- 13. Pitching your business idea – For discussion purposes onlyPage 13 Key Partnerships ► Optimization and economies of scale ► Reduction of risk and anxiety ► Acquisition of particular resources and activities
- 14. Pitching your business idea – For discussion purposes onlyPage 14 Cost Structure ► Approaches ► Cost driven ► Value Driven ► Characteristics ► Fixed costs ► Variable Costs ► Economies of scale ► Economies of scope
- 15. Pitching your business idea – For discussion purposes onlyPage 15 Understanding patterns ► Customer relationship businesses ► Product Innovation businesses ► Infrastructure business Each type has a different ► Economics ► Competitive landscape ► Cultural imperative
- 16. Pitching your business idea – For discussion purposes onlyPage 16 Shifting focus areas ► Innovation to execution ► Individual focus to team building ► Aspiring to inspiring ► Creativity to work structures ► Revenue to revenue management ► Top line to bottom line
- 17. Pitching your business idea – For discussion purposes onlyPage 17 Some common pitfalls ► Relationship Decisions ► Role decisions ► Reward Decisions
- 18. Pitching your business idea – For discussion purposes onlyPage 18 Leadership roles ► Organization strategist ► Human Capital developer ► Talent Manager ► Organizational executor ► Orchestra Conductor
- 19. Pitching your business idea – For discussion purposes onlyPage 19 When do we stop innovating ? ► Initial years ► Break out ideas ► What need is being addressed ? ► Later years ► Operational Efficiency ► Scale up pressure ► Focus shift from art of discovery to science of discovery
- 20. Pitching your business idea – For discussion purposes onlyPage 20 When do we stop innovating? ► Exploration to Efficiency ► Losing autonomy to rules ► Shift to short term viability ► Process becomes the driver ► Work becomes progress and not perfection ► How do I instill structure ?
- 21. Pitching your business idea – For discussion purposes onlyPage 21 Organizational systems and processes – Organisation structure ► Work delegation ► Participation and team work ► Career planning ► Leadership Pipeline model
- 22. Pitching your business idea – For discussion purposes onlyPage 22 Organizational systems and processes – Performance management systems
- 23. Pitching your business idea – For discussion purposes onlyPage 23 Organizational systems and processes – Rewards and recognition ► Compensation philosophy ► Fixed Vs variable ► Transparent systems ► Incentivize competencies ► Reinforce behaviors ► Competency frameworks
- 24. Pitching your business idea – For discussion purposes onlyPage 24 Organizational systems and processes – Increased standardisation of processes ► Standard operating procedures ► Accounts and finance ► Market facing functions ► Internal Efficiencies
- 25. Pitching your business idea – For discussion purposes onlyPage 25 What do the VCs and Angels say ? ► Vision ► Passion ► Focus ► Integrity ► Keenness to learn
- 26. Pitching your business idea – For discussion purposes onlyPage 26 rajesh.nair@in.ey.com
- 27. Thank you