How social media can be effectively used for marketing and branding. What are the key points to consider. What is social media policy and strategy

1. Why Social Media is Essential for
Marketing and Branding?
Hammad Siddiqui
http://hammadsiddiquiblog
hammadlinks@gmail.com

2. Do you Understand this?
• CUL
• Lol
• BBIAB
• BISLY
• JTLYK
• NVM
• W/E
• CYA
• BFF
Click for the next slide 

3. • BBIAB – Be Back in a Bit
• BISLY - But I Still Love You
• JTLYK - Just to Let You Know
• NVM - Never Mind
• W/E – Whatever
• CYA - See Ya
• BFF - Best Friends, Forever

4. Four Basics of Branding
• Name Awareness
• Outreach / recognition /
Visibility
• Creating Value for Customers
• Striving to be at the top

5. Six Basics of Marketing
• Defining product value
• Identifying the target market
• Fight the competition
• USP
• Build trust
• Generate leads

6. Social Media Matrix
Influencing Engagement

7. Some Interesting Facts
• Radio took 38 years to reach 50
million users.
• TV took 13 years
• Internet took 4 years
• Facebook took 9 months to
reach 100 million

8. What is Social Media?
Social Media is an
internet based
interactive medium of
communication

9. #1 activity on the Internet

10. Fact Sheet & Current Potential
• Facebook: Over 1 Billion users
• Twitter: over 500 million users
• LinkedIn: 174 million members
• Google Plus: 170 million “people who have
upgraded”
• Youtube: Over 800 million unique users every
month; Over 4 billion hours of video are
watched each month

11. Fact Sheet
• 80% companies are using LinkedIn as their primary tool
to find new employees
• 45% companies screen out candidates by spying on
profiles on social media.*
• 80% Twitter usage is on mobile device.
• The biggest source of Breaking News is Twitter.
*Technology.inc.com

12. Fact Sheet
• 100,000, 000 videos are watched daily on YouTube.
• 300,000,000 active blogs
• 54% bloggers post content & tweet daily
• 34% of bloggers post opinion about brands/products

13. 5 most liked brands on Facebook:
• Coca-Cola - 47.6 Million Likes
• Disney - 37.8 Million Likes
• Converse - 32.7 Million Likes
• Starbucks - 31.3 Million Likes
• Red Bull - 29.6 Million Likes

14. Be Careful not to hurt feelings!
• Kenneth Cole: Millions are in uproar in #Cairo.
Rumor is they heard our new sprint collection is
now available online.
• MSN: Bee Gees Co-founder Robin Gibbs dies at
62. Click “Like” to pay your respect.
• Kmart: Our thoughts and prayers are with the
victims of this terrible #Shooting tragedy
#PrayersforNewtown #CTCshooting #Feb15Toys
• UrbanOutfitters: This storm blows (but free
shopping does not – Today only! #Frankenstrom

15. Basic Analysis Of Social Media Success
• Number of fans
• Frequency of updates
• Quality of information
• Customer engagement

16. Social Media Policy
– Why are we using social media (what are our objectives, what
are we going to achieve)
– What resources will be deploy
• Financial resources
• Human resources
• How will internal buy-in be created
• How will manage social media accounts
• What information is not for public consumption
• Redressing
• Role of employees in using social media for official purpose
• Social media code of conduct
• Disclaimers

17. Social Media Strategy
– Who are the Target audience
– Which social media channels will be used
• Specific use of
– Facebook
– Microblogging such as Twitter
– Social bookmarking services
– Blogs
– Linkedin
– YouTube
– Flicker
– What message will be pushed
– Who will be followed
– Who will be blocked
• Engaging in debate
– What kind of debate
– If yes, who will moderate
– Damage control strategy
• What must not be done (restrictions)

18. Habitual Change!
Customers are now more responsive to
engaging – They like to talk to you!

19. Recognize the
Reality &
Embrace the
Change!

20. Open Social Media Channels

21. Integrate Your Social Media

22. Build Your Community

23. Engage Your Community

24. Why Social Media is Essential for
Marketing and Branding?
Hammad Siddiqui
http://hammadsiddiquiblog
hammadlinks@gmail.com