Panelist: Renu Bidalia

1. Acquiring Talent through Digital
Renu Bidalia
Presented by
Media
© 2010 Tata Communications Ltd., All Rights Reserved
© 2010 Tata Communications Ltd., All Rights Reserved

2. What come’s to your Mind.. When you hear about Social
Media/ Networking sites…..
© 2010 Tata Communications Ltd., All Rights Reserved
More than 500 networking websites
Disclaimer: All Images are taken from Google

3. Few Facts About Social Media
• Social Media is the World’s Most Popular Online Activity
According to comScore social networking sites reach 82% of the
world’s online user population. In 2011, social networking accounts for
19% of all time spent online against 6% in 2007.
• Social Networking Transcends and Reflects Regional Differences
Social networking has grown in every single country transcending
cultural and religious differences. In Latin America , Europe and the
Middle East (3 very culturally different regions) social networking
accounted for at least 24% of all time spent online.
• Mobile Devices are Fuelling Social Addiction
Social networks and mobile smart phones have combined to turn
people into mobile social web addicts.
• The UK showed the highest social networking penetration among mobile users at 35
© 2010 Tata Communications Ltd., All Rights Reserved
percent
• 64 percent of smartphone users reported accessing social networking sites once in the
previous month
• Nearly 40 percent reported doing so almost every day
• Social Networking is for “Everyone” – not just the young
Source: http://www.jeffbullas.com/2011/12/23/10-things-you-must-know-about-the-state-of-social-media-in-2011/

4. Why Social Media?
The Gen “Y” tools has opened up communication across world boundaries.
Exploit it to suit your needs…
• Branding
• Building “The Preferred Employer Brand”
Advantage of Social
• Word of Mouth Media:
• Partners and customers reach • High Acceptability
• Hiring new employees • High Usability
• Instant Accessibility
• Hire Passive job seeker
• Better Reach
• Niche skill resources
• Building Pipeline of potential employee
• Business Expansion
© 2010 Tata Communications Ltd., All Rights Reserved
• Promote product & services
• Generating Business Lead/ Targeting new customers
• Building open work culture
• Platform to interact with organization Leadership Team
• Employee Engagement
• Discussion forums

5. The Flip Side
Challenges in Leveraging Social Basic Challenges:
Media
• Difficult to moderate the
• Limited or no investment from content/views of employee
organizations to build complete
social media framework. • Need qualitative content and
resources to sustain it
• Most of the organization in India Flip Side
are not able to leverage social • Employees will lose their interest if
media for hiring. Leadership is not active on internal
social media.
• Lack of proper training & guidelines
to recruiters • It will not give overnight positive
© 2010 Tata Communications Ltd., All Rights Reserved
results, however negativity spread
• Perception that it will be useful for faster.
middle & senior level hiring
• Invasion of an individual’s privacy

6. Social Media@ TCL
• Leadership team act as Brand Ambassador
• Engage with external & internal customers to build
relationship with them
.
• Share regular updates about the company with the
community through Facebook & Twitter
• Building Open work culture through & Chatter
• Recognize employees in social forums
© 2010 Tata Communications Ltd., All Rights Reserved
• Employees can share their suggestions or concerns in
these forums and leadership team always reply to
employees.
• Hire passive job seekers through LinkedIn

7. © 2010 Tata Communications Ltd., All Rights Reserved