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Secure your place with our ultra-early bird passes and
SAVE $895 on your ticket at www.incitemc.com/marketing
The Incite: Marketing Summit
incitemc.com/marketing #IMCSummit
September 18-19, New York
Your sneak peek into how the Incite: Marketing Summit is shaping up!
Map the Future of Multi-channel,
Customer-centric Marketing
at a glance: Insight on the issues we’ll be discussingAGENDA
The Customer-
Centric Future
Change your
corporate culture to
focus better on the
customer
Moving Customer-
Centric Without
Causing Chaos
Get a customer-centric
internal organisation
that’s simple, not
complex
How To Listen,
So You Can Talk
Back Better
Get more useful
insight about your
customers, and
use it to do better
Communications
Build Unique
Customer Experiences
Manage a complex
Communications
landscape and integrate
many channels to build
one effective stake-
holder experience
Less Silos =
More Success
Break down internal
barriers and get
everyone singing from
the same hymn sheet
Data Driven
Creativity
Let what you
learn help you do
better marketing
campaigns
Keeping It
Super-Relevant
Segment and
target your
customer-based
- and get more
relevant to every
one of them
Hit Them
When They’re
Listening
Choose the right
channels, and use
them at the right
time for better
engagement
Think Fast, Act
Faster
Use real-time
insight for quick-
decision making
and responsive
marketing
Define Your
Impact On The
Bottom Line
How new data
sources give
you more
detail on how
effective your
marketing is
Work Better
With Your
Cheerleaders
Spot important
brand advocates
and get them
onside
Solomo For
Competitive
Advantage
Pointless
portmanteau
or the new way
to beat the
competition?
we have already confirmed to contributeSPEAKERS
Sony Electronics
Mike Fasulo
Chief Marketing Officer
Aflac
Michael Zuna
Chief Marketing Officer
Sears
Jennifer Dominiquini
Chief Marketing Officer
(Seasonal and Outdoor
Living)
Restaurant.com
Christopher Krohn
Chief Marketing Officer
Arby’s
Russell Klein
Chief Marketing Officer
BASF
Robin Rotenberg
Chief Communications
Officer
MetLife
Claire Burns
Chief Customer Officer
Chobani
Nicki Briggs
Chief Communications
Officer
Ericsson/Coinstar
Nora Denzel
Non-Executive Director
Citigroup
Ben Eyler
Vice-President, Marketing
and Communications
Barnes & Noble
Sasha Norkin
Vice-President, Digital
and Channel Marketing
Home Depot
Fred Neil
Vice-President,
Marketing, CRM and
Customer Insights
Diageo
Michelle Klein
Vice-President, Global
Marketing (Smirnoff)
Hewlett Packard
Rob Wait
Vice-President, Marketing
Whole Foods
Bill Tolany
Head of Integrated
Marketing

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Incite: Marketing Summit 2013 - Sneak Peek

  • 1. Secure your place with our ultra-early bird passes and SAVE $895 on your ticket at www.incitemc.com/marketing The Incite: Marketing Summit incitemc.com/marketing #IMCSummit September 18-19, New York Your sneak peek into how the Incite: Marketing Summit is shaping up! Map the Future of Multi-channel, Customer-centric Marketing at a glance: Insight on the issues we’ll be discussingAGENDA The Customer- Centric Future Change your corporate culture to focus better on the customer Moving Customer- Centric Without Causing Chaos Get a customer-centric internal organisation that’s simple, not complex How To Listen, So You Can Talk Back Better Get more useful insight about your customers, and use it to do better Communications Build Unique Customer Experiences Manage a complex Communications landscape and integrate many channels to build one effective stake- holder experience Less Silos = More Success Break down internal barriers and get everyone singing from the same hymn sheet Data Driven Creativity Let what you learn help you do better marketing campaigns Keeping It Super-Relevant Segment and target your customer-based - and get more relevant to every one of them Hit Them When They’re Listening Choose the right channels, and use them at the right time for better engagement Think Fast, Act Faster Use real-time insight for quick- decision making and responsive marketing Define Your Impact On The Bottom Line How new data sources give you more detail on how effective your marketing is Work Better With Your Cheerleaders Spot important brand advocates and get them onside Solomo For Competitive Advantage Pointless portmanteau or the new way to beat the competition? we have already confirmed to contributeSPEAKERS Sony Electronics Mike Fasulo Chief Marketing Officer Aflac Michael Zuna Chief Marketing Officer Sears Jennifer Dominiquini Chief Marketing Officer (Seasonal and Outdoor Living) Restaurant.com Christopher Krohn Chief Marketing Officer Arby’s Russell Klein Chief Marketing Officer BASF Robin Rotenberg Chief Communications Officer MetLife Claire Burns Chief Customer Officer Chobani Nicki Briggs Chief Communications Officer Ericsson/Coinstar Nora Denzel Non-Executive Director Citigroup Ben Eyler Vice-President, Marketing and Communications Barnes & Noble Sasha Norkin Vice-President, Digital and Channel Marketing Home Depot Fred Neil Vice-President, Marketing, CRM and Customer Insights Diageo Michelle Klein Vice-President, Global Marketing (Smirnoff) Hewlett Packard Rob Wait Vice-President, Marketing Whole Foods Bill Tolany Head of Integrated Marketing