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(multimedia)   Storytelling

          COM 597
       January 6 2010
     Prof. Hanson Hosein
       hosein@uw.edu


    twitter: hrhmedia
“The Paradigm of Narrative as it
 Relates to Social Trust and the
 Conveyance of Knowledge in
Networked Systems and Society”
The Storyteller Uprising
How to Connect in the Disruptive Digital Age
                  (blog)
PREMISE

1. Everyone is a media organization.
PREMISE

2. Opportunity for more voices/noise/
     concern over who to trust?
PREMISE

3. “Storytelling:” creating relationships
   with communities of participants
    through authentic conversation.
Once upon a time...
What caught your attention?
       (if anything!)
“Poetics”
Aristotle’s Story Structure
Aristotle’s Story Structure
Beginning


            Aristotle’s Story Structure
Beginning


            Aristotle’s Story Structure
Middle


Beginning


            Aristotle’s Story Structure
“Climax”


                  Middle


Beginning


            Aristotle’s Story Structure
“Climax”


                  Middle


Beginning


            Aristotle’s Story Structure
“Climax”


                  Middle


Beginning                                 End


            Aristotle’s Story Structure
Conflict/Tension
Aristotle: the complication (the
transformation of the hero’s fortune).
Emotion.
Tragedy is an imitation of an action
that is whole and complete in
itself...which has beginning, middle,
and end.
Fundamental ingredient: the “action
idea.”
After stumbling into a prestigious TV news job upon
graduation, Hanson never gets to ask himself
whether he really wants to be a broadcast
journalist. While on the assignment of a lifetime as
NBC's Middle East producer, he begins to realize
that he'd rather tell his own stories using new digital
technology. NBC has other ideas for him, which he
declines. At an impasse, and stressed out while
covering the Palestinian uprising, Hanson falls ill.
Fed up, he quits his job. He takes a soul-searching
cross-country road trip, during which he learns how
to shoot and edit his own film, the award-winning
“Independent America.”
But how does this work when you just
 want to communicate with others?

             emotion?
We Are Story
So, we’ve been telling stories forever.

            What’s new?
Role for new storytellers
Accessible
CAPTURE TOOLS


Kodak Zi8
 
    
   
   
   $179

Flip Video Mino HD
 
 $229

Sony T500
 
    
   
   
   $273

Canon HF100
 
      
   
   $599

Rode NTG 2
 
       
   
   $269

Sennheiser G2 lav
 
    
   $459
EDIT TOOLS



Final Cut Pro - MAC           $1,299

Final Cut Express - MAC       $199

Vegas Movie Studio Pro - PC   $114

Windows Movie Maker - PC      $Free!
Anyone can tell a story.
3 thoughts
      for today
    for this class
for your world view

 a. Story is life.
3 thoughts
         for today
       for this class
   for your world view

b. Story is relationship.
3 thoughts
       for today
     for this class
 for your world view

c. Serve the story.
1. Understand (a), (b) and (c).

2. With this understanding, learn how
   to tell stories using digital media.

            This Class
Story is Life: “Up”
So what’s your story?

 Deliverable #1
Story Strategy
 1. Who are you trying to reach?

   2. Logline: short description.

            3. The Story.

  4. Production (in-house, pro?)

5. Platform (online, b’cast, archive?)
What to consider
1. Who are you trying to reach?
What to consider
2. Logline: short description.
What to consider
What to consider
2. Logline: short description.
What to consider
                   2. Logline: short description.

A likeable husband’s tolerance and marriage is tested by the constant
  intrusions of his overbearing parents and jealous insecure brother.
What to consider
                   2. Logline: short description.

A likeable husband’s tolerance and marriage is tested by the constant
  intrusions of his overbearing parents and jealous insecure brother.


                   Everybody Loves Raymond
What to consider
What to consider
2. Logline: short description.
What to consider
             2. Logline: short description.

A dysfunctional family strives to cope with everyday life.
What to consider
             2. Logline: short description.

A dysfunctional family strives to cope with everyday life.


                      Family Guy
What to consider


                       3. The Story.

                    Basic three acts:

1. Characters in a complicated situation. Incite the story.

           2. Challenge the characters (50%).

                3. Resolve the challenge.
What to consider

   4. Production (in-house, pro?)

Shoot this yourself? Budget, camera?

   Hire someone. Expectations?
What to consider

5. Platform (online, b’cast, archive?)
Deliverable #4 (Groundspeak)

                  1 page maximum

                    2. Develop a plan:
           (a) who are you trying to reach?
                         (b) logline
                   (c) basic 3-act story
(d) how will you produce it (in-house, outsource, HD?)
             (e) ideal distribution platform
                      (f) constraints?
Deliverable #2 (2 minute video)

                    Beginning, middle and end
 NO EDITING [no reordering of images, must be as shot in the
                              camera]
 Upload to your own YouTube channel, post URL to Media Space
      group page. Provide logline in YouTube summary box.
                     Use any camera you like.
[save your footage, you’ll bring it to Saturday Jan 23rd workshop]
Deliverable #3 (Town Hall comment)
           Due January 17th to my Town Hall blog post.
Comment on the substance of the talk, or the storytelling element of
  the speech itself (structure, use of imagery, relationship with the
             audience, pacing). And please participate!

    TOWN HALL: 1119 8th Ave 7:30-9:00 (doors open at 6:30)

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Storytelling January 6 2010

  • 1. (multimedia) Storytelling COM 597 January 6 2010 Prof. Hanson Hosein hosein@uw.edu twitter: hrhmedia
  • 2.
  • 3.
  • 4.
  • 5. “The Paradigm of Narrative as it Relates to Social Trust and the Conveyance of Knowledge in Networked Systems and Society”
  • 6. The Storyteller Uprising How to Connect in the Disruptive Digital Age (blog)
  • 7. PREMISE 1. Everyone is a media organization.
  • 8. PREMISE 2. Opportunity for more voices/noise/ concern over who to trust?
  • 9. PREMISE 3. “Storytelling:” creating relationships with communities of participants through authentic conversation.
  • 10. Once upon a time...
  • 11.
  • 12.
  • 13.
  • 14.
  • 15. What caught your attention? (if anything!)
  • 19. Beginning Aristotle’s Story Structure
  • 20. Beginning Aristotle’s Story Structure
  • 21. Middle Beginning Aristotle’s Story Structure
  • 22. “Climax” Middle Beginning Aristotle’s Story Structure
  • 23. “Climax” Middle Beginning Aristotle’s Story Structure
  • 24. “Climax” Middle Beginning End Aristotle’s Story Structure
  • 25. Conflict/Tension Aristotle: the complication (the transformation of the hero’s fortune). Emotion.
  • 26. Tragedy is an imitation of an action that is whole and complete in itself...which has beginning, middle, and end. Fundamental ingredient: the “action idea.”
  • 27. After stumbling into a prestigious TV news job upon graduation, Hanson never gets to ask himself whether he really wants to be a broadcast journalist. While on the assignment of a lifetime as NBC's Middle East producer, he begins to realize that he'd rather tell his own stories using new digital technology. NBC has other ideas for him, which he declines. At an impasse, and stressed out while covering the Palestinian uprising, Hanson falls ill. Fed up, he quits his job. He takes a soul-searching cross-country road trip, during which he learns how to shoot and edit his own film, the award-winning “Independent America.”
  • 28. But how does this work when you just want to communicate with others? emotion?
  • 30.
  • 31.
  • 32. So, we’ve been telling stories forever. What’s new?
  • 33. Role for new storytellers
  • 34.
  • 36. CAPTURE TOOLS Kodak Zi8 $179 Flip Video Mino HD $229 Sony T500 $273 Canon HF100 $599 Rode NTG 2 $269 Sennheiser G2 lav $459
  • 37. EDIT TOOLS Final Cut Pro - MAC $1,299 Final Cut Express - MAC $199 Vegas Movie Studio Pro - PC $114 Windows Movie Maker - PC $Free!
  • 38. Anyone can tell a story.
  • 39. 3 thoughts for today for this class for your world view a. Story is life.
  • 40. 3 thoughts for today for this class for your world view b. Story is relationship.
  • 41. 3 thoughts for today for this class for your world view c. Serve the story.
  • 42. 1. Understand (a), (b) and (c). 2. With this understanding, learn how to tell stories using digital media. This Class
  • 43. Story is Life: “Up”
  • 44. So what’s your story? Deliverable #1
  • 45. Story Strategy 1. Who are you trying to reach? 2. Logline: short description. 3. The Story. 4. Production (in-house, pro?) 5. Platform (online, b’cast, archive?)
  • 46. What to consider 1. Who are you trying to reach?
  • 47. What to consider 2. Logline: short description.
  • 48.
  • 50. What to consider 2. Logline: short description.
  • 51. What to consider 2. Logline: short description. A likeable husband’s tolerance and marriage is tested by the constant intrusions of his overbearing parents and jealous insecure brother.
  • 52. What to consider 2. Logline: short description. A likeable husband’s tolerance and marriage is tested by the constant intrusions of his overbearing parents and jealous insecure brother. Everybody Loves Raymond
  • 53.
  • 55. What to consider 2. Logline: short description.
  • 56. What to consider 2. Logline: short description. A dysfunctional family strives to cope with everyday life.
  • 57. What to consider 2. Logline: short description. A dysfunctional family strives to cope with everyday life. Family Guy
  • 58. What to consider 3. The Story. Basic three acts: 1. Characters in a complicated situation. Incite the story. 2. Challenge the characters (50%). 3. Resolve the challenge.
  • 59. What to consider 4. Production (in-house, pro?) Shoot this yourself? Budget, camera? Hire someone. Expectations?
  • 60. What to consider 5. Platform (online, b’cast, archive?)
  • 61. Deliverable #4 (Groundspeak) 1 page maximum 2. Develop a plan: (a) who are you trying to reach? (b) logline (c) basic 3-act story (d) how will you produce it (in-house, outsource, HD?) (e) ideal distribution platform (f) constraints?
  • 62. Deliverable #2 (2 minute video) Beginning, middle and end NO EDITING [no reordering of images, must be as shot in the camera] Upload to your own YouTube channel, post URL to Media Space group page. Provide logline in YouTube summary box. Use any camera you like. [save your footage, you’ll bring it to Saturday Jan 23rd workshop]
  • 63. Deliverable #3 (Town Hall comment) Due January 17th to my Town Hall blog post. Comment on the substance of the talk, or the storytelling element of the speech itself (structure, use of imagery, relationship with the audience, pacing). And please participate! TOWN HALL: 1119 8th Ave 7:30-9:00 (doors open at 6:30)

Hinweis der Redaktion

  1. credibility; connection; what connected you?
  2. working title
  3. Content creation, distribution; Taliban response to Obama; Seattle manhunt.
  4. Content creation, distribution; Taliban response to Obama.
  5. I went live over 500 times on MSNBC, CNBC and elsewhere and developed a bit of a following. My return to 30 Rock at the end of my six-month stint was really positive. Sitting down with NBC execs, they told me to take some time off and call them when I was ready to go to work again. So I went back home to peaceful, serene British Columbia.
  6. I didn’t totally sell out...turned down big city opportunities to accept an entry-level job in a small city in southern British Columbia. Where I would learn how to shoot and edit my own stories.
  7. credibility; connection; what connected you?
  8. Bible for screenwriters, 4th century BC. Aristotle Contemplating Homer [Rembrandt] AFFECTIVE RELATIONSHIP (Jenkins)
  9. Aristotle: “Complication” tying of knot” then “untying”; transformation through reversal of fortune. Mission statement, summary of story, “ACTION-IDEA.”
  10. Aristotle: “Complication” tying of knot” then “untying”; transformation through reversal of fortune. Mission statement, summary of story, “ACTION-IDEA.”
  11. Aristotle: “Complication” tying of knot” then “untying”; transformation through reversal of fortune. Mission statement, summary of story, “ACTION-IDEA.”
  12. Aristotle: “Complication” tying of knot” then “untying”; transformation through reversal of fortune. Mission statement, summary of story, “ACTION-IDEA.”
  13. Aristotle: “Complication” tying of knot” then “untying”; transformation through reversal of fortune. Mission statement, summary of story, “ACTION-IDEA.”
  14. Aristotle: “Complication” tying of knot” then “untying”; transformation through reversal of fortune. Mission statement, summary of story, “ACTION-IDEA.”
  15. Aristotle: “Complication” tying of knot” then “untying”; transformation through reversal of fortune. Mission statement, summary of story, “ACTION-IDEA.”
  16. Imitation: selective representation of reality (editing); mechanical movement: (1) self-starting (2) Complication, winding up; (3) denouement (or unravelling), the cathartic release of emotion, the clarification/
  17. 4. ACTION-IDEA: Aristotle, need for our stories to be about action that is LARGER THAN LIFE ITSELF, and greater than the persons who partake about it. - a simple summary of the story, strong enough that it will hold and move an audience when expanded.
  18. Aristotle: catharsis, fear/pity. “Made to Stick” gap in knowledge = fear.
  19. Storytelling traced to Pleistocene age (1.8 million to 11k years ago); critical survival tool: important info, memorable. [Fresco of the Bull-Leapers: 1500 BC, Greece]
  20. Campbell: early myths helped the psyche participate without a sense of guilt or fright in the necessary act of life (killing to live, dying, the animal as friend/god). universal story: “the hero’s journey”: separation from world, penetration to source of power, life-enhancing return.
  21. My story?; child (discipline, dependence); adult (self-responsible, power); old age/death (dismissal, disengagement).
  22. in a noisy world, (a) stories cut through the clutter; (b) stories create relationship, a constant feedback loop. The storyteller must listen, know who he’s trying to reach, and engage in an ongoing conversation.
  23. role for new players; public scholarship
  24. then the Sundance Channel.
  25. Flip camera, inexpensive technology and platforms facilitating this revolution. Get it at a discount from Flip Spotlight program. UW employing it.
  26. Technology/Nicole
  27. RULES AND HOW TO BREAK THEM!
  28. will help kind of story you tell, how you tell it, and how you distribute it.
  29. Independent America: A married couple drive across America to find out whether independent Mom & Pop retail still have a chance in a world of corporate chain “big box” stores.
  30. Independent America: A married couple drive across America to find out whether independent Mom & Pop retail still have a chance in a world of corporate chain “big box” stores.
  31. Independent America: A married couple drive across America to find out whether independent Mom & Pop retail still have a chance in a world of corporate chain “big box” stores.
  32. Independent America: A married couple drive across America to find out whether independent Mom & Pop retail still have a chance in a world of corporate chain “big box” stores.
  33. Wales video; 3 acts: texting, chatting; accident, people are hurt; rescue, people die.