MCDM Director Hanson Hosein\'s slideshow presentation to the Department of Communication faculty in January 2009.

1. “State of the Program” Faculty Presentation
Friday, January 23, 2009 1

2. What is the MCDM?
The MCDM offers critical insight and skills to future leaders of the
ever-evolving world of media technology and distribution.
Friday, January 23, 2009 2

3. Why?
Benkler: The Wealth of Networks
Important moment of transition: “social production” vs. “market production.”
Friday, January 23, 2009 3

4. Why?
Benkler: The Wealth of Networks
21st century has taken us out of industrialized, one-way communication to
“unfinished goods” of debate & conversation.
Friday, January 23, 2009 4

5. Why?
Shirky: Here Comes Everybody
“We are living in the middle of a remarkable increase in our ability to share, to
cooperate with one another, and to take collective action, all outside the
framework of traditional institutions and organizations”
Friday, January 23, 2009 5

6. Why?
Li: Groundswell
“A spontaneous movement of people using online tools to connect, take
charge of their own experience, and get what they need -- information,
support, ideas, products and bargaining power -- from each other.”
Friday, January 23, 2009 6

7. Storytelling
Community
Pillars
Business
Friday, January 23, 2009 7

8. Research Strategies & Methodologies in
Digital Media
Evolution & Trends in Digital Media
Technologies
Core Classes
Digital Media Law & Policy
Friday, January 23, 2009 8

9. Understand
Create
Electives teach how to
Distribute
Friday, January 23, 2009 9

10. Began in 2001
Friday, January 23, 2009 10

11. Years since undergrad
40
30
20
10
0-2 yrs
3-6 yrs 0
7-16 yrs
17+ yrs
Friday, January 23, 2009 11

12. Competitors’ Tuition
40000
$38,484.00 $38,874.00
$36,759.00
30000
20000
$19,800.00
10000
0 NYU Tisch
Medill IMC
Syracuse
MCDM
Friday, January 23, 2009 12

13. Strategy
Clear vision.
Friday, January 23, 2009 13

14. Strategy
Raise profile.
Friday, January 23, 2009 14

15. Strategy
Raise expectations.
Friday, January 23, 2009 15

16. Site redesign
Friday, January 23, 2009 16

17. MCDM Blog
Friday, January 23, 2009 17

18. Community
Friday, January 23, 2009 18

19. New courses
Business of content creation.
Friday, January 23, 2009 19

20. New courses
Mobile technology & digital media
Friday, January 23, 2009 20

21. New courses
Virtual worlds & gaming.
Friday, January 23, 2009 21

22. New courses
Digital democracy.
Friday, January 23, 2009 22

23. New courses
Podcasting.
Friday, January 23, 2009 23

24. What’s Next?
Friday, January 23, 2009 24

25. COM partnerships
Friday, January 23, 2009 25

26. Media Space
Incubator
Hub
3 M’s: Models, Metrics
Monetization
Friday, January 23, 2009 26

27. Record # of applications
National visibility
One-of-a-kind
Financially healthy
Friday, January 23, 2009 27

28. Friday, January 23, 2009 28