Presentation of the crowdsourced geotagging service HP gloe from a vision and engineering perspective

1. Thomas Sandholm—Research Scientist, HP Labs, Palo Alto December 17, 2009 HP’s Everything as a Service Vision and HP Gloe

2. Everything as a Service “A world of information, opportunities and experiences — from computing power to business processes to personal interactions — delivered wherever, however and whenever you need it” –Shane Robison, Hewlett-Packard CTO

3. Shopping in Russia Social networking in Germany Uploading video in the US Researching in China Chatting in India Blogging in Brazil Then: Efficiency and performance were driving innovation Now: Explosion in new modes of communication and collaboration Distinction between content consumers and producers blurred Real-time co-active content production

5. Filter info fast enough

6. YouTube 20h/min video

7. Globalization

8. Emerging markets

9. Heterogeneity

10. Environmental sustainability

11. Reduce carbon footprint

13. Money follows eye-balls

14. Max attention – Max ad revenue

15. Crowdsourcing

16. Production and vetting by crowd

17. Tap collective intelligence

18. Consumerization of IT

19. Non IT-savvy users

21. Software-as-a-Service, e.g. Salesforce.com, Google Docs

22. Collaborative filtering, recommendations based on other users’ behavior

23. Services aware of context and location

24. Sensors determine behavior

25. Personal usage history for customization

26. Search is done for you not by you

27. Recommendations and feeds

30. Crowdsourced mappings of Web pages to locations

31. Folksonomy tagging

32. Social filtering

35. JSON or HTML output

39. HTTPS

41. Gloe Protocolhttp://www.scribd.com/doc/23673122/HP-Gloe-API Get all recommendations for geolocation (37.234,-122,234) http://www.hpgloe.com/json/getrec/?lat=37.234&lon=-122.234 Recommend http://www.hp.com in geolocation (37.234,-122,234) on channel hp http://www.hpgloe.com/json/rec/?lat=37.234&lon=-122.234&url=http://www.hp.com&tags=hp

42. Gloe Protocol JSON Example [[3.0, "http://en.wikipedia.org/wiki/Middleton_Tract%2C_California", "", null, null, null, 37.266834259033203, -122.208666483561, 0.0, 2.66548816497217], [3.0, "http://en.wikipedia.org/wiki/National_Register_of_Historic_Places_listings_in_Santa_Clara_County%2C_California", "", null, null, null, 37.264633178710902, -122.074666341146, 0.0, 9.1596029435647299], [2.0, "http://en.wikipedia.org/wiki/Boulder_Creek%2C_California", "", null, null, null, 37.128200531005902, -122.124500274658, 0.0, 9.4695493134283808], [2.0, "http://en.wikipedia.org/wiki/KFJC", "", null, null, null, 37.320598602294901, -122.140998840332, 0.0, 7.86499127030193], [2.0, "http://en.wikipedia.org/wiki/Los_Trancos_Woods%2C_California", "", null, null, null, 37.349399566650398, -122.198497772217, 0.0, 8.2030095137784897], [2.0, "http://en.wikipedia.org/wiki/National_Register_of_Historic_Places_listings_in_San_Mateo_County%2C_California", "", null, null, null, 37.126800537109403, -122.308498382568, 0.0, 8.4687380823758893], [2.0, "http://en.wikipedia.org/wiki/Portola_Valley%2C_California", "", null, null, null, 37.375, -122.21900177002, 0.0, 9.7701614508682404], [2.0, "http://www.panoramio.com/photo/4489152", "Silicon%20Valley%20View%20From%20Mountain%20Winery", null, null, null, 37.258098602294901, -122.06300354003901, 0.0, 9.5446305308779191], [1.0, "http://en.wikipedia.org/wiki/A%C3%B1o_Nuevo_State_Reserve", "", null, null, null, 37.133098602294901, -122.333000183105, 0.0, 8.8426858714568901], [1.0, "http://en.wikipedia.org/wiki/Alpine_Creek", "", null, null, null, 37.3101997375488, -122.27799987793, 0.0, 5.7900750211751397]]

43. Summary HP’s Everything as a Service vision: information delivery anywhere, anytime Crowd content production implication – information overflow HP Gloe solves information overflow with social, location, and folksonomy-tagging based filtering HP Gloe Architecture REST/JSON/LAMP

44. Q&A