Are you looking to refresh your current workplace wellness program or have you thought about starting a workplace wellness program and don't know where to begin? Check out Workplace Wellness 2.0. In 60 minutes, you'll learn the 10 easy steps to create an inexpensive, community-based, volunteer-managed, thriving wellness initiative. Hope Health's managing editor, Jen Cronin, will walk you through the effective strategy based on the custom publisher's 30-plus years of working with hundreds of organizations and their workplace wellness efforts. Learning Objectives: How to begin a new program, or add new life to an existing wellness program, with the Workplace Wellness 2.0 concepts How to take advantage of inexpensive, free and readily available resources to power your wellness program How to create a program WITH employees vs. FOR employees. About The Presenter Jen Cronin Managing Editor Hope Health An avid runner and foodie, Jen's goal is to help others embrace — and enjoy — a healthful lifestyle by creating inspiring, engaging, and fun content that focuses on simple ways people can take care of their mind, body, and spirit. Jen has more than 18 years of writing, editing, and communications project management experience. She has worked as a health reporter, a public relations specialist at a major medical school, and a marketing communications consultant for a Blue Cross Blue Shield affiliate before coming to HOPE Health in 2009.

2. Workplace
Wellness
1.0
• More than 30 years old
• 4P Approach (pry, poke,
prod and punish)
• Lack long-term results

3. 4P
Approach
• HRAs & other screenings =
Prying & poking
• Extrinsic incentives =
Prodding
• Missing out on incentives =
Punishing

4. Blinding
Flash
of the
Obvious
• Many people don’t like
their employers knowing
their personal business
• Many people don’t like
being told what to do by
their employers about
something as personal as
their health

5. Workplace
Wellness
2.0
• The simple joys of living
• Empowering employees
• Creating a positive
workplace
• Getting people
connected with others

6. Simple
Joys
of
Living
• A chat with a friend
• A refreshing walk
outdoors
• Petting a dog or cat
• Listening to a child’s
laugh

7. Empower
Employees
• Make own health
decisions
• Make own goals
• Provide simple, sound
information

8. Create
a Positive
Workplace
• People enjoy coming to
work
• People want to contribute
as much as possible

9. Get
People
Connected
• In the workplace
• In the community
• Developing friendships
• Discovering enriching
experiences around them

10. Define
Wellness
“Wellness is fun, romantic,
hip, sexy, and free. People
who practice it are better
looking, have higher
morale, superior bowel
movements, and more anti-
bodies against disease.
They also become wildly
popular, tax exempt, and
get elected to office.”
– Donald B. Ardell, PhD

11. Define
Wellness
• Start from the right
perspective: that of the
participant
• What’s in it for the
participant?
• What makes it enjoyable
for the participant?

12. Emphasize
Holistic
Health
• Career Wellbeing
• Social Wellbeing
• Financial Wellbeing
• Physical Wellbeing
• Community Wellbeing

13. Step 1:
Form
a
Wellness
Team
• Composed of employees
gives workers a sense of
ownership
• Use the word “team”
instead of “committee”
• Include a broad mix of
employees

14. Wellness
Team
Duties
• Plan
• Promote
• Run

15. Wellness
Team
Roles
• Meeting facilitator
• Meeting
recorder/secretary
• Leadership liaison
• Statistician
• Resources liaison
• Participant liaison
• Event coordinator
• Communications
coordinator
• Email coordinator
• Social media coordinator

16. Step 2:
Brand
Your
Wellness
Efforts
• Name
• Logo or symbol
• Catchy tagline

17. Step 2:
Brand
Your
Wellness
Efforts
• Tone
• Less is more
• Ask for input

19. Step 3:
Organize
Your
Wellness
Efforts
• Physical Health
• Emotional/Mental Health
• Food
• Movement
• Finances

20. Step 4:
Identify
All
Available
Resources

21. Resources
at the
Workplace
• Conduct a site survey
• Encourage employees to
fill out an interest
questionnaire

22. Resources
in the
Community
• Hospitals and Medical
Professionals
• Local Farmers
• Grocers
• Restaurants and Chefs
• Personal Trainers
• Fitness Shop Owners
• Non-Profit Agencies
• Other Businesses

23. Resources
at the
State Level
• State Health Department
and Other Health-
Related Agencies
• State-Supported
Colleges and
Universities
• State Chapters of
National Health
Organizations

24. Resources
at the
National
Level
• U.S. Department of
Health and Human
Services
(healthfinder.gov)
• American Heart
Association
• American Diabetes
Association
• American Cancer
Society
• Red Cross
• Academy of Nutrition and
Dietetics

25. Step 5:
Establish
an
Editorial
Calendar
• National Health
Observances
• Seasons of the Year

26. Elements
of
Editorial
Calendar
• What topics you’ll cover
each month
• What media you’ll use
• Who will be responsible
for creating the
communication
• When work on each
piece needs to start
• When the piece is due
• When you plan to
distribute the piece

27. Types
of
Media
• Print
• PDFs
• Electronic
• Email
• Texting
• Social Media
• Videos

28. Step 6:
Create
Relevant,
Accurate,
Engaging
Messages
• Why are you creating the
content?
• Are you using credible
sources?
• How are you presenting
the information?

29. Relevant
Content
• Why are you creating
this communication?
• Who do you want to
reach?
• What does your
audience want?
• How can you tell a
compelling story?

30. Accurate
Content
• Consider the source
• Focus on quality
• Be a skeptic
• Look for evidence
• Check for accuracy
• Beware of bias

31. Engaging
Content
• Avoid long blocks of
copy
• Stick to one focus per
message
• Use Plain English
• Be positive and
inspirational
• Specify with examples
• Use photos
• Use cartoons
• Use videos

32. Step 7:
Launch
Your
Wellness
Efforts
• Plan a kick-off event
• Get the word out

33. Kick-Off
Event
• Food
• Activities
• Handouts
• Giveaways

34. Step 8:
Plan
Events
&
Programs
• Think “fun” & “fresh”
• Be creative & resourceful

35. Events:
How
Many
to
Hold
• One Major Event/Quarter
• Smaller Events/Every
Few Weeks

36. Events:
Using
Incentives
• Hold a drawing
• Giveaway to first X-
number of people who
attend
• Giveaway to everyone
who attends

37. Events:
Using
Incentives
• T-shirts
• Water bottles
• Drawstring backpacks
• Silicon wristbands with
your logo or wellbeing
message
• Stress balls

38. Events:
Debriefing
• How many people
attended the event?
• What did people say
about the event?
• What about the event
went well?
• What about the event
would you change to
make it better?
• Do you want to do this
event again?

39. Step 9:
Measure
Success
• Track how many
employees participate in
events and programs
• Survey employees

40. Employee
Survey
• Allows you to ask
participants the same
questions in the same
way
• Easy to tally responses
• Provides you with
numbers to show
management

41. Employee
Survey
• Reassure employees
that it’s confidential
• Make anonymous
• Avoid corporate speak
• Be brief
• Use close-ended
questions
• Send out reminders to fill
out survey

42. Step 10:
Maintain
and
Improve
Wellness
Hold an annual wellness
planning meeting,
preferably in the fall

43. Budget
Requests
• Be thorough
• Be persuasive
• Arm yourself with
numbers

44. Keep
Current
on
Wellness
• Attend conferences
• Participate in webinars
• Connect with others in
workplace wellness
groups on LinkedIn

45. Workplace
Wellness
2.0
Wrap-Up
It’s about focusing on
empowering employees to
take control of their health
and life.

46. Free
eBook
HopeHealth.com/2245

47. Contact
Information
• Email:
jcronin@hopehealth.com
• Phone: 616.610.2546
• Website: HopeHealth.com
• Blog: blog.hopehealth.com