You need to choose the right metrics to look at and have a good understanding of them in order to be able to optimize every single stage of your product development process. This is what this presentation is about.
2. Structure
1.⯠Me talking about metrics (30â)
2.âŻYou working on your metrics (15â)
3.âŻUs discussing your metrics (30â)
4.âŻGeneral Q&A (remaining)
7. More FB data (EOY 2014)
Valuation
$78.45/share * 2.23B shares / 1.393B MAU =
$125.6/MAU (up from $99 in Jan 2014)
Revenue
$12.466B / 1.393B MAU = $8.95 / MAU / year
10. Funnels (online shop)
â⯠Have seen the ad / forum post / Facebook post / etc
â⯠Landed on your website
â⯠Added at least 1 product to cart
â⯠Have seen the checkout page
â⯠Checked out / paid
â⯠Returned for a 2nd purchase, 3rd, etc
o⯠Shared their shopping experience
o⯠Left a product review
o⯠Recommended to a friend
15. What are these?
MAU = Monthly Active Users (DAU, YAU, etc)
Churn = % of customers lost over a period of time
Retention rate = 1 - Churn
Average LifeTime of Customer = 1 / Churn
16. A basic chart
Old customers
(retained)
New customers
(acquired)
Lost customers
(churn)
# of customers
17. What tools to use? - analytics
+ -
Google Analytics Free
Linked to adwards
Page-centric, Bad cohort
Designed for websites / advertisers,
not product ppl
MixPanel Easy Funnel creation
Custom reports (JS based)
Individual user tracking
Paid
Reporting
KissMetrics Feature-wise, looks promising Expensive / limited free trial
Excel Because you know how to use it Automation, of course
18. What tools to use? - landing
LaunchRock
DIY - based on existing templates
instapage.com
unbounce.com
20. Would you recommend?
On a scale of 0 to 10, how likely are you to
recommend our product to a friend or colleague?
NPS = (promoters - detractors) / total
#(9,10) - #(0,6)
#(0,10)
NPS =
23. Revenue jargon to watch
ARPU = Average Revenue Per User
Average LifeTime of Customer = 1 / Churn
MRR, ARR - for recurrent businesses
CAC = Customer acquisition cost
LTV = ARPU * 1/Churn - Cost Of Serving (COGS)
24. Structure
1.⯠Me talking about metrics (30â)
2.âŻYou working on your metrics (15â)
3.âŻUs discussing your metrics (30â)
4.âŻGeneral Q&A (remaining)