Patrick de Laive - The future of location based services is not what you think it will be

1. Patrick is @How-To-Web
The future of LBS is not
what you think it will be
How To Web, Nov 2010, Bucharest

2. Patrick is @How-To-Web
The future of LBS is not
what you think it will be
How To Web, Nov 2010, Bucharest

3. Patrick is @How-To-Web
Location Based Services

4. Patrick is @How-To-Web
Location Based Services

5. Patrick is @How-To-Web
PRE

6. Patrick is @How-To-Web
PRE

7. Patrick is @How-To-Web
Locazy story
About 5 years ago...

8. Patrick is @How-To-Web
Locazy story
About 5 years ago...

9. Patrick is @How-To-Web
Ser vices popped out all aroun
(Dodgeball, Plazes, Brightkite
Loopt. Gowalla, Foursquare,
instagr.am)

10. Patrick is @How-To-Web
Ser vices popped out all aroun
(Dodgeball, Plazes, Brightkite
Loopt. Gowalla, Foursquare,
instagr.am)

11. Patrick is @How-To-Web

12. Patrick is @How-To-Web

13. Patrick is @How-To-Web

14. Patrick is @How-To-Web

15. Location aware will become
the standard for all apps

16. Patrick is @How-To-Web
NOW it is foursquare.
Why?
Right timing
Right place
Right guy
Right product
4SQ answers to 2 phsycological
needs:
1. a competition element
2. show off (vanity)

17. Patrick is @How-To-Web
NOW it is foursquare.
Why?
Right timing
Right place
Right guy
Right product
4SQ answers to 2 phsycological
needs:
1. a competition element
2. show off (vanity)

18. Patrick is @How-To-Web BUT a check in as it is right
now is not enough to keep
users craving about your
service
-T
How long does it take to
become check in fatique?

19. Patrick is @How-To-Web BUT a check in as it is right
now is not enough to keep
users craving about your
service
-T
How long does it take to
become check in fatique?

20. Checkins and badges are not the future
of LBS, but they are a very clever way to
get there.
So what can we expect?

21. Patrick is @How-To-Web
Checkins and badges are
not the future of LBS, but
they are a very clever way
to get there.
So what can we expect?

22. Patrick is @How-To-Web
Checkins and badges are
not the future of LBS, but
they are a very clever way
to get there.
So what can we expect?

23. Patrick is @How-To-Web
Imagine a world
1. You walk around in Bucharest
and you pass a liquor store and
"bling"

24. Patrick is @How-To-Web
Imagine a world
1. You walk around in Bucharest
and you pass a liquor store and
"bling"

25. Patrick is @How-To-Web
“Lucky you!
Tuica is on sale,
get it now.”
---> "Tuica is on sale, get it now."

26. Patrick is @How-To-Web
“Lucky you!
Tuica is on sale,
get it now.”
---> "Tuica is on sale, get it now."

27. Patrick is @How-To-Web
Imagine a world
imagine:
2. you RSVP-ed on facebook to go to a
Halloween party, while sipping a coffee
in your favourite coffee bar your phone
starts buzzing and a message appears

28. Patrick is @How-To-Web
Imagine a world
imagine:
2. you RSVP-ed on facebook to go to a
Halloween party, while sipping a coffee
in your favourite coffee bar your phone
starts buzzing and a message appears

29. Patrick is @How-To-Web Wouldn't that be
awesome?
Maybe from a
marketeers point of
view, but not for us!
"Want to impress the
ladies tonight? Get your
Halloween outfit around
the corner.”

30. Patrick is @How-To-Web Wouldn't that be
awesome?
Maybe from a
marketeers point of
view, but not for us!
"Want to impress the
ladies tonight? Get your
Halloween outfit around
the corner.”

31. Patrick is @How-To-Web

32. Patrick is @How-To-Web

33. Patrick is @How-To-Web
Imagine a world
WHat would be nice though is if you’re
visiting Amsterdam for TNW 2011

34. Patrick is @How-To-Web
Imagine a world
WHat would be nice though is if you’re
visiting Amsterdam for TNW 2011

35. Patrick is @How-To-Web
“Hi Bogdan, great
you’re in Amsterdam.
Make sure you go to
Queensday tomorrow.
Best party in tha world!
- On a friday night you're at a local pub and your phonePatrick” because
starts to buzz
your best friend is in a 300 meter radius.
- You are at a bar and people start calling you King or Mayor, you get a free
drink because you show up
- You don't know what to do on a Thursday evening and see that many friends
are going to have a drink later on.

36. Patrick is @How-To-Web
“Hi Bogdan, great
you’re in Amsterdam.
Make sure you go to
Queensday tomorrow.
Best party in tha world!
- On a friday night you're at a local pub and your phonePatrick” because
starts to buzz
your best friend is in a 300 meter radius.
- You are at a bar and people start calling you King or Mayor, you get a free
drink because you show up
- You don't know what to do on a Thursday evening and see that many friends
are going to have a drink later on.

37. Patrick is @How-To-Web
Commercial

38. Patrick is @How-To-Web
Commercial

39. Patrick is @How-To-Web
Friends related

40. Patrick is @How-To-Web
Friends related

41. Checkins and badges are not the future
of LBS, but they are a very clever way to
get there.
So what can we expect?

42. Patrick is @How-To-Web
Checkins and badges are
not the future of LBS, but
they are a very clever way
to get there.
So what can we expect?

43. Patrick is @How-To-Web
Checkins and badges are
not the future of LBS, but
they are a very clever way
to get there.
So what can we expect?

44. Patrick is @How-To-Web

45. Patrick is @How-To-Web

46. Patrick is @How-To-Web
Many People say that privacy is the main issue
for LBS ser vices to become mainstream, I
disagree.
Privacy is a popular thing to say every time a
new phenomenon comes up.
Real people care a lot less about privacy than you
might think. This is IF the benefits are substantial.
Take a look at facebook. Sharing pictures ---->
getting a job.

47. Patrick is @How-To-Web
Many People say that privacy is the main issue
for LBS ser vices to become mainstream, I
disagree.
Privacy is a popular thing to say every time a
new phenomenon comes up.
Real people care a lot less about privacy than you
might think. This is IF the benefits are substantial.
Take a look at facebook. Sharing pictures ---->
getting a job.

48. Patrick is @How-To-Web
Present LBS services are not bringing
enough value for the user. The cost of
checking in (and share your location data)
are to high for the mainstream user in
comparison.
It just takes time for people and
businesses to understand

49. Patrick is @How-To-Web
Present LBS services are not bringing
enough value for the user. The cost of
checking in (and share your location data)
are to high for the mainstream user in
comparison.
It just takes time for people and
businesses to understand

50. Patrick is @How-To-Web
What does it take?

51. Patrick is @How-To-Web
What does it take?

52. Patrick is @How-To-Web

53. Patrick is @How-To-Web

54. Patrick is @How-To-Web

55. Patrick is @How-To-Web

56. Patrick is @How-To-Web

57. Patrick is @How-To-Web

58. Patrick is @How-To-Web
The Ultimate LBS app?
all things social combined with location,
augmented reality, mobile payments, the
ultimate friend-finder, wheretheladies.at
in one easy app

59. Patrick is @How-To-Web
The Ultimate LBS app?
all things social combined with location,
augmented reality, mobile payments, the
ultimate friend-finder, wheretheladies.at
in one easy app

60. Patrick is @How-To-Web
Stuff to expect in the short term

61. Patrick is @How-To-Web
Stuff to expect in the short term

62. Patrick is @How-To-Web
Stuff to expect in the short term
- Context to check ins

63. Patrick is @How-To-Web
Stuff to expect in the short term
- Context to check ins
- Social calendar

64. Patrick is @How-To-Web
Stuff to expect in the short term
- Context to check ins
- Social calendar
- A communication layer between owners of bars,
restaurants, party organizers etc and the people
that are in the bar or planning to go to the bar.

65. Patrick is @How-To-Web
Stuff to expect in the short term
- Context to check ins
- Social calendar
- A communication layer between owners of bars,
restaurants, party organizers etc and the people
that are in the bar or planning to go to the bar.
- One click mobile payments for deals nearby

66. Patrick is @How-To-Web
Stuff to expect in the short term
- Context to check ins
- Social calendar
- A communication layer between owners of bars,
restaurants, party organizers etc and the people
that are in the bar or planning to go to the bar.
- One click mobile payments for deals nearby
- Self service location aware deal platform

67. Patrick is @How-To-Web
Stuff to expect in the short term
- Context to check ins
- Social calendar
- A communication layer between owners of bars,
restaurants, party organizers etc and the people
that are in the bar or planning to go to the bar.
- One click mobile payments for deals nearby
- Self service location aware deal platform
- Group game mechanics

68. Patrick is @How-To-Web
Stuff to expect in the short term
- Context to check ins
- Social calendar
- A communication layer between owners of bars,
restaurants, party organizers etc and the people
that are in the bar or planning to go to the bar.
- One click mobile payments for deals nearby
- Self service location aware deal platform
- Group game mechanics
- They will go more local (a location based service
should be local per definition)

69. Patrick is @How-To-Web
Are my friends using it ?

70. Patrick is @How-To-Web
Are my friends using it ?

71. Patrick is @How-To-Web
Who’s building
Romanians 4SQ?

72. Patrick is @How-To-Web
Who’s building
Romanians 4SQ?

73. Patrick is @How-To-Web
Kick ass
See you at TNW 2011
April 27-29
Got news?
tips@thenextweb.com

74. Patrick is @How-To-Web
Kick ass
See you at TNW 2011
April 27-29
Got news?
tips@thenextweb.com