Reshma Sohoni - European entrepreneurs: the recipe for success

1. @rsohoni @seedcamp Capacity Building for Europe ’ s Next Generation Technology Entrepreneurs CONFIDENTIAL

2. Building the European tech ecosystem since 2007 CONFIDENTIAL

3. What is Seedcamp A micro-seed fund that enables talent across every part of Europe to start up Recognized as the leading-edge platform to bring together tech entrepreneurs and mentors across Europe, US, and Asia CONFIDENTIAL

4. A year-long program supporting seed companies in Europe Jan-Dec Mini Seedcamps TEAMS PROPRIETARY CRM DATABASE LUNCHES, DINNERS WITH MENTORS DEMO INVESTOR, BROAD INVESTOR DAYS 4 person team behind all of this TRIP TO VALLEY AND CONFERENCES 20+ MENTORS 300 INVESTMENTS 11 EQUITY 8%-10% SHORTLISTED MINI SEEDCAMP TEAMS PROPRIETARY APPLICATIONS AND JUDGING SYSTEM ISRAEL, PARIS, LONDON, WARSAW, BERLIN, SWEDEN, LJUBJANA, KIEV STARTUPS 220 LOCAL ADVISORS 700+ MENTORS 600+ Jan, Jun, Sept Investment Decisions Sept Seedcamp Week Jan-Dec 3 Months Mentoring CONFIDENTIAL FUNDING € 50K

5. 33 companies across 17 geographies CONFIDENTIAL Kyko

7. No shortage of technical talent

8. Low cost of start ups

9. Open Source is mainstream

10. Platforms change costs: infrastructure, revenue and distribution

11. Leeds Utrecht Helsinki Hamburg Paris Belgrade We have strong local networks

12. Connected to a federated ecosystem

13. Niklas Zennstrom & Janus Friis changed telecoms

14. Marten Mickos changed enterprise software

15. David Heinemeier Hansson changed web programming

16. Jacques-Antoine Granjon is changing shopping

17. Role Models Daniel Ek is changing music

18. Kristian Segestrale is changing games

19. Natalie Massenet is changing fashion

20. Errol Damelin is changing personal finance

21. Eldar & Roy Tuvey and Jos & Ben White are changing Internet security

22. Iain Dodsworth is changing real-time web

23. Changed publishing

24. Changed television

25. Changed housewares

26. Changed apparel

28. CONFIDENTIAL European Entrepreneurs – Recipe for Success DOs Be commercial, not just techie Be assertive, positive, optimistic about your product Be awesome at helping other startups as you are Be open to going where the opportunities are DON ’Ts Be afraid to think big Be apologetic for being from E. Europe Be secretive about your idea; Talk to good people Use smaller markets as excuse

29. CONFIDENTIAL Passion, Customer Thinking, Execution Passion – exhibit passion for your product, team, problems you ’re solving Customer Thinking – launch in iterations, get constant feedback from real users/customers Execute exceptionally well because it is harder in Europe

30. CONFIDENTIAL Passion Build a team that loves what you do Infect passion about your product in everyone you meet Extremely hard, statistics are against you, passion is crucial

31. CONFIDENTIAL Customer Thinking Get to know your users and what they care about Really listen to them and build a product with their story Launch and iterate - fast and pragmatic Measure, measure, measure!

32. CONFIDENTIAL Execution Ideas are a dime a dozen Execution is the most difficult and crucial part ‘ Processize ’ the hell out of your company to scale Talk to and listen to experienced founders